Kiri Dulay
Marketing & Social Media Manager - Travel at The Midcounties Co-operative- Claim this Profile
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English Native or bilingual proficiency
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Punjabi -
Topline Score
Bio
Shannon H.
I've worked alongside Kiri for two years now. In those two years, I've seen her not only excel at the core elements of her role - such as branding & campaign development, but also take on other skills that extend well beyond the scope of her role, like database CRM comms, internal comms / team engagement and even championing a complete repositioning project. Kiri's ability to apply herself to complex problems is one of the things I appreciate most about working closely with her. She demonstrates skill not only for her core communications role, but also the ability to take on new projects that are critical to the company's growth. The rebrand project that Kiri recently managed has seen her exceed KPI's & deliver improvements to company performance. She brings a mix of productivity & passion to the role & it's clear why everyone enjoys working with her, whether internal or extermal team members.
Shannon H.
I've worked alongside Kiri for two years now. In those two years, I've seen her not only excel at the core elements of her role - such as branding & campaign development, but also take on other skills that extend well beyond the scope of her role, like database CRM comms, internal comms / team engagement and even championing a complete repositioning project. Kiri's ability to apply herself to complex problems is one of the things I appreciate most about working closely with her. She demonstrates skill not only for her core communications role, but also the ability to take on new projects that are critical to the company's growth. The rebrand project that Kiri recently managed has seen her exceed KPI's & deliver improvements to company performance. She brings a mix of productivity & passion to the role & it's clear why everyone enjoys working with her, whether internal or extermal team members.
Shannon H.
I've worked alongside Kiri for two years now. In those two years, I've seen her not only excel at the core elements of her role - such as branding & campaign development, but also take on other skills that extend well beyond the scope of her role, like database CRM comms, internal comms / team engagement and even championing a complete repositioning project. Kiri's ability to apply herself to complex problems is one of the things I appreciate most about working closely with her. She demonstrates skill not only for her core communications role, but also the ability to take on new projects that are critical to the company's growth. The rebrand project that Kiri recently managed has seen her exceed KPI's & deliver improvements to company performance. She brings a mix of productivity & passion to the role & it's clear why everyone enjoys working with her, whether internal or extermal team members.
Shannon H.
I've worked alongside Kiri for two years now. In those two years, I've seen her not only excel at the core elements of her role - such as branding & campaign development, but also take on other skills that extend well beyond the scope of her role, like database CRM comms, internal comms / team engagement and even championing a complete repositioning project. Kiri's ability to apply herself to complex problems is one of the things I appreciate most about working closely with her. She demonstrates skill not only for her core communications role, but also the ability to take on new projects that are critical to the company's growth. The rebrand project that Kiri recently managed has seen her exceed KPI's & deliver improvements to company performance. She brings a mix of productivity & passion to the role & it's clear why everyone enjoys working with her, whether internal or extermal team members.
Experience
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The Midcounties Co-operative
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United Kingdom
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Retail
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100 - 200 Employee
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Marketing & Social Media Manager - Travel
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May 2017 - Present
Development and execution of consumer marketing and digital activity to raise the profile and social media engagement of the Personal Travel Agents brand. Helping to lead it's future brand growth and content strategy, ensuring communications attract high quality traffic from large, varied and rapidly evolving audience. https://www.thepersonaltravelagents.co.uk/ Development and execution of consumer marketing and digital activity to raise the profile and social media engagement of the Personal Travel Agents brand. Helping to lead it's future brand growth and content strategy, ensuring communications attract high quality traffic from large, varied and rapidly evolving audience. https://www.thepersonaltravelagents.co.uk/
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DestinationSkin Group Ltd
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United Kingdom
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Wellness and Fitness Services
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1 - 100 Employee
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Brand Manager
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Jul 2014 - Aug 2016
- Developing market penetration plans based on seasonality and promotional periods to maximise brand growth.- Project management and liaison with creative agency to brief all consumer marketing campaign elements, including the entire management and delivery of DestinationSkin’s 2014 company rebrand (in store/digital).-Ensure input and buy in from key stakeholders as well as relevant members of senior management, to forecast key selling features, milestone delivery dates, market genre & status.-Managing all aspects of demand generation, social media, events and PR to connect marketing campaigns to ultimately drive DestinationSkin’s new leads and drive conversion.- Guiding agency/in house PR to maximize marketing campaigns via press releases, articles, online coverage, social influences and high profile bloggers- Examining SEO through Google Analytical insights for copy writing and SEO approved content, as part of digital organic growth strategy.- Assist in managing, creating and executing annual business plans along with PR insights,media, advertising for assigned brands to ensure efficient & effective use of marketing budget- Contribute to creating DestinationSkin’s brand vision and strategy for assigned brands, key retail partners and executing against those strategies.-Lead tracking of brand/campaign performance and make proactive recommendation to optimize performance for future campaigns.- Implementing CRM communications for consumer engagement and prolong client life cycle at DestinationSkin.
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North Parade Publishing
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Book and Periodical Publishing
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1 - 100 Employee
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Marketing and Key Account Manager
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Sep 2012 - Jun 2014
- Key contributions to export company growth by 68% (£250k) through promoting brand awareness, marketing and sales activity for FTSE retailers.- Initiating and implementing client creative briefs to create dynamic marketing campaigns- Maxmising CRM strategies & opportunities via direct marketing.- Promoting brand awareness through UK & International exhibitions- Creating merchandising to align with client marketing campaigns - Key contributions to export company growth by 68% (£250k) through promoting brand awareness, marketing and sales activity for FTSE retailers.- Initiating and implementing client creative briefs to create dynamic marketing campaigns- Maxmising CRM strategies & opportunities via direct marketing.- Promoting brand awareness through UK & International exhibitions- Creating merchandising to align with client marketing campaigns
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G4S
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United Kingdom
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Security and Investigations
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700 & Above Employee
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Olympic Event Team Leader
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Jul 2012 - Aug 2012
- Delegation of 150 hospitality staff and event employees across Olympic venues during one of London's largest events.- Management of enrolling duties and enforcing impulse roles within teams, set briefs and brand guidelines- Project management of strict schedules and strict time keeping to align with event deliveries- Assisting team leaders with administration duties - Delegation of 150 hospitality staff and event employees across Olympic venues during one of London's largest events.- Management of enrolling duties and enforcing impulse roles within teams, set briefs and brand guidelines- Project management of strict schedules and strict time keeping to align with event deliveries- Assisting team leaders with administration duties
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Diageo
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United Kingdom
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Beverage Manufacturing
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700 & Above Employee
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Branding Assistant
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Jun 2009 - Sep 2010
- Brand promotion through direct consumer discussions and product launches of new products added to the company portfolio. Working closely with Diageo's marketing mix and brand for both consumer and B2B environment. - Liaising with external event companies following strict clientele briefs, for event and venue transformation. Basing all decisions on company culture and strategic marketing traditions. - Responsible for managing operating plans of the product launches and brands, thereby helping deliver volume objectives.
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UK Ministry of Defence
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United Kingdom
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Defense and Space Manufacturing
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700 & Above Employee
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Marketing Administrative Assistant
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Jun 2008 - Sep 2008
Completing extensive project of psychometric testing on returning civil servant posts along with general administration duties Completing extensive project of psychometric testing on returning civil servant posts along with general administration duties
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Education
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2009 - 2012
University of Hertfordshire
Bachelor’s Degree, Marketing Management
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