Experience

Ringier Advertising

• Switzerland
• Advertising Services
• 1 - 100 Employee

• Head of Paid Search Marketing

  • Mar 2019 - Present

  - Increased the conversion rate of a medical brand for diabetes patients by over 7% in its first month using Facebook & LinkedIn Ads. - Optimized search campaigns to a 19% increase in CTR month on month for a flight academy through Facebook, Instagram, Twitter & Google Ads. - Analyzed and optimized lead generation campaigns and landing pages for maximum conversions. - Created and optimized all paid campaigns (Search Engine Marketing, Display, Social) across all platforms in order to maximize ROAS. - Optimized and created Google Ads, Facebook, Linkedln, Twitter etc., with targets, goals, clear analysis and tracking for maximum ROl. - Analyzed and optimised lead generation campaigns and landing pages for maximum conversion. - Analyzed keywords (search campaigns) research and recommended new ones where applicable whilst also adding negative keywords. - Setup ad support analytics, conversion tracking, remarketing and tracking with good understanding of Google analytics. - Assisted the sales team to create KPI led media plans for potential/prospective clients. - Assisted the Account Management team to create KPI led media plans for existing clients, providing expert direction and ensuring all set KPIs are met or exceeded each month, optimising paid campaigns in a timely manner, where needed, for best results. - Provided paid marketing report support and key insights on all paid campaigns for the Account Management team when needed for clients. Show less



Client Ads

• Ghana
• Advertising Services

• Start-up Owner

  • Sep 2020 - Present



Hypenet Marketing Group

• Ghana
• Online Media
• 1 - 100 Employee

• Head, Partnerships & Influencer Engagement

  • Sep 2017 - Mar 2022

• Social Media Manager

  • Feb 2016 - Mar 2022



Fido

• Israel
• Financial Services
• 1 - 100 Employee

• Brand Influencer

  • Nov 2021 - Dec 2021



COCOA BOARD GHANA

• Ghana
• Farming
• 400 - 500 Employee

• Cash Accounting Clerk

  • Sep 2019 - Sep 2020

  National Service National Service



Sekyere Rural Bank Limited

• Ghana
• Banking
• 1 - 100 Employee

• Account Clerk

  • May 2017 - Aug 2017