Senior Business Development Manager

• Jan 2023 - Present

 Full domestic and international sales responsibility, including vetting and onboarding new distributors and importers Managed distributor’s and importer’s case and distribution targets, while cementing role as key supplier contributor to major partners Complete new item/new brand setup with all partner wholesalers and importers, including:o Pricing, programming, monopoly labeling guidelines, product launch (kickoff meetings/market work) Inventory and allocation control of all winery products Sales increases of 212% year 1 / 184% year 2 Defined criteria for quarterly business reviews for the distributor network which included oversight of financial controls, inventory and reporting for both management and accounting. Show less

Business Development Manager

• Jul 2021 - Jan 2023

Contract Sales & Marketing Consultant

• Nov 2019 - Jun 2021

 Provide consulting services in sales & marketing to winery and tourism industry clients.  Provide consulting services in sales & marketing to winery and tourism industry clients.

Regional Sales Director

• Sep 2017 - Mar 2019

 Directly responsible for managing multi-state accountability to research, vet and sign new wholesalers for our product line representing more than $1.42M in net-new forecasted revenue, further establishing and nurturing strong and trusted distributor relationships, scaling the region in 10 of 14 states.  Managed integrity of the Western Regional P&L, consistently monitoring brand shipment, depletion, and allocation proving beneficial in depletions scaling from zero to 11K cases in one year. Show less

Western Division Manager

• Jul 2013 - Aug 2017

 Led Sales and Marketing initiatives owning accountability for long range planning, and national product management with 12 distributors throughout the Western United States.  Owned full channel responsibility for the Western Division to include the distributor network management via regularly scheduled meetings, monitoring depletion data, inventory and goals, driving pricing, programming & P&L responsibility, while maintaining +16% from 2015/2016 and +14% depletions from 2016/2017.  Led Sales and Marketing initiatives owning accountability for long range planning, and national product management with 12 distributors throughout the Western United States.  Owned full channel responsibility for the Western Division to include the distributor network management via regularly scheduled meetings, monitoring depletion data, inventory and goals, driving pricing, programming & P&L responsibility, while maintaining +16% from 2015/2016 and +14% depletions from 2016/2017.

Western Region Sales Manager

• Jun 2009 - Jun 2013

 Directly managed and mentored 11 employees owning responsibility for developing the team while establishing and implementing all talent acquisition, training and development, and creation of policies, procedures and reporting methodology.  Accelerated all national and private sales initiatives proving instrumental in representing over $3.3M in annual sales and 35,000 cases in depletions annually.  Directly managed and mentored 11 employees owning responsibility for developing the team while establishing and implementing all talent acquisition, training and development, and creation of policies, procedures and reporting methodology.  Accelerated all national and private sales initiatives proving instrumental in representing over $3.3M in annual sales and 35,000 cases in depletions annually.

Western Region Sales Manager

• Jun 2005 - Jun 2009

 Instrumental in driving sales and market visibility for a five-state region in addition to ensuring depletion & revenue enhancements an average 7% depletion increase and 5% revenue increase per year.  Instrumental in driving sales and market visibility for a five-state region in addition to ensuring depletion & revenue enhancements an average 7% depletion increase and 5% revenue increase per year.

National Sales Training Manager

• Apr 1999 - Mar 2005

 Owned direct responsibility for maintaining talent acquisition standards in sourcing and selecting 12 Regional Managers while spearheading the development and implementation of the company-wide Sales Management Training Program.  Represented company brands throughout the Midwest territory, regularly exceeding sales goals and grew business exponentially in all markets, an average of 31% annually.  Owned direct responsibility for maintaining talent acquisition standards in sourcing and selecting 12 Regional Managers while spearheading the development and implementation of the company-wide Sales Management Training Program.  Represented company brands throughout the Midwest territory, regularly exceeding sales goals and grew business exponentially in all markets, an average of 31% annually.