Experience

ReStart - Interoperable Digital Care

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Project Manager

  • Nov 2020 - Present

• Marketing Manager

  • Aug 2019 - Nov 2020



Riverford Organic Farmers

• United Kingdom
• Food and Beverage Manufacturing
• 200 - 300 Employee

• Loyalty & Insight Manager

  • Jun 2017 - Aug 2019

  Quickly progressed from Email Marketing Manager to Loyalty Manager and also taken on Riverford’s insight programme and website curation.Implement retention initiatives for Riverford’s customer base of 250,000 customers and work closely with the Commercial team to optimise opportunities for increasing sales and basket size.Responsible for onboarding new customers, keeping active ones buying and reactivating lapsed customers by working closely with Customer Services and Outbound calling teams to set effective strategies for testing, learning and optimising.Managed the successful implementation of GDPR including interpreting ICO guidance to write the privacy policy and communicate with customers.Work with IT to seamlessly migrate Riverford’s payment gateway with minimal impact to customers. Provide improved and actionable retention analysis and consumer insight to enable the the board to make effective strategic decisions.Currently line manage a team of three with mentoring across the wider marketing team.



Software Solved

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Senior Marketing Executive

  • Feb 2014 - Jun 2017

  • Working directly under the MD to meet company objectives through a targeted and creative marketing strategy. • Responsible for developing and maintaining all customer communications, social media, PR, the corporate website (using the Umbraco CMS), customer events and lead generation.• Collaborating closely with external agencies and the sales team to develop engaging content including white papers, videos, direct mail and optimising PPC and SEO.• Organising proprietary events as well as exhibiting at industry conferences including all production of creative and copywriting.• Producing management reporting stats and conducting customer and employee satisfaction surveys.• Keeping up to date with developments and trends in the software industry.



Eclipse Internet

• Senior Marketing Executive

  • May 2012 - Feb 2014

  Responsible for all B2B Marketing activity to deliver new and existing customer sales leads into the Direct Business including digital advertising, white paper creation, webinars, email campaigns, DM and events. Deciphering technical information and propositions into key messaging, web copy and customer collateral for products ranging from broadband, leased lines and wide area networks to cloud and hosted services.Organising new product launches including website creation, internal comms and external advertising. Working creatively with the design team to produce interesting and engaging content.Manage budgets and regularly use Salesforce to produce reports, analyse data and assess ROI.



Bray Leino

• Planner

  • Feb 2011 - May 2012

  Responsible for brand planning for the client, Diomed, which includes brands such as Freederm, Ibuleve, Bazuka, Adios and Otex. Writing inspiring creative briefs, briefing and liaisng with market research agencies to develop proposals for ad tracking, consumer and category insights. Evaluating creative and copywriting across all communication channels including POS, digital and TV. Responsible for brand planning for the client, Diomed, which includes brands such as Freederm, Ibuleve, Bazuka, Adios and Otex. Writing inspiring creative briefs, briefing and liaisng with market research agencies to develop proposals for ad tracking, consumer and category insights. Evaluating creative and copywriting across all communication channels including POS, digital and TV.



MediaCom

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Media Planner

  • Jul 2010 - Feb 2011

  Experience of the COI (Government Procurement). Ensuring media strategies were being interpreted correctly and consistently across all media channels. However given the unprecedented extent of Coalition budget cuts, I was seconded to Mediacom where I was responsible for the media planning on Volkswagen Cars (half the portfolio), managing the communication strategy, implementation and account management across the large car sector. Experience of the COI (Government Procurement). Ensuring media strategies were being interpreted correctly and consistently across all media channels. However given the unprecedented extent of Coalition budget cuts, I was seconded to Mediacom where I was responsible for the media planning on Volkswagen Cars (half the portfolio), managing the communication strategy, implementation and account management across the large car sector.



OMD UK

• United Kingdom
• Advertising Services
• 300 - 400 Employee

• Media Planner

  • Nov 2007 - Jun 2010

  Part of the successful team managing and maintaining the media investment for McDonald’s UK.Developed close working relationships with ATL, BTL, PR and Digital agencies to create integrated comms strategies for every brief; as well as working with the McDonald’s internal strategy and insight team in order to ensure recommendations were grounded in logical thinking and client business objectives.Responsible for Dynamic Logic digital research studies in order to ensure the results were usable and relevant for all parties. During my time on McDonald’s, I helped educate and develop client knowledge as well as mentoring and inspiring junior members of the planning team.



Zenith

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Media Planner

  • Apr 2003 - Nov 2007

  Responsible for managing the strategic media planning for the Twinings’ portfolio of brands encompassing all teas, hot chocolate, Options and Ovaltine. I also worked across the wider ABF brands such as Kingsmill.During my time, I worked with Twinings’ below the line and creative agencies on the successful launch of Luxury Hot Chocolate and Coffee brands. This involved incorporating sampling as well as ATL media.I also played a key role in making the clients comfortable with digital advertising by illustrating the extension of the Options brand online. Additonal client experience included O2 and Kraft Foods (Kenco, Carte Noire, Dairylea).



Accenture

• Ireland
• Business Consulting and Services
• 700 & Above Employee

• Analyst

  • Jun 2001 - Oct 2002

  Joined as a graduate on the demanding Consultancy scheme. I supported the consulting and implementational teams in project management roles which involved adhering to strict budgets and contractual instructions. Joined as a graduate on the demanding Consultancy scheme. I supported the consulting and implementational teams in project management roles which involved adhering to strict budgets and contractual instructions.