Experience

Alter

• Russian Federation
• Mental Health Care
• 1 - 100 Employee

• Producer of creative special projects

  • Mar 2022 - Present

  I am responsible for overseeing brand special projects and collaborations. In my first project, I launched a free psychological help program for those affected by a special military operation. To scale it up, I organised a successful crowdfunding campaign which attracted about 800,000 rubles and provided assistance to 879 people. We have received over 3000 mentions from users on social media and approximately 100 free publications in the media and from bloggers. I also conceptualised and executed a podcast called 'How Are You There?' in partnership with an illustrators agency. We managed all aspects of the podcast production in-house and invited famous guests to speak about the psychological challenges of emigration. The podcast became an instant hit due to its relevance and ratings grew quickly. To promote the brand's services, I launched the 'Mental Health Ambassadors' project and worked closely with microbloggers to create a community of ambassadors. Currently, there are about 300 ambassadors promoting the service by creating content and spreading relevant information to their followers. It gives us a monthly reach over 100 000 and approximately 100 new customers per month. This has been an effective way to attract new customers with minimal customer acquisition costs compared to other channels. In addition, I have successfully collaborated with several well-known brands, including Skillbox, DoDo, Litres, the AMMA app, Samokat Beauty, AOne, Bushe, Tizzi, Premier, Yandex.Business, RandomCoffee, Kontur Elba, SkillFactory, Khokhlov and Sabatovsky, to execute cross-promotions and joint projects that have resulted in increased brand exposure and engagement. Show less



MOSSA jewelry

• Санкт-Петербург, Россия

• Strategic Communications, Social Media Marketing, and Influencer Marketing Campaign Manager

  • Mar 2020 - Present

  Strategic Communications, Social Media Marketing, and Influencer Marketing Campaign Manager, I was responsible for overseeing multiple areas of marketing and communications for a brand. This involved developing and executing social media marketing and influencer campaigns, managing email marketing efforts, and maintaining brand blog and media relations. I managed a team of performance marketing managers who focused on CPC and social ads, website support team, and content creators. In addition, I built and maintained brand communications from the very beginning, ensuring consistency and audience engagement across all channels. To accomplish this, I developed a brand voice, established messaging guidelines, and created a content strategy that aligned with the brand's values and goals. I also monitored social media and other digital channels to track the effectiveness of our marketing campaigns and made adjustments as needed. Overall, I played a critical role in driving brand awareness, engagement, and growth through various marketing and communications channels. Show less



GRANAT advertising holding

• Russian Federation
• Advertising Services
• 1 - 100 Employee

• Strategic Communications Manager

  • May 2017 - May 2018

  Creating and implementation of brand communication strategy; increasing the number of original publications, mentions and citations; conducting PR events, integrating the brand into city events; media planning; budgeting; interaction with opinion leaders. Key achievements: The brand communication strategy won the Grand Prix at the national business communication awards and award-winning places at the Silver Mercury Festival The special project I implemented took the second place at the White Square International Festival, two gold, silver, and Grand Prix at the federal Silver Mercury Festival. Top-of-mind growth — from 27% to 48% Spontaneous recognition growth - from 37.21% to 52% Show less



Modul Pro Communication Agency

• Санкт-Петербург, Россия

• PR manager/strategist

  • Jun 2014 - Jul 2016

  Creating of PR strategies, creative concepts, PR servicing of clients, working with media, writing press releases, post-releases, presentations, working with budgets, negotiating with clients. Main achievements: Growth from PR department assistant to strategist in six months. Launched SMM services at the agency. Personally led the first projects (the festival "O, da! Eda!", the Metaxa brand in Russia), then formed and trained a team of specialists. Implemented a project that won first place at the marketing and advertising festival "Silver Mercury". Show less