Experience

VirtuOx, Inc.

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Vice President Government Affairs

  • Apr 2019 - Present

  Post ProAct acquisition, awarded responsibility for building VirtuOx’s Government Division, initially targeting VA segment. Currently have 7 direct reports and oversee operations affecting my division as well as direct responsibility VA hospitals nationally along with managing company’s largest Government customers. Report directly to CEO. Post ProAct acquisition, awarded responsibility for building VirtuOx’s Government Division, initially targeting VA segment. Currently have 7 direct reports and oversee operations affecting my division as well as direct responsibility VA hospitals nationally along with managing company’s largest Government customers. Report directly to CEO.



ProAct Health Solutions®, Inc.

• Director of Sales - Commercial & VA

  • Mar 2017 - Apr 2019

  Took over management VA business in March 2017• Increased total VA sales by 8% in 2017 • Increased # of VA direct provider agreements from 3 to 51

• SE Regional Manager - Market Development

  • Nov 2014 - Mar 2017

  Responsible for building a provider and referral network in Florida (initial launch) for diagnosis and treatment of obstructive sleep apnea. Job functions include negotiating agreements, initiating dentist credentialing to join network, training, marketing and increase patient volume. This will serve as a template for expansion. • Increased dental network from 20 practices in 2015 to 43 in 2016 • Hired and managed 4 Territory Managers in 2016



CleveMed (Cleveland Medical Devices Inc.)

• United States
• Medical Equipment Manufacturing
• 1 - 100 Employee

• National Sales Director

  • Nov 2013 - Nov 2014

  Responsible for meeting revenue targets by building and managing CleveMed’s direct and independent sales force. Also managed selection of distribution partners to ensure national coverage of our product line. Collaborated closely with marketing to create sales collateral and presentations uniquely targeting various audiences (executives, sales management & representatives, and end user customers) in multiple market segments. • 2014 commercial sales 40% over prior year (through Oct.) • Total 2013 sales 150% over prior year (Device sales 132%; Service sales 142%)• Created new mail order business model and designed pilot for onsite health markets (97% success rate). Expanded to 9 additional locations • Managed 3 sales managers, 1 inside sale manager, and 180 1099 representatives (Ancillary Medical Solutions) Show less

• Director, National Accounts & Strategic Partnerships

  • Dec 2012 - Oct 2013

  Responsible for identifying, developing, and maintaining business partnerships with distribution channels and corporations with co-marketing potential. • Secured business partnerships with Cardiology Consultants of Philadelphia (largest CD practice in US), Harbor Healthcare Systems (IDN in TX & LA) and ProAct Health Solutions (CleveMed’s largest account).• National accounts produced 69% of non-wholesale commercial sales in 2013 for hardware purchase.• Developed co-promotion campaigns with ResMed, Fisher & Paykel and American HomePatient. Show less



Midmark Connect

• Clinical Sales Manager

  • Jan 2012 - Dec 2012

  Responsibilities include market development of new home sleep test program by creating a hypothesis for different market segments based on anticipated service needs. Managed program through 17 sales representatives and 2 sales managers.• Worked closely with sales and marketing executives to create and modify offerings based on market acceptance/conditions. • Coordinated sales efforts with Midmark’s diagnostic division to maximize market penetration in key accounts.

• Clinical Marketing Manager

  • May 2011 - Jan 2012

  Responsible for managing Midmark’s reference account program, which was used for developing our startup home sleep testing business. • Identified accounts, negotiated terms and monitored outcomes to present to Executive team.• Co-authored white paper with our Medical Director on our reference account experience.



Linear Medical Solutions

• United States
• Medical Practices

• Director, Commercial Operations (Sleep Division)

  • Jun 2008 - May 2011

  Responsible for planning, developing and implementation of a new business model creating a comprehensive sleep management partnership with targeted physician offices. Managed program through 6 sales representatives. • Planning stage - review all diagnostic and treatment options for patients with sleep apnea; understand billing codes and reimbursement policies; identify market potential based on target customers, payer policies, potential competition, vendor selection and developing various financial scenarios looking at revenue potential. • Implementation phase - Identified and presented to 5 physician office partners to pilot our program for a period of time in order to monitor and evaluate our service (home sleep studies, scoring/interpretation services, patient treatment (CPAP clinics) and reimbursement data * Linear Medical Solutions was purchased by PSS World Medical in May 2011. PSS chose not to enter this market. Show less



Scios

• Biotechnology Research
• 1 - 100 Employee

• Cardiovascular Specialist

  • Jun 2001 - Jun 2007

  Responsible for launching Natrecor, a new class of drug (BNP) for acute decompensated heart failure. Focused on cardiology, internists, ED physicians, hospitalists/intensivists and nephrology. • Ranked 6th out of 134 – 2007 YTD; 7th out of 134 - 2006 *national award; 14 out of 221 – 2005 * national award; 9 out of 221 – 2004 *national award • Sales Consistency Award (winning national award 2 out of 3 years) - 2006 • SE Regional Culture Award (voted by peers) – 2006 • Task Forces: 2007 National Sales Meeting planning committee, and Cardiovascular Specialist Leadership panel • Highest performance rating (annual review) in country – 2005 & 2006 Show less



Rhone-Poulenc Rorer

• Chemical Manufacturing
• 1 - 100 Employee

• Sr AT

  • 1997 - 2001

  Launched Lovenox in hospitals, long-term care facilities, rehabs, and retail pharmacies. • Area Sales Representative of the Year - 2000; Area Business Team of the Year – 1999, 1997 • 126% to quota (ranked 24th out of 335) – 2000; 129% to quota (ranked 62 out of 250) – 1999 • Area Sales Trainer - 1999 Launched Lovenox in hospitals, long-term care facilities, rehabs, and retail pharmacies. • Area Sales Representative of the Year - 2000; Area Business Team of the Year – 1999, 1997 • 126% to quota (ranked 24th out of 335) – 2000; 129% to quota (ranked 62 out of 250) – 1999 • Area Sales Trainer - 1999