Account Manager

• Mar 2022 - Present

- Build and manage Facebook, Instagram, Snapchat and TikTok campaigns for clients, incorporating nuanced strategy, long-term forecasting, and customized creative assets - Set quarterly goals and objectives, while hitting KPIs - Analyze and optimize media spending around client needs, focusing on data-drive tracks - Develop strong partner relationships and lead weekly, monthly, and quarterly client meetings independently and with a team; possess senior-level communication skills including synthesizing insights, calibrating to the correct audience, leading a room, steering a difficult conversation, and picking up on and adapting to sentiment - Prepare reports showcasing ad performance and share insights on current and future tests - Stay ahead of the curve on new strategies, advertising channels, conversion rate optimization techniques, industry trends, client issues, and competitive reviews and analysis; provide intelligence to team and others in the agency - Assist with new business audits, pitches, and proposals if needed

Content Coordinator Intern

• Nov 2021 - May 2022

• Creation of short-form video social media content to post onto social media platforms• Create engaging TikTok’s featuring our team, product, and current trends• Assist the Content Coordinator in strategic planning• Create and edit videos using the most popular transitions and other features the platform has to offer

Retail Sales Associate

• Oct 2020 - Mar 2022

• Work with sales team to ensure each customer receives the best service possible• Seek new product knowledge in the broader fashion landscape and active-wear specifically to serve as an expert for the customer• Assist in the implementation and maintenance of all merchandising/visual directives

First Year Experience Coordinator of Marketing and Outreach

• Jul 2021 - Dec 2021

Sales Associate

• Sep 2018 - Aug 2019

Sales Associate

• May 2017 - Jul 2018

Seasonal Sales Associate

• Oct 2016 - Jan 2017