Experience

Murray's Cheese

• United States
• Retail
• 1 - 100 Employee

• Director - Ecommerce & Digital Transformation

  • Aug 2021 - Present



Hue

• United States
• Technology, Information and Media
• 1 - 100 Employee

• Member

  • Aug 2020 - Present

  New York, United States



United Nations Population Fund (UNFPA)

• United States
• International Affairs
• 700 & Above Employee

• Consultant

  • Nov 2020 - May 2021

  New York, United States Identifying opportunities to build and maintain clear and compelling visibility of the impact of the UNFPA Supplies Partnership, whether through partnerships, content campaigns, event engagement or other initiatives, in line with and support of UNFPA’s corporate brand. Worked on strategy and planning for branding and communications initiatives for the programme.



D'Addario & Company, Inc.

• Musicians
• 1 - 100 Employee

• Director, Digital Marketing Strategy & Operations

  • Dec 2017 - Jun 2020

  Greater New York City Area Led the strategy team at D'Addario, an industry-leading global music accessories manufacturer by: + rethinking how the company approached digital, marketing, and channel strategies operationally + driving cross-channel growth in engagement of 115% in 2018, and sustained growth of 58% through 2019 + designed and developed the core analytics and measurement framework for D’Addario marketing initiatives + advising on digital platform restructuring, digital properties team structure… Show more Led the strategy team at D'Addario, an industry-leading global music accessories manufacturer by: + rethinking how the company approached digital, marketing, and channel strategies operationally + driving cross-channel growth in engagement of 115% in 2018, and sustained growth of 58% through 2019 + designed and developed the core analytics and measurement framework for D’Addario marketing initiatives + advising on digital platform restructuring, digital properties team structure and was the liaison between the marketing department and IT for the duration of the project Show less



Columbia University School of Professional Studies

• United States
• Higher Education
• 200 - 300 Employee

• Course Developer

  • May 2017 - Dec 2017

  Greater New York City Area Partnering with the course development team, developed the Digital Media & Analytics course for the Strategic Communications Master’s program, which included: + researching trends + developing coursework and reading recommendations + structuring the flow of the course



Association of National Advertisers

• United States
• Non-profit Organizations
• 100 - 200 Employee

• Director, Digital Strategy

  • Mar 2017 - Nov 2017

  Greater New York City Area Led the development of the company's digital strategy, including: + a complete overhaul of the website + implementing analytics best practices and goal reporting + transitioning offline publications to a digital-only experience +Increased the SEO value of the organization through developing an organic and paid media strategy, supported by their digital products transformation.

• Senior Manager, Digital Marketing

  • May 2014 - Mar 2017

  Greater New York City Area • digital lead, providing guidance on all digital platforms, web content strategy, web UX, analytics, campaign management, social media and more • strategy led to 1K+ MQLs through the website in 2016 • created the companies in-use social media guidelines and revised the organic social strategy while growing brand visibility on digital channels



United Nations Foundation

• United States
• International Affairs
• 200 - 300 Employee

• Digital Strategy Consultant

  • Feb 2014 - Apr 2014

  Greater New York City Area Provided strategic guidance on all digital projects for the UN Foundation's Family Planning 2020 initiative. This included a 360 digital strategy along with research, development and support on initial deployment.



The Associated Press

• United States
• Media Production
• 700 & Above Employee

• Senior Communications Manager

  • Oct 2013 - Jan 2014

  Greater New York City Area Contracted by the Associated Press to develop and deploy an employee and internal communications strategy. Deliverable's included providing guidelines for maintenance and growth post-contract.



Duff & Phelps

• United States
• Business Consulting and Services
• 700 & Above Employee

• Integrated Marketing Manager

  • Jan 2012 - Aug 2013

  New York, NY At Duff & Phelps, a global financial advisory firm, I developed and launched the company's social media program, developed their content marketing strategies, as well as their email marketing strategies. Was a partner with IT for all digital platform migrations through acquisitions and digital product updates.



The City College of New York

• United States
• Higher Education
• 700 & Above Employee

• Adjunct - CCAPP Service Learning Program

  • Jan 2012 - Dec 2012

  New York, NY Co-taught a Public Health and Service Learning undergraduate course focusing on community outreach, research into health issues affecting the local population in Harlem and liaising community advocates with student projects.



Deloitte

• Business Consulting and Services
• 700 & Above Employee

• Marketing M&A Services

  • Aug 2010 - Jan 2012

  Greater New York City Area Managed the strategy, planning and implementation of key marketing initiatives within the National M&A Practice



EmblemHealth

• United States
• Insurance
• 700 & Above Employee

• Communications Specialist

  • Nov 2007 - Jul 2010

  New York, NY Lead development and project implementation for key components of Medicare marketing material used from 2007-2010



HIP

• Insurance
• 200 - 300 Employee

• Communications Associate

  • Jun 2006 - Nov 2007

  New York, NY Project managed the creation and updates of all directory communications and documents related to Medicare products

• Staff Coordinator

  • Feb 2005 - Jun 2006

  New York, NY