Experience

National Women's Soccer League (NWSL)

• United States
• Spectator Sports
• 1 - 100 Employee

• Director Business Intelligence

  • Feb 2023 - Present

  Chicago, Illinois, United States



Grove Collaborative

• United States
• Manufacturing
• 200 - 300 Employee

• Senior Manager CRM Marketing

  • Jan 2022 - Jan 2023

  Lead Go-to-Market planning for new strategies and programs that will drive an increase in repeat orders. Includes: cohort analysis; opportunity sizing; marketing roadmap creation; MarTech functionality preparation; cross-functional alignment with marketing, digital product, design, merchandising, and finance. Responsible for new customer lifecycle strategy. Includes: segmentation, messaging and testing across multiple owned and paid channels.



Bombas

• United States
• Retail Apparel and Fashion
• 100 - 200 Employee

• Sr. CRM Manager, Automations & Data

  • Mar 2021 - Jan 2022

  Develop an overall lifecycle marketing strategy to drive repeat customer purchases focusing on programmatic and triggered base user flows. Expanding the customer journey touchpoints — improving relationship with new and repeat customers with a focus on driving long-term retention. Manage CRM data acquisition, execution, and sharing across business systems, CDP, and ESPs.

• Marketing Manager, CRM Retention

  • Jul 2019 - Mar 2021

  Develop CRM marketing strategy to drive customer retention and continued engagement. Own email campaign calendar and manage a cross functional team to execute 30+ email campaigns per month. Develop cross-functional process to quickly execute campaigns across multiple diverse teams including Creative, Product, and Merchandising.



BARK

• United States
• Manufacturing
• 400 - 500 Employee

• Email Product Manager

  • Aug 2016 - Jun 2019

  Managing the strategic vision and roadmap for email-based subscriber communications. Creating a segmentation- and testing-based email strategy for customer acquisition. Collaborating across marketing, design, and engineering teams to develop and execute innovative marketing campaigns. Advocating and ensuring the best user experience for email subscribers. Fostering the hiring, training, and professional development of direct reports. Developing dashboards and providing… Show more Managing the strategic vision and roadmap for email-based subscriber communications. Creating a segmentation- and testing-based email strategy for customer acquisition. Collaborating across marketing, design, and engineering teams to develop and execute innovative marketing campaigns. Advocating and ensuring the best user experience for email subscribers. Fostering the hiring, training, and professional development of direct reports. Developing dashboards and providing analysis of campaign results for senior management. Overseeing relationships with multiple vendors and brand partners. Show less



Scribd, Inc.

• United States
• Technology, Information and Internet
• 200 - 300 Employee

• Email Marketing Manager

  • May 2015 - Jul 2016

  Data-driven email marketing. Managing the strategic testing and delivery for all email communication. Collaborate across diverse teams to develop innovative marketing campaigns ----------------- Developed an email strategy focused on expanding customer retention and conversion. Created new data driven campaigns, that utilized personalization to deliver highly relevant content to email subscribers. Developed a strategy to re-engage and increase conversions of… Show more Data-driven email marketing. Managing the strategic testing and delivery for all email communication. Collaborate across diverse teams to develop innovative marketing campaigns ----------------- Developed an email strategy focused on expanding customer retention and conversion. Created new data driven campaigns, that utilized personalization to deliver highly relevant content to email subscribers. Developed a strategy to re-engage and increase conversions of inactive email subscribers. Managed end to end campaign development from project briefs, creative design, asset creation, targeting, execution, and reporting. Developed QA process to ensure emails maintained high quality levels. Optimized email performance through rigorous A/B testing of messaging, design, and audience targeting. Redesigned the email templates with a focus on mobile first design and improved UX. Managed on-going performance reporting and analysis for email campaigns. Managed relationships with multiple vendors and co-marketing partners. Show less



Teradata

• United States
• Software Development
• 700 & Above Employee

• Production Engineer

  • Mar 2014 - May 2015

  Technical consultant on email campaign development, strategy, and digital communications best practices for several B2C and B2B clients. Developed and maintained complex marketing automation campaigns across various ESPs Developed dynamic and responsive email templates tailored to client needs. Provided custom reports and direct analysis of campaign data. Consulted on creation of complex analytics queries.



Responsys

• Software Development
• 1 - 100 Employee

• Campaign Specialist

  • Dec 2012 - Mar 2014

  San Francisco Bay Area Project Manager Managed the daily execution of multiple large-volume, high-impact email campaigns from creative set-up, to data targeting, to testing, through offshore QA, to final deployment. Created precise action plans detailing necessary steps for project completion; coordinated application of action plans within the team environment. Created complex A-B testing systems and implemented advanced targeting logic for various projects. Worked with multiple clients and technical team… Show more Project Manager Managed the daily execution of multiple large-volume, high-impact email campaigns from creative set-up, to data targeting, to testing, through offshore QA, to final deployment. Created precise action plans detailing necessary steps for project completion; coordinated application of action plans within the team environment. Created complex A-B testing systems and implemented advanced targeting logic for various projects. Worked with multiple clients and technical team to plan and execute a variety of projects characterized by frequent changes and short turn-around timelines. Data Analysis Developed an in-depth understanding of how the system’s data model is formed to satisfy the client’s demands. Used this knowledge to created complex targeting SQL for each campaign. Identified several errors within current system; designed workarounds and developed, with technical staff, detailed solutions to resolve the underlying issues. Identified solutions for fixing logical issues in data targeting setup, simplifying the queries to ensure accurate record selection from a large contention-prone database. Customer Success Aided with the on-boarding of a major client. Created new processes for scoping and managing the complex projects requested by the client. Designer Created a consistent visual cross-browser and mobile experience for each HTML email. Resolved design and rendering issues in both the desktop and responsively-coded mobile versions of these designs. Trainer Trained new employees on technical aspects of the job, including tools and processes. Acted as an escalation point for trainees encountering programing and system issues. Mentored and oversaw the client facing interactions of trainees. Show less



Main Street Labs, Inc.

• Strategy and Operations Associate

  • Aug 2012 - Nov 2012

  San Franciso, CA Project Manager Worked in startup environment (following Lean Startup model). Quickly pivoted and refocused projects as the mission statement of the company changed. Defined best approach to implement changes to projects and coordinate them across multiple groups. Scheduled and tracked the work of UI designers, onshore and offshore development team, data operations team, and sales team to develop and implement new functionality for prospective… Show more Project Manager Worked in startup environment (following Lean Startup model). Quickly pivoted and refocused projects as the mission statement of the company changed. Defined best approach to implement changes to projects and coordinate them across multiple groups. Scheduled and tracked the work of UI designers, onshore and offshore development team, data operations team, and sales team to develop and implement new functionality for prospective clients. Designer Collaborated with the Design team to develop the app and served as a communication channel with the technical Development team. Designed consumer-and internal-facing elements for the Sales and Marketing team for both web and mobile users. Designed the initial versions of the company website and the UI for the internal CRM system. Customer Success Provided services to create and expand web presence for customers. Researched and analyzed technologies and partnerships for growing small and local businesses. Show less



Ayako School of Ballet

• Website Design and Development Consultant

  • Jun 2012 - Aug 2012

  Developed new new areas of functionality for the site. Trained website manager on using and navigating Wordpress. Created detailed documentation on how to maintain and develop the site. Designed new aesthetic elements for the site.



Library, Information, and Technology Services of Mount Holyoke College

• Media Consultant for the Arts

  • May 2011 - May 2012

  South Haldey, MA Led a project team in the Pop-up Media Lab focused on the role of technology in society. Researched and developed mobile version of the Mount Holyoke Library website.



Mount Holyoke College

• Higher Education
• 700 & Above Employee

• Co-Chair

  • Aug 2010 - May 2012

  Set the organization’s long-term goals and improved internal organization and policies. Worked with members of the sponsored productions to resolve conflicts and build their production’s organization. Created documentation explaining how to maintain the organization’s digital presence.

• Social Media and Web Director

  • Aug 2010 - May 2012

  Designed and developed the organization's website and social media to promote and attract new audiences. Attracted professional New York-based playwrights who requested the company premiere their work. Responsible for new media outreach and innovation. Moved the administrative process online, integrating it with the website.



Whose Productions

• Producer & Public Relations Manager

  • Mar 2009 - May 2012

  Founded a theater production company and managed production teams of up to 20 people. Set the production timeline, identified major milestones for each design team, defined production budget, and ensured teams followed budget constraints. Managed communication between the production team and sponsoring organization. Ran weekly meetings to monitor the production’s progress and solve any issues the creative team encountered. Designed promotional materials, including posters… Show more Founded a theater production company and managed production teams of up to 20 people. Set the production timeline, identified major milestones for each design team, defined production budget, and ensured teams followed budget constraints. Managed communication between the production team and sponsoring organization. Ran weekly meetings to monitor the production’s progress and solve any issues the creative team encountered. Designed promotional materials, including posters, programs, and videos for all productions. Show less



Independent Fashion Bloggers

• Development Intern

  • May 2010 - Aug 2010

  Improved and expanded the operation of the social network’s system and database. Helped new members resolve issues with their social network account Redesigned website’s blog and social networking sites.



Limelife, Inc

• Product Management Intern

  • May 2009 - Aug 2009

  Assisted lead Product Manager to scope new functionalities for the website. Redesigned, grew and maintained social networking communities, including Twitter and Facebook. Designed and wrote the email newsletters sent to customers