Experience

Forbes Advisor

• United States
• Consumer Services
• 300 - 400 Employee

• Deputy Editor, SMB

  • May 2023 - Present

  Work in the Small Business sector covering and editing informational articles, how-to pieces, product reviews, security/IT topics, and more. Work in the Small Business sector covering and editing informational articles, how-to pieces, product reviews, security/IT topics, and more.



Dotdash Meredith

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Senior Editor, Entertainment Weekly

  • Apr 2022 - Feb 2023

  Work with Entertainment Weekly to develop, maintain, and support the entertainment authority's growing Evergreen content section, with a focus on new and legacy EW content ranging from best of creative roundups to episode rankings, streaming guides, and more ● Collaborate with news, social, and SEO teams to fine-tune target keyword research, develop editorial assignment blueprints, outline editorial content schedules, and implement overall content strategy ● Recruit top-notch industry writing talent and lead assignment and editing efforts on Evergreen content including Best movie roles and streaming guides ● Achieved over 20K views and sessions on nearly 100 EW articles, reaching traffic goals and contributing articles significantly to site reach Show less



Dotdash

• United States
• Book and Periodical Publishing
• 100 - 200 Employee

• Senior Editor, The Balance

  • Dec 2019 - Apr 2022

  Manage the editorial departments of the Careers and SMB verticals at The Balance, Dotdash's premier personal finance brand and one of the largest properties in the ad-supported Business/Finance News category with over 20 million monthly unique visitors. ● Recruited over 15 writers, led editing and strategic efforts, and published over 250 high-ranking articles that provide job seekers and small business owners with advice and insights on pivotal topics such as interviewing skills, resume building, business finance, sole proprietorship strategy, and business taxes Show less



Ladders

• United States
• Staffing and Recruiting
• 1 - 100 Employee

• Newsletter Editor

  • Feb 2019 - Dec 2019

  Manage distribution and editorial content of Ladders’ daily newsletter, which reaches a global audience of over 4 million members and readers. Help shape editorial vision, drive traffic and build audience of a world-renowned brand. ● Designed and developed weekly Ladders HR and Sales Pro newsletters, which features content including top news, Pro tips, and interviews with C-suite execs, thought leaders and influencers in respective fields. Pro newsletters reach top Ladders audience segments in Human Resources/Recruiting and Sales/Marketing spanning over 2 million members and readers. ● Curated daily Ladders newsletter content (Sunday through Saturday), covering a variety of work-related topics from interview and resume tips, to health & wellness, productivity, travel and office culture. ● Increased newsletter subscriber base by 15% in less than 3 months and helped elevate traffic to a record of nearly 1 million page views on Ladders site in Q2 2019, up 30% from same period in 2018. ● Worked with Digital Ad Sales department to secure daily newsletter sponsorships that included notable national brands such as Stitch Fix, SimpliSafe, NextAdvisor, Motley Fool and Morning Brew. ● Collaborated extensively with Engineering teams to ensure timely, accurate email delivery to an audience of millions, while helping lead SEO efforts to drive traffic and ensure top Google search placements. Show less



TRUST

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Content

  • Jul 2015 - Feb 2019

  Lead account and creative teams on all content efforts for TRUST's diverse client roster, from writing brand stories, case studies and press releases, co-authoring and/or ghostwriting columns and thought leadership pieces, to pitching features, crafting proposals, helping develop client/brand positioning strategy, and managing social media outreach. ● Developed content, strategy and executed highly successful Kickstarter campaigns for startup clients including innovative watch brand What? Watch, which directly led to brand reaching 150% funding goal and attracting brand and product features in prominent tech and style publications such as Fast Company, The Verge, Engadget and Esquire. ● Crafted brand stories, personnel news and thought leadership pieces for high-profile agency clients such as Brand Union, HUSH, Sid Lee and RPA and multi-award-winning production companies like Tool and 1stAveMachine that have landed in top-tier publications including The New York Times, Fast Company, Forbes, AdAge, Adweek, Inc and Mashable. ● Managed content and account teams on US launches for several international clients, from the UK to Uruguay, positioning their executives as thought leaders and promoting their capabilities in the process. Content and PR efforts directly led to a multitude of features and profiles in notable publications including Fast Company, Forbes, The Drum, Business Insider and Adweek, resulting in hundreds of thousands of page views and social shares. Show less



Mediabistro

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• Digital Editor/Writer

  • May 2009 - Jun 2015

  Directed digital editorial department of Mediabistro (now Adweek) site AgencySpy, among the highest ad revenue earners and most-trafficked sites in the company's blog publishing network. ● Led global team of staff writers, overseeing content submissions from a variety of in-house staff writers as well as regular advertising industry contributors, ranging from creative directors to strategists. ● Reported and broke several pertinent advertising industry-related news items and stories on a daily basis, which were consistently read and shared by tens of thousands of industry professionals. ● Managed Wordpress CMS-based publishing, daily newsletter distribution, SEO and Google Analytics data reports. ● Raised site traffic 40% within three months to over 100,000 unique visitors per day by expanding scope of coverage and writer base, increasing social media content, which led to a significant jump in Facebook and Twitter followers—over 125,000 with the latter—as well as bolstering offline event exposure through networking events, speaking engagements and conference attendance. ● Transformed a buzzed-about blog into a highly trafficked, informative and valuable news source by carefully investigating tips, researching stories, gathering information, fact-checking and building trust with agency insiders and sources, PR executives, creative directors, CMOs and clients. Show less



Crain Communications

• United States
• Book and Periodical Publishing
• 300 - 400 Employee

• Digital/Interactive Reporter

  • Mar 2007 - Mar 2009

  Researched and reported news items and wrote topical columns on digital advertising, technology and design for Crain’s Creativity, the sister publication of Advertising Age. ● Crafted in-depth, insightful columns, features and campaign critiques for both the daily email newsletter using internal CMS as well as the monthly print issues. In turn, directly contributed to a 30% increase in content and site traffic to Creativity and the expansion of the print issue into a full-color, multi-layered publication read by tens of thousands in the advertising, PR, design, tech and marketing industries on a daily basis. Show less



Adotas

• United States
• Online Media
• 1 - 100 Employee

• Managing Editor

  • Feb 2005 - Mar 2007

  Directed the editorial department of online/interactive advertising newsletter ADOTAS. Responsible for site’s content management (using Frontpage, HTML and Wordpress), content creation and posting, copy editing, contact with PR, delegating editorial tasks to staff writers and contributors, daily news gathering and graphics editing. ● Increased subscriber base from 25,000 to 100,000 industry professionals including media buyers, CMOs and CEOs, as well as interactive advertising agencies. ● Within three months of launch, daily/weekly traffic averages and unique visitors surpassed competing online publications, including MarketingVox, MediaPost and Adweek ● Hired, managed and developed interns into full-time staffers who eventually became reporters for established publications including CNN, Wall Street Journal and BusinessWeek Show less