Marketing Coordinator

• Apr 2023 - Present

- Writing engaging copy for blogs, promotional brochures, and emails - Executing B2B email marketing campaigns. - Applying effective SEO practices in blogs. - Generating leads with Apollo marketing automation software. - Writing engaging copy for blogs, promotional brochures, and emails - Executing B2B email marketing campaigns. - Applying effective SEO practices in blogs. - Generating leads with Apollo marketing automation software.

Marketing Coordinator

• Apr 2023 - Present

• Apr 2022 - Jun 2022

• Jan 2022 - Apr 2022

- Creating targeted emails in the Acoustic marketing platform, developing customer journeys and applying the tags to reach the target customer with maximum output.- Supporting the Director of Customer Relationship Management & Loyalty with the expansion of Harry Rosen's gift card program.- Administrating and communicating the store loyalty activity, needs, and store targets.- Supporting promotional activity, including loyalty promo module and traditional retail promotions.- Assisting with overall client email calendar and prioritization, analyzing and communicating the results via reports and formal emails.- Cooperating with colleagues by using Microsoft Suite and Asana.- Proficient in RStudio Connect, Extole, Google Analytics, and Mailchimp. Show less

Frontline Cashier

• Feb 2021 - Nov 2021

- Operating all aspects of the register: cash and card transactions, ensuring accurate scanning, and scaling. - Maintaining an accurate cash drawer, ensuring that all transactions are accounted for by the end of the shift. - Communicating with customers, answering inquiries, using the knowledge of store layout and product content to give proper directions. - Assisting customers with bagging and carrying products. - Maintaining a clean work environment, and keeping the register clean for incoming customers. Show less

Digital Marketing Coordinator

• May 2021 - Sep 2021

- Writing and editing engaging blogs & guides for the website to advertise the company's services while gaining natural traffic. - Coming up with ideas for blogs and digital marketing content. - Applying Search Engine Optimization techniques to rank higher in the Google search engine. - Using Google Analytics, Google Trends, and SEMrush marketing platform to analyze traffic and find the most searched targeted keywords to use in the blogs. - Working closely with the IT, digital marketing and content team to perfect the material and achieve maximum output. - Proficient in G Suite, MS Office, SEMrush, and HubSpot. - Working knowledge of HTML and CSS. Show less

Marketing Associate

• Nov 2019 - Feb 2021

Spudlery A project that aims to reduce the use of plastic cutlery by developing biodegradable potato peel utensils. It fulfilled the United Nations climate action sustainable development goal. - Brainstormed the ideas for the brand positioning, product design, promotion and fundraising. - Surveyed George Brown College students to gather their opinion about the spoons for further product development. Tenacity A project that sets a goal to educate the Canadian youth on financial matters, such as budgeting, saving, and the Canadian banking system. - Wrote a financial literacy handbook in cooperation with colleagues. - Facilitated financial literacy workshops and created PowerPoint presentations to educate the students of Keystone International School and members of Big Brothers Big Sisters of Canada on financial matters. - Created outreach emails to gain new partnerships and impact a larger audience to motivate the Canadian youth to learn about financial subjects. Show less