Experience

JA Asia Pacific

• Hong Kong
• Non-profit Organization Management
• 1 - 100 Employee

• Chief Development Officer (CDO)

  • Oct 2021 - Present

• Regional Partnerships Director

  • Nov 2020 - Oct 2021

• Senior Consultant

  • Apr 2020 - Nov 2020

  Supported business development initiatives with corporate sponsors seeking to create impactful CSR initiatives. Provided strategic input from early stage relationships, to program ideation and proposals, all the way up to program implementation. Worked with corporate sponsors including HSBC, Moody's, Microsoft and many more bluechip companies.



Studio Zag

• Photography

• Founder and Director

  • Jan 2014 - Nov 2020

  Directed and produced photography and video content for clients such as Cathay Pacific, Ferrari and The World Bank Group. Brand consulting and strategic communications for clients such as Junior Achievement and MSIG. Directed and produced photography and video content for clients such as Cathay Pacific, Ferrari and The World Bank Group. Brand consulting and strategic communications for clients such as Junior Achievement and MSIG.



Alchemy Asia

• Hong Kong
• Advertising Services
• 1 - 100 Employee

• Brand Strategist

  • Jan 2013 - Feb 2014

  Wrote client proposals, oversaw in-house and third-party research, worked on brand strategies and positionings, briefed digital and creative teams and presented strategic thinking at pitches and presentations. Worked with clients in the region across a range of industries, from area and nation branding to property, insurance, private equity, technology and pharmaceuticals. Wrote client proposals, oversaw in-house and third-party research, worked on brand strategies and positionings, briefed digital and creative teams and presented strategic thinking at pitches and presentations. Worked with clients in the region across a range of industries, from area and nation branding to property, insurance, private equity, technology and pharmaceuticals.



Modern Education

• Hong Kong

• Business and Marketing Planner

  • 2009 - 2012

  Used quantitative research data to draw industry insights and distill strategy for the purposes of crafting prospectus and related collateral leading up to successful 2011 IPO on the Hong Kong Main Board. Conducted behavioural studies in Hong Kong market to launch innovative services. Collaborated with outside advertising agencies to produce print and television marketing campaigns. Localised and implemented business strategy for southern China market. Used quantitative research data to draw industry insights and distill strategy for the purposes of crafting prospectus and related collateral leading up to successful 2011 IPO on the Hong Kong Main Board. Conducted behavioural studies in Hong Kong market to launch innovative services. Collaborated with outside advertising agencies to produce print and television marketing campaigns. Localised and implemented business strategy for southern China market.



Beijing IELTS School

• Beijing City, China

• Management Consultant

  • 2007 - 2009

  Brought in to help relaunch an established brand. Managed teams to develop distinct corporate visual identity and key messages. Maintained consistent design elements and brand experience between Beijing and 8 franchise schools nationwide. Drafted and delivered value proposition keynote in Mandarin Chinese at over 50 large-scale communications events. Brought in to help relaunch an established brand. Managed teams to develop distinct corporate visual identity and key messages. Maintained consistent design elements and brand experience between Beijing and 8 franchise schools nationwide. Drafted and delivered value proposition keynote in Mandarin Chinese at over 50 large-scale communications events.



CBC

• Canada
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Columnist

  • Jan 2005 - Dec 2005

  Researched topics, interviewed subjects and wrote a regular column for CBC Viewpoint, helping better communicate Chinese culture and society to an international audience. Researched topics, interviewed subjects and wrote a regular column for CBC Viewpoint, helping better communicate Chinese culture and society to an international audience.