Experience

Aidha
• Singapore
• Non-profit Organizations
• 1 - 100 Employee
• Director, Marketing and Partnerships

  • Mar 2022 - Present


Project Manager

• United Kingdom
• Software Development
• 300 - 400 Employee

• Project and Event Manager

  • Jul 2019 - Mar 2022

  Employer : Saquish Pte Ltd Position : Regional Representative Asia – FISD (About FISD) Working with the Managing Director of FISD, I assist in the organization of their Asia Pacific events for the financial information industry in Asia Pacific – these events are carried out in Singapore, Hong Kong, Tokyo, Beijing, Shanghai and Sydney. Additionally, I assist in the administration of the Asia Pacific Constituent Groups as well as communications with members and sponsors. Employer : Saquish Pte Ltd Position : Regional Representative Asia – FISD (About FISD) Working with the Managing Director of FISD, I assist in the organization of their Asia Pacific events for the financial information industry in Asia Pacific – these events are carried out in Singapore, Hong Kong, Tokyo, Beijing, Shanghai and Sydney. Additionally, I assist in the administration of the Asia Pacific Constituent Groups as well as communications with members and sponsors.



Baker McKenzie

• United States
• Law Practice
• 700 & Above Employee

• Events Consultant, Asia Pacific

  • Apr 2018 - Jun 2019

  Reporting to the Regional Marketing Manager, my role is to lead conceptualizing, organizing, managing and execution and follow up of 8 key client events/conferences: 1. Technology, Media and Communications Conference - Sydney, Australia 2. Risk and Crisis Management Event - Singapore 3. Asia Pacific Tax Conference - Singapore 4. Singapore Fintech Festival - sub events planned around the Festival 5. Asia Pacific IMT Industry Group Flagship Event- Singapore 6. Asia Pacific CG&R Industry Group Flagship Event - Hong Kong 7. Baker McKenzie Asia Pacific Meeting - Beijing 8. INTA Asia Pacific Client Dinner - Boston My areas of responsibility include: 1. Overall project management 2. Tracking progress of actions/tasks 3. Communicating progress to key stakeholders 4. Oversee budgets - monitor and communicate costs as necessary 5. Manage plans in relation to marketing the event, internally and externally. 6. Support materials coordination and printing. Follow up for speaker profiles and other hand-out materials and presentations. Assemble, organize and arrange printing, shipment of banners and materials. Ensure everything used for the event is brand compliant. 7. Coordinate and support client conferences 8. Coordinate media activities or roundtable meetings with the communications team 9. Oversee the client engagement process and monitor progress 10. Engage and brief internal and client speakers 11. Prepare event feedback reports and surveys Show less

• Business Development Manager, Asia Pacific - Tax and International Commerce & Trade Groups

  • Nov 2017 - Feb 2018

  Reporting to the Head of Business Development (Asia Pacific), my role is a business development role with some marketing and communications responsibilities, managing 2 key regional practice groups, leading cross-border growth and profile raising initiatives.My areas of responsibility include: 1. Developing the Group’s business plan, in consultation with the Head of the Practice Groups and the Head of Business Development. Leading the implementation of all business development and marketing initiatives and reporting regularly on the progress of these. 2. Events: Centrally project manage and lead the content and execution strategy for 7-8 cross-border events in different locations across Asia Pacific, supported by the events, marketing, and knowledge management teams. 3. Pitches: Manage responses to invitations to tender or bid for cross-border work opportunities. Work with the team to ensure all regional marketing credentials and materials are regularly updated.4. Client initiatives: Identify key clients and recommend growth opportunities, aligned with the Firm's regional and global client strategy. Work with key Partners to drive initiatives. Plan and as appropriate, attend client meetings, road shows and conferences. Coordinate any presentation materials, client contact list and research as needed and lead a rigorous follow-up effort to maximize return on investment. 5. Thought leadership and other marketing campaigns: Working closely with the Marketing team, exploring and implementing new ideas to differentiate the Firm through integrated marketing plans, including thought leadership efforts and cutting edge client communications. 6. Group profiling: Research opportunities to increase the profile of the Group through relevant media including industry directories, journals, publications and websites.7. Professional development events for lawyers: Oversee organization of annual regional training programs for lawyers. Show less

• Events Consultant, Joint Asian Offices

  • Jul 2017 - Oct 2017

  Reporting to the Head of Business Development, Marketing & Communications, Joint Asia Offices, my role is to lead the conceptualising, planning, organising, managing and running of the Firm's flagship "Annual Meeting". This event will include large client seminars and a series of smaller client one-to-one meetings. My areas of responsibility include: 1. To be the lead contact point in working with the Global Events team with complete ownership of each element of the event as required by the Joint Asian Offices (JAO), creating and managing a project plan for each event, with clear actions and deadlines; 2. Be the main point of contact for the events and proactively communicate with key stakeholders;3. Manage plans, along with the Global, Regional and JAO teams in relation to marketing the event, internally and externally. Work with Marketing colleagues to craft all necessary communications and campaigns;4. Coordinate with external vendors and sponsorship partners to engage high profile speakers;5. Coordinate and confirm participants, manage participation schedules with the support of other team members; 6. Lead agenda and content planning. Organise calls with speakers, follow up for confirmation and ensure things run on track;7. Support materials coordination and printing. Follow up for speaker profiles and other hand-out materials and presentations. Assemble, organise and arrange printing, shipment of banners and materials. Ensure everything used for the event is brand compliant;8. Ensure that the budgets for each event are regularly updated and costs remain in budget. 9. Manage event websites information (with Global colleagues); apps and other technology platforms used for the events; and attend the events for onsite management. Show less

• Project and Event Manager

  • Jan 2012 - Jun 2017

  January 2012 till Present:Employer : Saquish Pte Ltd Position : Regional Representative Asia – FISD (About FISD)Working with the Managing Director of FISD, I assist in the organization of their Asia Pacific events for the financial information industry in Asia Pacific – these events are carried out in Singapore, Hong Kong, Tokyo and Sydney. Additionally, I assist in the administration of the Asia Pacific Constituent Groups as well as communications with members and sponsors.

• Project Manager/Consultant

  • Jul 2010 - Feb 2016

  April 2015 till February 2016:Employer : Fine Grain Property Pte Ltd (www.finegrainproperty.com) Position : ConsultantWorking with the CEO, I assisted to develop and manage the Marketing Plan. In this role, I:1. Evaluated and organised the company's database system and suggested appropriate adjustments to make the database effective and easy to use2. Planned and organized events that aimed to achieve the company's goals3. Followed up after meetings on actions and next steps4. Developed communication - PR, website, LinkedIn, Seminars etc5. Documented the above processesSeptember 2013 till May 2014:Employer : Fine Grain Property Pte Ltd (www.finegrainproperty.com) Position : Manager, Investor Relations and ProjectsThe company looked to raise $75 million to invest in commercial property in Singapore. My role was to assist in the Fundraising efforts, ensure Investors were updated with the necessary documentation, prepare presentations for potential Investors as well as liaise with the necessary legal and financial partners to ensure documentation is in place at every step of the Fundraising process.December 2012 till March 2013:Employer : Singapore River One (www.singapore-river.com) Position : Project Manager – St Patrick’s Day Street Festival 20133 day Festival @ Boat Quay (inaugural event bringing in 22,000 people)Reporting to the Chairman of the Festival Committee, my responsibilities included:Managing stakeholders and their expectationsObtaining approval for a 3 day road closure on Circular RoadLeading the planning and implementation of the FestivalDefining tasks and resource requirementsManaging budget and resource allocationSeeking sponsorship amount of S$150,000Planning and scheduling timelinesImplementing and managing project changes and interventions to achieve project outputsProject evaluation and assessment of results Show less

• Events Consultant, Asia Pacific

  • Dec 2016 - Apr 2017

  Reporting to the Director of Business Development, Marketing & Communications, Asia Pacific, my role was to lead the conceptualising, planning, organising, managing and running of Doing Business Globally India 2017. The event involved large client seminars and a series of smaller client one-to-one meetings in key emerging/ high growth markets across Asia Pacific (such as India). My areas of responsibility included: 1. To be the lead event manager with complete ownership of each event, creating and managing a project plan for each event, with clear actions and deadlines; 2. Be the main point of contact for the events and proactively communicate with key stakeholders; 3. Manage plans in relation to marketing the event, internally and externally. Work with Marketing colleagues to craft all necessary communications and campaigns; 4. Coordinate with external vendors and sponsorship partners to engage high profile speakers; 5. Coordinate and confirm participants, manage participation schedules with the support of other team members; 6. Lead agenda and content planning. Organise calls with speakers, follow up for confirmation and ensure things run on track; 7. Support materials coordination and printing. Follow up for speaker profiles and other hand-out materials and presentations. Assemble, organise and arrange printing, shipment of banners and materials. Ensure everything used for the event is brand compliant; 8. Ensure that the budgets for each event are regularly updated and costs remain in budget. 9. Manage event websites; apps and other technology platforms used for the events; and attend the events for onsite management. Recipient of the Baker McKenzie Business Professionals Award for the execution of "Doing Business Globally India" in Delhi and Mumbai. Show less



The Singapore Ireland Fund

• Singapore
• Philanthropic Fundraising Services
• 1 - 100 Employee

• Executive Director

  • Mar 2016 - Aug 2016

  Assisted the Board and the Executive Committee of The Singapore Ireland Fund (TSIF) in the running of TSIF. These areas included: 1. Business Administration 2. Fundraising and Communications 3. Event Management 4. Client Relationship 5. PR and Marketing 6. Budgets and Financial Management Assisted the Board and the Executive Committee of The Singapore Ireland Fund (TSIF) in the running of TSIF. These areas included: 1. Business Administration 2. Fundraising and Communications 3. Event Management 4. Client Relationship 5. PR and Marketing 6. Budgets and Financial Management



Worldwide Property Solutions Pte Ltd

• Real Estate
• 1 - 100 Employee

• Chief Operations Officer

  • Jul 2010 - Dec 2013

  Reporting to the Chief Executive Officer, my current responsibilities include: Establishing Operational Processes/Process Improvement Human Resource Management Marketing – Event organization and coordination, Advertising Customer Relationship Management/Membership Management Initiating key planning issues and execution Reporting to the Chief Executive Officer, my current responsibilities include: Establishing Operational Processes/Process Improvement Human Resource Management Marketing – Event organization and coordination, Advertising Customer Relationship Management/Membership Management Initiating key planning issues and execution



National Museum of Singapore

• Singapore
• Museums
• 1 - 100 Employee

• Hospitality and Operations Manager

  • May 2006 - May 2010

  The NMS vision is to be the “people’s museum of Singapore by providing cutting edge ways of presenting art and history that redefines the conventional museum experience.; Reporting to the Deputy Director of Operations and Business Development, I was recruited to deliver the operational support required to meet the NMS vision. Specifically, this involved recruiting, training, and leading the new Hospitality and Operations team to deliver a first class experience to our customers. I improved the existing customer experience by reviewing and redesigning the operational systems for the galleries - for example the ticketing and car park systems. I also had responsibility for all revenue generating divisions, specifically to ensure that all qualitative and quantitative targets were met. During this time I met and exceeded all necessary KPI’s with regard to customer satisfaction levels, visitorship numbers as well as ticketing revenue. Show less



Bisous Bar and Restaurant

• General Manager

  • Feb 2005 - Jan 2006

  Reporting directly to the Shareholders, my responsibilities included : Marketing - Promotions, Press/Public Relations and Events Customer Relationship Management/Membership Management Human Resource Management Financial Management – Sales & Profit Analysis/Budgeting/Cost Control Operations of the bar and kitchen Reporting directly to the Shareholders, my responsibilities included : Marketing - Promotions, Press/Public Relations and Events Customer Relationship Management/Membership Management Human Resource Management Financial Management – Sales & Profit Analysis/Budgeting/Cost Control Operations of the bar and kitchen



GSA Hospitality Consultants

• Hong Kong
• Human Resources Services

• Food and Beverage Consultant

  • Oct 2004 - Feb 2005

  GSA specializes in recruitment for the hotel, leisure and catering industries. GSA targets all possible divisions including senior management, chefs, food and beverage, sales and marketing, rooms division, technical and finance, human resources, spa, sports and recreation, and individual consultancies. Within GSA, I was the Food and Beverage Consultant. I was responsible for all recruitments related to positions in F & B.; My responsibilities at GSA were to extend company contacts through marketing and business knowledge and to identify and evaluate clients’ recruitment needs. Upon assessment of their needs, I was involved in sourcing for suitable candidates, interviewing them as well as negotiating terms of employment as necessary. Show less



Wong San’s Pte Ltd

• Group Operations Director

  • Nov 1999 - Aug 2004

  Wong San’s Pte Ltd is one of the leading independent bars/clubs/cafés and restaurants operators in Singapore. It was established in 1994. I joined the team in 1999 when it had 3 outlets under its wing. During my time there, I was directly involved in the set up and opening of Lush Club, Amoeba Bar, Siam SupperClub, Viet Café, Six Bar and Restaurant, Chinablack Club and Thumper Bar. My role in Wong San’s covered all aspects of the food and beverage outlets where I was responsible for the profitability of this division. When I left Wong San’s, there were 9 outlets under the group.; Reporting directly to the Shareholders, I was in charge of the following: Operations of Front of House and Back of House Marketing - Promotions, Press/Public Relations and Events Customer Relationship Management/Membership Management Human Resource Management Financial Management – Sales & Profit Analysis/Budgeting/Cost Control Show less



Singapore Jump Pte Ltd

• Assistant General Manager

  • Jan 1999 - Nov 1999

  China Jump Bar & Grill Singapore combines a bar, restaurant and disco into one. With a total seating capacity of 200 inside and al fresco, China Jump was one of the premier entertainment spots in Singapore. Upon joining the team, I was the Manager where my duties lay mainly in the front of house operations. At the same time, I was Head of Department for cashiers, bussers and servers. In this role, I was heavily involved in the recruitment and training of staff at all levels. Upon my promotion to Assistant General Manager, I was also the Head of Department for all Managers. Here, I was involved in the induction of new Managers into the company as well as to ensure that Managers were performing consistently with the company standards. In the role of Assistant GM, marketing through promotions, events and public relations became a new aspect of my position. I was also part of the team when China Jump was voted Nightspot of the Year in 1999.; Reporting directly to the General Manager, my main duties included:Operations of Front of House and Back of House Marketing – Promotions, Events and Public Relations Department Manager – Managers, Hosts, Bussers and Cashiers Human Resource Management Show less

• Manager

  • Nov 1997 - Jan 1999

  Reporting directly to the Assistant General ManagerDay to day operations Human Resource Management



Harry’s Quayside Café

• Management Trainee

  • Apr 1997 - Nov 1997

  Harry’s Bar at Boat Quay famous for being one of the pioneers of the Boat Quay strip and one of the original Heineken Starbars. For 10 years this famous nightspot has been revered as the home of Singapore’s jazz scene. I was brought into Harry’s as a Management Trainee for a period of 8 months. During my time there, I moved from division to division – I was a bartender, server, office assistant and restaurant host. During the stint at Harry’s, we opened a restaurant called Bourbon St which I was involved in from pre-opening. Due to my professionalism and dedication, I was often given the role Acting Manager on Duty when the Operations Manager was unavailable. Show less