Experience

Trackimo

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Director of E-commerce Development Amazon US EU, eBay, Allegro

  • Dec 2021 - Present

  Managed research and analyzed potential sales volumes on the biggest world E-commerce marketplaces to find new possibilities for profit growth. Then developed the best possible strategies for marketing activities, sales tactics, and launching processes that should bring company revenue growth taking into point the current competitive environment and market demand. Calculated optimal budgets for all promotions. • Before: one-month sales of existing listing were about 10,000 pcs devices with PPC advertising costs 130,000 USD. Optimized Amazon listing images, A+ content banners. Remade keywords for more relevance. Created video for the listing. Reduced advertising costs without losing sales volume by decreasing bid and improved the new Amazon PPC campaign strategy. Results: increased sales by 25% up to 12,500 pcs per month, with reducing PPC advertising costs to 93,000 USD monthly about 28% less. • Before: sales were on Amazon US, MX, Ca Researched, and analyzed the competition, administrative resources investments in different countries’ most visited marketplaces, planned future market share of our products. Calculated launching and promotion budgets and company resources. Results: Developed new marketing and advertising strategy to make 20,000 pcs sales monthly on Amazon EU in 5 countries: UK, France, Italy, Germany, Spain, and Allegro Poland to get more sales, profit in the shortest perspective. • Before: on Allegro Poland there were 0 sales. According to the competition analysis made attractive products images designs. Developed a simple understanding quick start guide. Implemented customer support system with the principle - the buyer is King. Provided the best keywords advertising according to the marketplace competition. Delivered organic traffic from Facebook to Allegro marketplace listing, using Google ads driving traffic to company website landing page. Results: since 2 nd month got sales growth of 110%, from 3 months on 12% more with 2d month results.



TBI Pro

• United States
• Retail Groceries
• 1 - 100 Employee

• Director of Products Launch, Development department Amazon US E-commerce

  • Feb 2020 - Feb 2022

  Analyzed the competitive environment and market opportunities, developed and implemented effective sales growth strategies. Effectively organized the team and achieved the set goals. Sales, market share, margins increased. Led a team of 3 Product managers, 2 Researchers, and a Logistic manager. Operated a Design studio, a Facebook Marketing agency, a Google ads agency, PPC agency. Stage A – analyzed market volume, competition, and possibilities. • Researched Amazon categories' current and prospective sales volume, margin, and competition level. Approved 3 of the best for launching categories with 20 new perspective products. • Researched competitor’s product features and understood buyers' demands. Architected 20 product specifications with improved features better than competitors. Stage B – forecasted financial budget 800,000 USD, margin 110%, time of break-even, quality control, logistics, production schedule as a result better optimization of cash flow and storage costs for 11%. Stage C – devised and implemented effective marketing and advertising strategies. • Made 50 feedbacks for 1st month and grew up over 3000 for 2 years, on each product, through Facebook, Google ads, PPC. Organic traffic up to 90% and focused on correct client auditory. • Optimized PPC campaigns and listing copywriting with the best keywords Reduced cost of advertising from 56-68% to 27-28%. • Implemented an easier system of studying product features for customer service, the product’s positive rating 4.5 of 5 stars. • Performed CTR over 50% because of made attractive infographics design, and video clip. The Orchestra of Strategies gave results: • Developed and launched from A to Z more than 20 new high margin products in the US marketplace, before that there were only 9. • Skyrocketed company sales by 100%+ from $15M+ to $33M+ in 2 years with a net income of over 25%. • Directed in 2 years 757k+ orders before there were only 322k and 825k products sold before there were only 412k.



Solidstyle (E-commerce Amazon, eBay)

• Kiev Region, Ukraine

• Mentor in E-commerce Business Development

  • Jan 2016 - Dec 2019

  Developed business launch strategies based on the analysis of the competitive environment and potential sales volumes. Analyzed margins, profitability, and payback period of investments, as well as calculated the budget required to launch your own e-commerce business on Amazon, eBay. Organized and managed the launch of private label products, helped to find reliable manufacturers, controlling the quality of production at all stages. Created designs for packaging, products, brand portfolio. • Developed more than 5 business plans for 3 years period for investors with over 100,000,000 USD in total investments. • Registered over 10 Amazon accounts and 6 eBay accounts. • Made a Product Hunting for more than 100 products - searching for a new product, analyzing the market, competitors, prices, profits, costs, margins, and 40 from 100 have been launched! • Delivered over 40 product specifications with improvements better than competitors and let got about 22% of the market share. • Made more than 40 listing optimizations and increased conversion from 6% up to 69% on different products with prices from 29 USD to 179 USD. • Reduced Amazon PPC advertising cost from 489,000$ to 253,000 USD per month. • Led production of more than 380 product graphics designs of images with attractive infographics, and 320 A+ banners, over 10 A+ premium banners that increase sales on Amazon by 15-32% in different product categories.



Caraless

• Ukraine
• Business Supplies & Equipment
• 1 - 100 Employee

• Director of International Operations

  • May 2004 - Jul 2019

  Results: 1) Found more than 358 suppliers worldwide, and have no any issue with none of them. 2) Effectively optimized my supply chain and logistics saving company costs of more than 379,000 USD. 3) Organized shipping of more than 2438 pcs 40 HQ containers and 5899 trucks. 4) Purchased products, raw materials, and accessories for over 259,000,000 USD. Search and selection of products, raw materials, and components at international markets for the supply; • placing of purchase orders to suppliers, harmonization of conditions of supply and settlement, monitoring their implementation; • full control of the goods clearance, rendering the custom duties: • planning, preparation and budgeting of payments to suppliers; • making decision on the need for and the possibility of obtaining permits for products; • control the supply of goods (relationships with carriers); • negotiating and business correspondence with foreign partners; • obtain the necessary permits, certificates for imports(cooperation with brokerage organizations); • control of goods remains on the stocks; • control and account expiration dates of all products in stock; • control of labeling under the current legislation of Ukraine; • planning of procurement and supply; • calculation of production costs; • preparation of technical documentation to create and manufacture new products with domestic factories; • quality control of components and raw materials for the production; • protect the interests of the company in dealing with suppliers and manufacturers.



Ukrzoovetprompostach

• Ukraine
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Head of Foreign Activity Department

  • Jun 2018 - Jun 2019

  Functions: - International sales of: veterinary drugs, animals feed, premixtures, biological plant protection treatment against Pests. - Developing new markets and partners inside. - Organizing, planning, and providing Product Registration in the new partner country. - International business development. - Open new markets. - Products International promoting. - Organization, managing, planning, and controlling Import Procurement, Supply Chain, and Logistics for our company. - Calculation of production costs. - Making operative decisions to solve supply chain problems. - Research and selection of products, and new suppliers. - Full control of the goods clearance, rendering the custom duties. - Developing new products. - Negotiating and business correspondence with foreign partners. - Marketing researching of new markets. Achievements: 1. Sold veterinary products to new clients in Turkmenistan, Uzbekistan that make growing the company's profit by 17%. 2. Found new Partners and signed cooperation contracts for veterinary products supply to Uzbekistan, Kyrgyzstan, Belarus, Kazakhstan, Egypt, Iraq, Iran, United Arab Emirates, Turkmenistan, Turkey, Africa Togo. 3. Opened new markets and Organized registration for veterinary medicines in Uzbekistan, Kyrgyzstan, and Turkmenistan increasing selling products range by 50%. 4. Saved the company money and time for registering veterinary drugs in each country separately, because Made a deal with Partners in the next countries Belarus, Kazakhstan, Armenia, and Russia to use Kyrgyz registration of veterinary drugs in all these countries. Saved for company more than 100000 $ in the products registration process.



Group of companies Fish World “Oceania” , Nagval-Fish LLC, company business: import, wholesale

• Kiev Region, Ukraine

• Head of project developing and import procurement department

  • Jan 2017 - Jun 2018

  • Marketing research of the Ukrainian and Foreign markets of sea food products for sales increasing. • Creating strategy plan of factory developing. • Negotiation with wholesale Key Clients about factory products realization. • Managing and planning Supply Chain and Logistics for our factory. • Continuous supply chain risk analysis and action plans to improve. • Analyze available routes to assure maximum efficiency in the delivery of fish products according to the contract. • Planning of procurement and supply. • Calculation of production costs. • The successful organization of the Tender activity for the best purchase prices of products. • Support the budgeting and forecasting processes in close collaboration with Finance, Sales. • Making operative decision to solve supply chain problems; • Full control of the goods clearance, rendering the custom duties. • Planning, preparation and budgeting of payments to suppliers. • Control the supply of goods (relationships with carriers). • Negotiating and business correspondence with foreign partners. • Obtain the necessary permits, certificates for imports(cooperation with brokerage organizations). • Quality control of components and raw materials for the production; • Protect the interests of the company in dealing with suppliers and manufacturers. Achievements: 1) Factory developing plan and strategy has been made and is being implemented. 2) Established an effective supply chain system of products, raw materials for the best possible logistics schemes from China, Korea, Japan, USA, Europe, Peru and efficient logistics organized in Ukraine. 3) Opportunity cost of the factory products has been reduced. 4) Adjusted effective partnerships with suppliers and manufacturers that allows our company to have a loyalty in timing of payments and organize supply chain in time. 5) Signed cooperation contracts with Ukrainian Retail Supermarkets to purchase our factory products.



“Service market” company, business: Import, wholesale, retail of household appliances parts

• Украина

• Head of International operations and foreign activity department

  • Jul 2015 - Jan 2017

  Functions: • Research, Managing, Negotiation with strategic suppliers of Europe, China, Korea; • Managing and planning Supply Chain and Logistics; • Full control and organization of the goods clearance, rendering the custom duties; • Calculation of production costs; • Creating and developing Ebay, Amazon store from the beginning till sales grow; • Study and analyze products range, prices, competitive environment on USA, European Ebay, Amazon platforms; • Ebay store promotion and range, selling increasing; • Organization and control, implementation of accounting 1C software with Ebay store interface; • Making operative decision to solve supply chain problems; Achievements: 1) An international operations department is created and well organized. 2) Strategically important suppliers and product manufacturers have been found. 3) Established an effective supply chain system of products, for the best possible logistics schemes from China, Korea, Europe. 4) Established supplier’s and manufacturer’s data base for the main range of products. 5) Opportunity cost has been reduced. 6) New product range more than 50 items has been improved. 7) Adjusted effective partnerships with suppliers and manufacturers that allows our company to have a loyalty in timing of payments and organize supply chain in time. 8) Adjusted productive systematic cooperation with the carrier and customs brokerage companies. 9) Organized and implemented of accounting 1C software with Ebay store interface that help to make easy control and managing of Ebay and company warehouse inventory. 10) Amazon and Ebay stores have been made. 11) During last 6 month: - Ebay store got Bronze Power Seller Mark from Ebay; - more than 850 items have been listed on German, Spanish, Canadian, USA Ebay platforms; - more than 300 sells take place; - more than 70 positive feedbacks we got from customers without any negative one. 12) More than 70 listing appeared in our Amazon store.



VT Holding

• Ukraine

• Head of International operations department(Export/Import)

  • Jun 2011 - Feb 2015

  • 8 years experience in building of effective system of international operations with suppliers, factories from Asia, Europe, America and of logistics in companies; • effective skills in contractual relationships with manufacturers and suppliers; • effective search skills in the international markets of products, components, raw materials; • skills in ensuring the smooth and fast processing of all purchasing, shipping, production processes in-order to achieve right quality, speed and cost savings; • skills in planing the project within the system identifying all the critical milestones to be monitored and defining an achievable timeline with achievable budget; • effective organization of optimal logistic schemes by sea, land, air transport; • effective decision-making skills on the necessity and possibility of obtaining permits for imported products; • effective skills in budgeting and payment schedule purchasing products, raw materials; • effective skills in the analysis and control of goods, raw materials stock; • have long-term well-established scheme of working with organizations to obtain permits for the import and for sale inside Ukraine of products (certificates of conformity, sanitary-epidemiological examination, clarification letters, etc.); • I know the entire sequence of actions and documents required in the manufacture, formulation of design or specification to finished production and its subsequent implementation; • 3 year experience in developing and selling product for Ukrainian market; • 3 years experience of efficient manufacturing process at the factory;



Papyrus

• Sweden
• Wholesale
• 300 - 400 Employee

• Product Manager

  • Apr 2008 - Dec 2012

  • Budget planning of the project; • drafting of assortiment, defining product markets and target audience; • procurement and accounting of raw materials to the project; • search of suppliers; • negotiating with suppliers • organization and planning delivery of raw materials; • planning and control of payments to suppliers; • calculation of production costs; • make a plan for the production and control of its implementation; • quality control on the factory; • signing contracts with suppliers, customers, control product sales, expand customer base.



группа компаний «Папирус»

• Ukraine, Kiev

• Head of 3 manufacturing departments (27 subordinates) in the factory "Papyrus"

  • Dec 2007 - Apr 2008

  • The organization of the production process; • production of goods in the required range, quantity, quality, cost; • production planning; • quality control of production. • The organization of the production process; • production of goods in the required range, quantity, quality, cost; • production planning; • quality control of production.