Global Marketing Manager

• Dec 2022 - Present

Marketing Communications Manager

• Mar 2013 - Jan 2023

Manage all inbound and outbound marketing communications for Pickering Interfaces.

Marketing Communications Manager

• Oct 2008 - Mar 2013

Responsibilities include: • Develop and execute demand generation marketing strategies for existing and new products and services through creative use of social media, e-newsletters, direct mail, email, webinars, web site, blog, public relations, and events • Create all company collateral and graphics • Coordinate and manage all tradeshows, webinars and seminars • Coordinate customer golf tournament and company annual meeting • Serve as liaison with advertising media… Show more Responsibilities include: • Develop and execute demand generation marketing strategies for existing and new products and services through creative use of social media, e-newsletters, direct mail, email, webinars, web site, blog, public relations, and events • Create all company collateral and graphics • Coordinate and manage all tradeshows, webinars and seminars • Coordinate customer golf tournament and company annual meeting • Serve as liaison with advertising media representatives • Assist with proposal generation Show less Responsibilities include: • Develop and execute demand generation marketing strategies for existing and new products and services through creative use of social media, e-newsletters, direct mail, email, webinars, web site, blog, public relations, and events • Create all company collateral and graphics • Coordinate and manage all tradeshows, webinars and seminars • Coordinate customer golf tournament and company annual meeting • Serve as liaison with advertising media… Show more Responsibilities include: • Develop and execute demand generation marketing strategies for existing and new products and services through creative use of social media, e-newsletters, direct mail, email, webinars, web site, blog, public relations, and events • Create all company collateral and graphics • Coordinate and manage all tradeshows, webinars and seminars • Coordinate customer golf tournament and company annual meeting • Serve as liaison with advertising media representatives • Assist with proposal generation Show less

Marketing Communications

• Sep 2006 - Oct 2008

• Lead for all web, collateral development, and company communications • Develop and execute marketing strategies for existing and new products through creative use of direct mail, email, email newsletters, sales collateral, Web content, public relations, and events • Develop and manage lead generation activities and database using CRM system (SalesForce.com) • Tradeshow management • Lead for company users group and annual users group conference • Serve as liaison with… Show more • Lead for all web, collateral development, and company communications • Develop and execute marketing strategies for existing and new products through creative use of direct mail, email, email newsletters, sales collateral, Web content, public relations, and events • Develop and manage lead generation activities and database using CRM system (SalesForce.com) • Tradeshow management • Lead for company users group and annual users group conference • Serve as liaison with advertising media representatives Show less • Lead for all web, collateral development, and company communications • Develop and execute marketing strategies for existing and new products through creative use of direct mail, email, email newsletters, sales collateral, Web content, public relations, and events • Develop and manage lead generation activities and database using CRM system (SalesForce.com) • Tradeshow management • Lead for company users group and annual users group conference • Serve as liaison with… Show more • Lead for all web, collateral development, and company communications • Develop and execute marketing strategies for existing and new products through creative use of direct mail, email, email newsletters, sales collateral, Web content, public relations, and events • Develop and manage lead generation activities and database using CRM system (SalesForce.com) • Tradeshow management • Lead for company users group and annual users group conference • Serve as liaison with advertising media representatives Show less

Marketing Communications Mgr.

• Oct 2004 - Sep 2006

Responsibilities include: · Lead for all web, collateral development, and company communications for both North America and China · Develop marketing strategies and produce project plans for new and existing products/services. · Manage corporate communications budget of $500,000.00 · Execute the strategy/ plan through creative use of direct mail, email, eNewsletters, sales collateral, Web content, and public relations - Tradeshow/seminar coordination and management… Show more Responsibilities include: · Lead for all web, collateral development, and company communications for both North America and China · Develop marketing strategies and produce project plans for new and existing products/services. · Manage corporate communications budget of $500,000.00 · Execute the strategy/ plan through creative use of direct mail, email, eNewsletters, sales collateral, Web content, and public relations - Tradeshow/seminar coordination and management, including design reviews, on-site logistics support and staffing · Select and manage vendors such as PR agency and creative services agency · Paid search campaign management · Manage lead generation activities and database · Serves as liaison with advertising media representatives including advertising plan and placement · Liaison with both parent company and European sister companies marketing departments · Project manager for new CRM system (SalesForce.com) Show less Responsibilities include: · Lead for all web, collateral development, and company communications for both North America and China · Develop marketing strategies and produce project plans for new and existing products/services. · Manage corporate communications budget of $500,000.00 · Execute the strategy/ plan through creative use of direct mail, email, eNewsletters, sales collateral, Web content, and public relations - Tradeshow/seminar coordination and management… Show more Responsibilities include: · Lead for all web, collateral development, and company communications for both North America and China · Develop marketing strategies and produce project plans for new and existing products/services. · Manage corporate communications budget of $500,000.00 · Execute the strategy/ plan through creative use of direct mail, email, eNewsletters, sales collateral, Web content, and public relations - Tradeshow/seminar coordination and management, including design reviews, on-site logistics support and staffing · Select and manage vendors such as PR agency and creative services agency · Paid search campaign management · Manage lead generation activities and database · Serves as liaison with advertising media representatives including advertising plan and placement · Liaison with both parent company and European sister companies marketing departments · Project manager for new CRM system (SalesForce.com) Show less

Marketing Communications Specialist

• Mar 1997 - Oct 2004

Responsibilities included: · Tradeshow management, including design reviews, on-site logistics support and staffing · Creation of sales collateral, including product data sheets and product brochures · Creation of digital graphics for product, service and training collateral and tradeshow graphics · Layout and production of monthly employee and customer newsletters · Creation and management of direct mail campaigns including both hard copy and email blast campaigns · User… Show more Responsibilities included: · Tradeshow management, including design reviews, on-site logistics support and staffing · Creation of sales collateral, including product data sheets and product brochures · Creation of digital graphics for product, service and training collateral and tradeshow graphics · Layout and production of monthly employee and customer newsletters · Creation and management of direct mail campaigns including both hard copy and email blast campaigns · User Group meeting planning and coordination · Print management activities including pricing, scheduling, proof, and shipment coordination between printer and fulfillment house · Set-up and management of product photo shoots · Coordinate with external fulfillment house: inventory, literature requests, email and hard copy mailings · Provide backup for posting of information to internal and external web pages Show less Responsibilities included: · Tradeshow management, including design reviews, on-site logistics support and staffing · Creation of sales collateral, including product data sheets and product brochures · Creation of digital graphics for product, service and training collateral and tradeshow graphics · Layout and production of monthly employee and customer newsletters · Creation and management of direct mail campaigns including both hard copy and email blast campaigns · User… Show more Responsibilities included: · Tradeshow management, including design reviews, on-site logistics support and staffing · Creation of sales collateral, including product data sheets and product brochures · Creation of digital graphics for product, service and training collateral and tradeshow graphics · Layout and production of monthly employee and customer newsletters · Creation and management of direct mail campaigns including both hard copy and email blast campaigns · User Group meeting planning and coordination · Print management activities including pricing, scheduling, proof, and shipment coordination between printer and fulfillment house · Set-up and management of product photo shoots · Coordinate with external fulfillment house: inventory, literature requests, email and hard copy mailings · Provide backup for posting of information to internal and external web pages Show less

Marketing Communications Specialist

• 1997 - 2003

Project Manager

• 1992 - 1997

Managed energy conservation programs for various utilities in Massachusetts • Worked directly with local utility’s project administrative staff covering all aspects of their energy conservation program • Updated and enhanced the customer tracking system • Trained clerical staff in customer service and data entry responsibilities • Coordinated lead intake and data management for participating customers • Acted as a coordinator and liaison between other vendors involved in program… Show more Managed energy conservation programs for various utilities in Massachusetts • Worked directly with local utility’s project administrative staff covering all aspects of their energy conservation program • Updated and enhanced the customer tracking system • Trained clerical staff in customer service and data entry responsibilities • Coordinated lead intake and data management for participating customers • Acted as a coordinator and liaison between other vendors involved in program and the utility • Produced queries and reports as requested by utility using FoxPro • Supervised a crew of 4 to 6 staff members Show less Managed energy conservation programs for various utilities in Massachusetts • Worked directly with local utility’s project administrative staff covering all aspects of their energy conservation program • Updated and enhanced the customer tracking system • Trained clerical staff in customer service and data entry responsibilities • Coordinated lead intake and data management for participating customers • Acted as a coordinator and liaison between other vendors involved in program… Show more Managed energy conservation programs for various utilities in Massachusetts • Worked directly with local utility’s project administrative staff covering all aspects of their energy conservation program • Updated and enhanced the customer tracking system • Trained clerical staff in customer service and data entry responsibilities • Coordinated lead intake and data management for participating customers • Acted as a coordinator and liaison between other vendors involved in program and the utility • Produced queries and reports as requested by utility using FoxPro • Supervised a crew of 4 to 6 staff members Show less