Senior Content Marketing Manager

• Dec 2022 - Present

At PlayPlay I help successful enterprises reach their audience with easy to create video content. As a Senior Content Marketing Manager the key responsibilities of my role include, but are not limited to: - Creating and deploying global multi-channel content marketing strategies (including the production of video/webinars, ungated content, web copy, campaign elements, co-marketing, blog posts, event content, etc). - Producing world-class content for demand generation - acquisition and conversion - like SEO-oriented blog posts, guides, co-marketing campaigns, webinars, and reports. - Acting as a PlayPlay speaker for webinars, talking-head interviews, tutorial-style videos, etc. - Partnering with regional marketers (EU and US) to ensure content is the right fit for different regions and adapting this where needed. - Collaborating closely with product marketing, and growth teams to implement new assets into the buyer journey. - Managing the expectations of stakeholders through an organised, transparent, and proactive editorial calendar and reports. - Coaching and mentoring junior members of the content team, and creating a stimulating environment to help them thrive and grow. Show less

BIMA Awards - Judge

• Aug 2022 - Dec 2022

Acting as BIMA Awards Judge delivered by The British Interactive Media Association. Acting as BIMA Awards Judge delivered by The British Interactive Media Association.

Member Collaboration Leader - Manager

• Jul 2022 - Dec 2022

Key responsibilities include: - Working closely with The Alliance of Independent Agencies to help build and promote their activities via Copy House's network. - Managing events to help bring the agency community together all around the UK and build Alliance's and Copy House's network. - Positioning Copy House MD, Kathryn Strachan as the Member Collaboration Leader and marketing thought leader by seeking new networking opportunities and promoting her activities via Alliance. Key responsibilities include: - Working closely with The Alliance of Independent Agencies to help build and promote their activities via Copy House's network. - Managing events to help bring the agency community together all around the UK and build Alliance's and Copy House's network. - Positioning Copy House MD, Kathryn Strachan as the Member Collaboration Leader and marketing thought leader by seeking new networking opportunities and promoting her activities via Alliance.

International Content Marketing Awards - Judge

• Sep 2021 - Dec 2022

Acting as the International Content Marketing Awards Judge delivered by The Content Marketing Association. Acting as the International Content Marketing Awards Judge delivered by The Content Marketing Association.

Marketing Manager

• Mar 2021 - Dec 2022

- As part of the senior leadership team at CopyHouse, I'm responsible for working with senior leaders, the Managing Director and our board on CopyHouse's vision, goals, culture, and reviewing company performance as well as the Marketing Department's performance. - As a Marketing Manager, it's my responsibility to set and review the marketing strategy for CopyHouse whilst ensuring the marketing team has the support they need to exceed our goals and expectations. - To ensure campaigns run smoothly, an organised and collaborative approach is vital. I work closely with the marketing team, partners and other agencies to deliver demanding projects by the deadlines set while regularly monitoring the set KPI's when launched to ensure the campaign's success. - During my day to day, I review our content strategy, organise webinars and in-person events for our audience and amazing clients. I was responsible for launching our first monthly webinar series CopyHouse TechTalks, which now has a regular following of over 100 attendees at each event. As well as hosting an in-person client and partner event that was deemed as a huge success. - To showcase our expertise in content marketing, I'm responsible for supporting our MD in growing her personal brand by securing speaking and collaborative opportunities for her. As well as applying for industry awards on behalf of CopyHouse. In 2022 and 2021, CopyHouse had been recognised not only for the first time by an awarding body but has won numerous industry awards, including the highly-commended status by influential publication, The Drum. Show less

Community and Events Coordinator

• Apr 2019 - Mar 2021

• Designing and supervising the event enquiry and booking process for ONE CodeBase and ONE Tech Hub events. • Ensuring the organisation and launch of ONE CodeBase events, such as the ONE CodeBase Morning Grind. • Supporting the organisation and set-up of external events such as TechFest and ProductTank Aberdeen. • Creating regular business reports showcasing the value and profitability of the events programme. • Assisting with the graphic design and social media marketing for ONE CodeBase, ONE Tech Hub, and their events programme. • Building long-lasting customer relationships with the ONE CodeBase and ONE Tech Hub brand by engaging in business development opportunities and supporting the everyday reception duties. Show less

Elite Sony Brand Ambassador

• Nov 2017 - Apr 2019

Responsibilities include: • Managing a team by giving consistent product and sales training in the mobile industry so that demanding sales targets are met. • Tailoring product sales pitches towards a diverse client base to boost product knowledge and sales. • Conducting consistent market research satisfying the needs of the marketplace, ensuring Sony’s diverse range of products continues to meet consumer demand, whilst identifying future opportunities for growth. • Supporting the Regional Area Sales Managers with consistent communications, timely task completion and field training. • Expanding training content through creative delivery to improve in-store brand representation. Show less

Leading Sales Consultant and Key Holder

• Nov 2016 - Apr 2019

Responsibilities include: • Having extensive product knowledge on a diverse range of brands, products and services, whilst having the ability to tailor these to the customer’s needs. • Demonstrating managerial skills by exceeding personal duties, through conference call participation, leading in in-store training sessions, and tracking year-on-year profitability reports to enhance store performance. • Engaging in marketing activities by enhancing store visibility with creative ideas and communications. • Ability to work efficiently in a fast-paced sales environment whilst exceeding personal and store sales targets. • Motivating the team in exceeding their in-store performance through active communications and recognition programmes. Show less

Sales Assistant

• Jul 2015 - Nov 2016

Team Member

• Apr 2014 - Jul 2015