Data Insights Analyst

• Aug 2019 - Present

Online Marketer

• Oct 2017 - Oct 2018

Petplan insures pets -and only pets- for over 40 years and has companies based in the United Kingdom, the Netherlands, France, Australia, New Zealand and North America. In 2006, Petplan Nederland has been established in cooperation with the national vets’ cooperative movement AUV. Therefore, our strength is our medical knowledge and our love for pets. Responsibilities: - Create and implement an online marketing strategy - Responsible for improving online traffic (Paid Search, Affiliate, SEO, and Display campaigns) - Measuring and analyzing data to improve the online B2C site conversion - Create personas, provide customer insights and improve customer journey - Reporting learnings and results periodically Show less

UX & Consumer Behavior Specialist

• Nov 2016 - Jun 2017

Glitteray is the pioneer in the online jewellery business in Sri Lanka. Founder & CEO Rayhana Iyne launched www.glitteray.com in 2013 and became second runner up of 2013's Venture Engine Competition for young businessmen and women. Glitteray's core value is to bring designers and artisans together and create jewellery that stand out for its heritage, craftsmanship and designs. All manufacturing takes place in-house. Each piece is handmade, therefore unique and created with great attention to detail. Because of low overheads, Glitteray can provide attractive prices for her customers. The CEO brought me in her company as a UX & Consumer Behavior Specialist to find opportunities for her company to grow online. By analyzing the data and by conducting surveys, I am providing insights in her customers needs and struggles. To improve customer experience, we start by improving the usability and findability of her website. Next is to create a communication strategy for her touch points with her customers and to streamline and/or personalize her marketing activities across various channels. Continuous data gathering is set up to build up and treasure (online) data, and to enable monitoring the online performances. Glitteray will be able to have a data-driven (digital) marketing strategy and could listen more easily to the voice of her customer. Show less

Head of Neuro Retail Department

• Aug 2015 - Aug 2016

Abu Issa Holding (AIH) is one of Qatar’s most successful, diversified and progressive businesses. It controls and operates market-leading companies across Qatar in various sectors, including retail.One of AIH successful concept is Mosafer International, founded in 2010. Mosafer International is a travel department store which offers a one stop shop of modern lifestyle travel solutions & accessories and it takes pride to have over 20 stores throughout the Middle East today. With a flagship in Manhattan -New York City-, several store openings in Turkey and also present online with a webstore, Mosafer is expanding globally. As head of Neuro Retail Department, I was overseeing a team of graphic designers, marketer, e-commerce executives and working closely with several agencies to enhance, and enrich the position and (re-)branding of the company. A big challenge was to find an effective way to communicate in the various regions that Mosafer was present, also due to the company’s rebranding. Besides brand management and corporate identity, I was responsible for the company’s online sales and presence. This included the setup, launching, promoting and continuously improving the usability and cost efficiency (of for example shipping companies) of our website and expanding the website to the US.With budgeting and yearly and monthly targets, we were planning, executing, monitoring and measuring the campaigns in order to reach the goals. We were creating online and offline campaigns to communicate effectively with customers throughout the various stages of the purchasing process. For our own products, the team was creating product- and packaging designs. By collecting customer’s data through surveys and/or forms, we were learning and improving our customer’s experience. Show less

Manager Consumer Behavior

• Aug 2014 - Aug 2015

Abu Issa Holding (AIH) is one of Qatar’s most successful, diversified and progressive businesses. It controls and operates market-leading companies across Qatar in various sectors, including retail.One of AIH successful concept is Mosafer International, founded in 2010. Mosafer International is a travel department store which offers a one stop shop of modern lifestyle travel solutions & accessories and it takes pride to have 16 stores throughout the Middle East today.My responsibilities:My main project was to create a customer data-rich environment for Mosafer International, so the team would be able to make data-driven decisions in order to improve customer experience.I collected insights about their customers and based on this information, I created key persona’s that represent their target audience. To give Mosafer International insights in the current customer experience, I mapped the customer journey and built a structure to continuously collect customer insights. The story is now told from the customers’ perspective, but also emphasizes the important intersections between customer expectations and business requirements.They can now start in both current state review and future state visioning to examine the present, highlight pain points and uncover the most significant opportunities for building a better experience for customers.Besides the main project, I dedicated my time to support Mosafer International in creating a webshop. My responsibilities were to finalize the online business plan, create an online marketing plan, and advice in a user-friendly navigation and page lay-out wireframes. And last but not least, supporting Mosafer International in creating and executing a multi-channel marketing strategy, so the company has presence on more channels/platforms to market the products and brands. When the basis is set, next step will be creating a cross-channel approach. Show less

Online Usability Marketer

• May 2012 - Apr 2014

As an online usability marketer, I’m responsible for improving the usability of our devices and customers online experience. Main goal is to gather insights and useful data and take it into action to optimize the online conversion, and meet the commercial targets of Vliegtickets. Vliegtickets.nl is one of the biggest online travel companies in the Netherlands in providing airline tickets. We provide a wide selection of flights and fares (IATA, lowcost and charters) to worldwide destinations. All flights can be searched and booked directly online. Vliegtickets.nl is part of the travel holding OTRAVO, which manages travel-focused websites operating under the brand names WTC (World Ticket Center) and Vliegtarieven. OTRAVO operates in the Benelux. Key responsibilities: • (Web) Data analyses – analysis and bringing actionable insight to the table, identifying bottlenecks and optimize conversion rate. • Landing pages & funnel optimization - main focus on gathering and implementing visitor's feedback, improve user experience (UX) . • Usability - carrying out A/B testing and MVT with Optimizely, feedback tool, clickheat maps (Clicktale). • Market research - Convert market propositions into online solutions. • Customer experience - apply persuasive techniques in online dialogue and improving the customer journey through our online touchpoints. Tools I use to accomplish my tasks: Google Analytics, Internal database, Optimizely, Iperceptions, ClickTale, Excel (and other Microsoft Office Package). Show less

Web Analyst

• Sep 2011 - Apr 2012

I worked as a Web Analyst in the e-commerce team of Scotch & Soda. The site has more than 10k of traffic per day. My main task were to monitor and optimize the conversion of traffic to sales on the sites. My main responsibilities: - determining KPI's based on online goals and translating this into reports and dashboards; - providing standard reports to online marketing, e-commerce manager & retail department; - analysing online marketing activities & giving advise to optimize online activities; - executing A/B tests and multivariate tests; - managing SEO and SEA of the website; - improving e-mail marketing; Tools I used to accomplish my tasks: Google Analitycs, Google Webmaster Tools, Google Website Optimizer, Google Adwords, Excel (and other Microsoft Office Package), Excellent Analytics, Blinker (e-mail marketing solution). Show less

Traffic- and marketing manager internet

• Nov 2010 - Aug 2011

Bohil Media bv was taken over by Telegraaf Media Group in 2003; it now operates under the name Mediahuis bv.As a Traffic & Marketing manager, I was responsible for the operational procesflow of all internet activities in the company and I provided the company with insights of web trends & I gave advise about optimizing the usability and SEA of the websites. My key responsibilities:- keeping all online projects moving smoothly through the organisation;- monitoring the traffic on the websites with web analytic tools, such as Google Analytics, SiteCatalyst and Webstats;- providing dashboards, reports & advises to the marketing manager, internet manger & director;- testing web applications and new website designs on usability (expert review, qualitative & quantitative analysis);- monitoring & optimizing SEA for the websites;- managing (new) projects concerning internet, such as new features, solving problems/bugs;- using Survey Monkey (online survey software) to create online surveys;Tools I used to accomplish my tasks:Google Analytics, SiteCatalyst, WebStats, Google Adwords, Google DFP, Quark, Photoshop, Excel. Show less

Advertisement Coördinator

• Mar 2009 - Oct 2010

Bohil Media is publisher of a magazine containing boat advertisements and campers&caravans advertisements, and it is web administrator of several websites including the largest (international) search engine of new and used boats and campers&caravans.My main job is desktoppublishing, maintaining everything that involves private advertising. The studio department works closely with the sales department and the ICT department to, among other things, pursue the most user friendly advertising environment for advertisers. I'm involved in several projects: optimizing the websites, testing usability of web products that are developed by colleagues, webstatistics, monitoring incoming private advertisements, link building. Show less

Research Consultant

• May 2008 - Dec 2008

Specialist in Eye Tracking research: consulting in optimizing commercial compaigns (print/billboard/tv), in attention value and communication, testing usability of websites, webapplications. I also maintained contact with the clients, wrote propositions/research proposals, optimized eye-tracking research, and supported the business developer in eye-tracking aquisition. Specialist in Eye Tracking research: consulting in optimizing commercial compaigns (print/billboard/tv), in attention value and communication, testing usability of websites, webapplications. I also maintained contact with the clients, wrote propositions/research proposals, optimized eye-tracking research, and supported the business developer in eye-tracking aquisition.