Experience

Female Entrepreneur Association (FEA)

• Technology, Information and Internet
• 1 - 100 Employee

• Membership Tech Consultant

  • Feb 2023 - Present

  Founded by entrepreneur and international bestselling author, Carrie Green, the Female Entrepreneur Association is a membership for ambitious women looking to build wildly successful businesses turning their ideas & dreams into reality. Job Role: • Nurturing female entrepreneurs in the Members Club and FEA Create facebook groups to increase member retention • Onboarding video calls with new members • Online tech support for members using FEA Create platform • Helping members build funnels and websites • Creating automations to run FEA and help members run their own businesses on autopilot • Creation of video help guides • Mentoring members through business and mindset obstacles • Using tech to enable members to build and run their own memberships • Creation of pipelines to manage opportunities • Testing and optimising web and app user journeys and experience (UX/UI) • Collaborating on new product designs • Increasing productivity through automations and systems simplification • Collaborating with developers to bug fix and build new features • Collaborating with all departments within Team FEA Show less



KindShop.co.uk

• Chief Technical Officer / Marketplace Founder

  • May 2020 - Present

  The UK’s Kind Shop. Positivity, kindness and mental health gifts to lift each other up, helping to create a kinder more empathic world. Job Role: • Website optimisation • Customising plugin & theme templates • Wordpress and cPanel maintenance • Technical Requirements gathering (agile) • Product roadmapping • Backlog prioritisation • Optimising user journeys and experience (UX/UI) • Wireframing / prototyping • User acceptable tests • User stories • Usability testing • A/B testing • Design methodologies • Sprint retrospectives • Systems simplification • Competitor analysis • Data driven analysis • SEO (Search Engine Optimisation) • Social media strategy • Increasing brand awareness and follower engagement • Creating captivating social media content • Nurturing an engaged community of followers • Press & media coverage • Recruiting & mentoring kind entrepreneurs • Creation of training videos Main Achievements: • Designed and developed marketplace website single handedly • Press coverage in major newspapers & magazines Show less



Conscious Crafties

• United Kingdom
• Retail Art Supplies

• Snr Agile Business Analyst / Marketplace Founder

  • Jun 2015 - May 2020

  Online marketplace, membership and support community for talented entrepreneurs living with disabilities. Conscious Crafties is here to change the way the world perceives disability and to give those living with struggles a purposeful life by creating their own businesses via their online shops. Key Responsibilities: • Building Wordpress e-commerce marketplace and membership website • UX/UI designer for all front end web enhancements • Competitor analysis • Facilitating remote user testing workshops • Creating wireframes, prototypes and functional specifications • Optimising user journeys and user experience using data driven analysis • Performing A/B testing • Communicating ideas remotely via live workshops to technical and none technical teams • Ensuring all user acceptance stories are testable and meet expectations • Ensure defects or usability issues are fixed promptly • Managing backlog, feasibility and estimating requirements • Evaluating and testing new website themes and plugins • Search engine optimisation • Creating all website content including editing images and videos • Managing and growing a 30K following on Social Media • Building a community via Facebook groups, giving mentoring to disabled entrepreneurs • Creating a members business hub with e-learning video training, forum and chat room • Growing mailing lists and engaging with subscribers via newsletters • Obtaining press and media coverage • Recruiting new sellers & customers Main Achievements: • Designed, developed and launched new marketplace website single handily within 1 month • Over 500 worldwide sellers with over 13,000 products • Over 30,000 followers across social media platforms • Press coverage in major magazines • Created a life line supportive community • Helped talented people regain their life's purpose • Played a part in showing the world disabled people are more than their challenges Show less



The Very Group

• China
• International Trade and Development
• 1 - 100 Employee

• Senior E-Commerce Front End UI/UX Business Analyst

  • Jun 2010 - Jul 2016

  The UK’s leading online and home shopping retailer with annual sales of £1.93bn and 1.3 million website visits every day. Job Role: • All front end web and app enhancements across all brands/channels (home, fashion, beauty, finance) • Facilitate user story ideas workshops with stakeholders, usability, design, architects and developers • Performing usability testing in usability lab • Writing user stories to the level of granularity required by the team • Creating wireframes and prototypes • Defining acceptance criteria to ensure all user stories are testable and meet expectations • Working closely with stakeholders and third parties to get stories in a ready state • Communicate business requirements at sprint planning to allow for estimating • Work with development team to offer technical solutions to stakeholders • Clarify any ambiguity until it is understood by the team • Assist testing team in preparing test scripts • Ensure all defects are fixed promptly • Remove business related impediments • Work with the product owner to review and reprioritise the backlog • Attend sprint reviews to demo completed user stories to stakeholders and gain acceptance sign off • Hold retrospectives to continually improve the Agile process • Key driver throughout project life cycle from ideas generation to delivery • Mentor to junior business analyst Main Achievements: • Key driver in the implementation of Agile from traditional waterfall methodology • Design and launch of Very.com mobile app • Redesign and document entire front end web enhancements for the smooth integration to ATG platform • Designed and successfully implemented new tracking system to give greater visibility of photographic samples, training 200 end users • People Forum representative implementing change to create a better working environment Show less



Share and Compare

• Technology, Information and Internet
• 1 - 100 Employee

• Co-Founder, Senior Business Analyst & UI/UX Designer

  • Jan 2007 - May 2010

  Niche comparison websites. Started as an experiment to create a business using only free open source software, developed into a valuable website with a captive community. The platform gives experts in different businesses/lifestyles the opportunity to set up their own comparison website with no technical knowledge. Job Role: • Creation of ideas based on user behaviour and feedback • Prioritisation of scope ensuring acceptance criteria’s are defined • Translating solutions into wireframes, user stories and prototypes • Providing functional specifications • User interface design • Managing technical and design team to ensure a shared understanding of business requirements • Running daily SCRUM meetings to remove obstacles and keep projects of track • Customer and internal user acceptance testing before and after development • Post implementation reviews/retrospectives • Monitoring website usage (via Google Analytics, ChartBeat) and implementing improvements • Research of new business concepts • On and offsite SEO • Social networking • HTML newsletters and campaign management (MailChimp) • Lead distribution • CMS Administrator • Business strategy and technical innovations (attending various web conferences in America) Main Achievements: • Launch of first Share and Compare website within 3 months • Monetising the site through leads, click throughs and sponsored ads • Providing off-site revenue streams (seminars) • Using Open Source software to test the capability of developing a website with a limited budget • Turning over a significant profit within first 10 months Show less



Moneysupermarket.com

• United Kingdom
• 1 - 100 Employee

• Lead Business Analyst

  • 2006 - 2007

  Price comparison website (Money, Insurance, Travel, Motoring, Mobile Phones, Shopping, Broadband, Utilities). Main Achievements: • Launch of leads bidding website within first 6 months of employment (tripling existing customer base) • Successfully ported site to .Net • Redesign of Mortgage channel Job Role: • Facilitating requirements gathering workshops with stakeholders • Feasibility studies • Gap analysis • Working with IT to develop technical solutions • Selling proposed solutions to stakeholders • Translating requirements into wireframes, prototypes, user stories and functional specs (Agile methodology) • User interface design • Defining acceptance tests for systems • Communicating and escalating risks and issues • Test case authorisation • Customer and internal UAT • Post implementation reviews • Monitoring website usage (via Speedtrap) and implementing improvements • Research of competitors and new business concepts • Key driver in the implementation of Agile methodology • Managing a team of Business Analysts Show less



Barbour ABI

• United Kingdom
• Construction
• 100 - 200 Employee

• Business Analyst

  • 2002 - 2006

  New media leads management company. Main Achievements: • Reduced administration of telemarketing department, increasing revenue by 150% • Eliminated ‘bottleneck’ and reduced labour of order processing by 50% eliminating backlog of orders • Established and managed process and cost teams resulting in cost saving ideas totalling £300,000 • Project managed new Credit Control software with external consultants resulting in 80% reduction of aged and bad debt within first 3 months of implementation • Implemented new online leads management tools significantly improving customer experience Awards: • Best Non-Revenue Performer • Managers Choice Job Role: • Business needs analysis to develop better ways of working throughout the company • Functional specifications, project definitions and terms of reference • Business process charts (before and after) • Requirements identification, proof of concept and evaluating projects against return on investment (ROI) • Liaison between technical staff, management and end users throughout the project life cycle • Control of costs, labour and materials • Preparing Test cases • User acceptance testing (UAT) • User training of individuals and large groups • Project management of large scale outsourced IT projects (UK and India) • Development of leads management website • Project Management and implementation of business objects (intelligence tool) Show less



Spi Play Europe

• United Kingdom
• Retail

• Quality Systems and Training Team Leader

  • 2000 - 2002

  Main Achievements: • Set up customer support groups improving quality and internal communication • Implemented project life cycle system • Implemented new administration systems reducing the workload by 50% • Secured £10,000 worth of government funded training • Up skilled the workforce and introduced multi-tasking through job rotation • Implemented an appraisal system having a dramatic effect on motivation levels • Produced and launched new online catalogue opening up the international market Awards: • Most organised employee Job Role: • Responsible for the implementation and continual improvement of procedures • Quality Assurance improvement (manufacturing and customer service) • Identification of training needs, performing in-house training and networking with training providers • Management of Sales Support staff Show less



Toyota Motor Manufacturing UK

• United Kingdom
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Quality Assurance Administrator

  • 1994 - 2000

  Main Achievements: • Significantly involved in obtaining and maintaining ISO9002 • Project managed £250,000 worth of cost savings on engine production • Implemented a computerised monthly quality report, reducing reporting time from 5 days to 1 day Awards: • Kaizen Award (continual improvement) • Eagle Eye Auditor (finding quality problems before going into production) Job Role: • Responsible for all quality documentation and systems • Continual improvement of company procedures • Parts quality inspection • Performing regular audits in file management, parts inspection and inventory • Responsible for promoting and progressing company-wide cost saving ideas • Co-ordination of budgets and monthly quality data Show less