Experience

VINPROM-TROYAN AD

• Bulgaria
• Beverage Manufacturing
• 1 - 100 Employee

• Commercial and Marketing manager

  • Dec 2021 - Present

  • Develops the entire commercial activity of the company in wholesale channel, IKA, travel retail and domestic market. Responsible for the export of finished products and takes care of the enterprise's resource security regarding the production cycle. • Works closely with the marketing department to develop and implement the company's marketing strategy. Participates directly in the development and design of new products. Actively participates in the selection and development of advertising materials. • Trains, supervises and sets guidelines for the work of the sales team. Manages a team of 8 people and supports them daily in their work on the market • Works closely with the production department and actively participates in the planning of the bottling, distillation and aging processes in order to meet the company's goals and implement the sales plan • Organizes and actively participates in exhibitions, festivals and presentations, demonstrating the company's portfolio to potential consumers • Plans, negotiates and organizes the import of products of companies from the Rudolph Jelinek Group. • Weekly, monthly, quarterly and yearly plans, reports and presents the results of the company to the board of directors and the owner of the company. Show less



Pernod Ricard

• France
• Beverage Manufacturing
• 700 & Above Employee

• Regional Senior Sales Executive Commercial & Marketing

  • Feb 2005 - Nov 2021

  • Works closely with wholesalers, IKA, local chains and restaurants. Develops and supports junior sales managers and the sales force of wholesalers. • Develops direct and indirect sales. Achieves a leading position in the region in outbound sales and outpaces all competitors in the area; • Consistently accelerated the company's organic growth and increased sales growth by more than 10% per year for five consecutive years; • Analyzes market trends in the consumer industry to implement appropriate marketing and sales methods, makes recommendations for local and zonal campaigns; • Weekly, monthly, quarterly and yearly plans, reports and presents results and operational plans to senior management; Show less



Mineral Waters Bankia PLC

• Area Sales Manager

  • Apr 2002 - Jan 2005

  Implementing and developing new brand in the bottled water market in Bulgaria; Developing of the brand mineral water "Bankia" from the newest to the second largest brand by volume only for 2 years; Established & led a team of 8 professionals managing sales for the unit across the region assigned; Devised, deployed and monitored processes to boost sales and organic profit; Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals; Weekly, monthly, quarterly and annually planning, reporting and presentation of results and operational plans to executive team; Developed marketing campaigns to increase sales; Show less



Spetema cafe PLC (Bulgaria)

• Sales Representative

  • May 2000 - Mar 2002

  Evaluated inventory and delivery needs, optimizing strategies to meet customer demands; Developing direct and indirect sales; Consistently attained 100% of monthly and annual sales quotas; Managed a portfolio more than 150 accounts; Increased and maintained great customers experience; Implemented marketing strategies and techniques,increasing revenue and customer satisfaction; Adapted sales techniques to specific clients and promoted products based on individualized client needs. Show less