Key Account Marketing Manager

• Dec 2021 - Present

Marketing Manager

• Jul 2020 - Dec 2021

• Managing the Digital Marketing department and establishing internal and external performance processes to improve and optimize Ecommerce budgets across all advertising platforms, including SEM, SEO, Affiliate, Influencers, YouTube, Email, SMS, Remarketing, and Programmatic, on both the website and mobile apps.• Lead the strategy for all online marketing channels, including SEM, SEO, Facebook, Twitter, Instagram, Snapchat, Display/Programmatic, and Re-targeting, and manage their implementation.• Using cutting-edge attribution and optimization technology to generate sales and traffic to both the website and mobile apps, as well as in-store footfall for clients.• Managing and improving Google Business Locations (GMB) listings to boost brand visibility and store footfall organically through Google Maps and Search.• Create strategies for budget allocation and optimization, as well as bidding, in order to increase sales volume while lowering customer acquisition expenses.• Building and generating monthly reports and dashboards to track the performance of websites and mobile apps using data analytics tools such as Google Analytics, Google data studio, super metrics, Tableau, Apps Flyer, and Branch.• Create, manage, and build internal teams to foster a strong internal digital marketing attitude within the organization.• Manage and optimize channels to effectively and efficiently meet acquisition targets, lowering CPL, CPS, and CPC while increasing CVR and user retention.• Collaborate with the creative and product teams to test and enhance campaign creativity, copy, and audience targeting in order to maximize campaign effectiveness. Show less

Senior Marketing Specialist

• Sep 2019 - Jul 2020

Digital and Marketing Executive

• Jan 2017 - Mar 2019

• Implemented channel marketing for maximum brand exposure. • Communicating with Vendors to retain a good relationship. • Focusing on driving sales and leads through optimization of SEM, SEO, affiliates /aggregation channels, and interrogation of analytics data. • Oversaw and optimized campaign performance. • Conducted search engine marketing and search best practices training for clients and vendors. • Focused on Brand development through various channels of marketing. • Focused on Website and Digital development for deeper market penetration. • Created and monitored several campaigns for lead generation, traffic, reach, and awareness. • Designed and oversaw the creation of brochures, posters, etc. • Increased website inquiry. Show less