Creative Director

• Nov 2006 - Present

Lead an interdisciplinary team of designers, writers, marketers, sales people, software developers and subject matter experts for a healthcare technology firm specializing in claims reimbursement solutions to design, implement and continually refine the firm’s brand, communications and customer experiences across all media—print, web and human interaction—as well as signature software products and services. Manage the firm’s visual identity system, including logo, typeface, color palette, photography style and voice to ensure quality and consistency of these assets both internally and in the marketplace. Renamed and rebranded the company’s software products and services offerings to make their market value easier to understand. Work with software developers and engineers to ensure software interfaces and user experience follow corporate visual standards and identify opportunities to improve user experience, e.g., a new icon system to increase usability and workflow.

Design Director

• Sep 2005 - Oct 2006

Managed a team of designers and content developers within a corporate communications department to create and implement a visual identity system that led to a cost savings of more $450,000 annually for an international development firm that implements projects for USAID. Led the design of an interim visual identity system as well as an illustrative report that explained the approach to and the business value of the system for support and approval of executive leadership. Redesigned business card / stationary format and production process that led to a $100,000 reduction in annual cost while raising quality Directed a team of contributors – design and non-design – in problem framing, concept development and execution while providing motivation and raising skill levels.

Art Director

• May 2004 - Aug 2005

Art Director

• Jun 1998 - Oct 2002

Freelance Designer

• Dec 1996 - May 1998