Experience

Asia Airfreight Terminal Co. Ltd.

• Hong Kong
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Senior Manager - Sales & Marketing

  • Apr 2023 - Present



Cathay Pacific Services Limited

• Hong Kong
• Transportation, Logistics and Storage
• 1 - 100 Employee

• Assistant Communication Manager

  • Sep 2018 - Mar 2023

  This role is on shared services basis, providing support to Cathay Pacific Airways subsidiaries namely Cathay Pacific Services Limited, Hong Kong Airport Services Ltd and Vogue Laundry Services Ltd, in the business scope of air cargo terminal, ground handling (passenger & ramp services) and laundry services. Responsible for communications to deliver brand promise. This role is on shared services basis, providing support to Cathay Pacific Airways subsidiaries namely Cathay Pacific Services Limited, Hong Kong Airport Services Ltd and Vogue Laundry Services Ltd, in the business scope of air cargo terminal, ground handling (passenger & ramp services) and laundry services. Responsible for communications to deliver brand promise.



William International (Hong Kong) Co Ltd

• Hong Kong

• Manager - Business Development & Marketing

  • Nov 2015 - Sep 2018

  Formulate, implement and monitor the marketing policy to support company’s long term branding objectives. Increase company profitability of different business units. Duties and achievements included: • Report to Director to supervise the Marketing Department. • Formulate, develop and implement marketing policies and procedures. Set up the Corporate Identity Manual for governing the usage of the corporate identity includes typefaces, color and configuration, also to ensure there is consistency across all communication media. • Explore business opportunities, evaluate financial returns and prepare proposals, tender submissions. • Perform contract negotiation, renewal and communication with current and potential customers. • Key account management • Customer retention. • Work closely with operation team to fulfill customer requirements and resolve operational, contractual and commercial issues. • Revamp corporate brochure and website to promote brand awareness. • Perform other duties as assigned by the Director. Show less



Asia Airfreight Terminal Co. Ltd.

• Hong Kong
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Marketing Manager

  • Jun 2005 - Feb 2015

  Increase the company’s market share and profitability of cargo handling services, entrench the company’s service in the customers’ business and formulate public relations program to improve the image of the company. Duties included: • Key account management. Manage 20 international airline accounts with emphasis in the Asia Pacific and American regions. • Conduct market research, develop marketing strategies and lead tender submissions. • Explore business opportunities, evaluate financial returns, and guide implementation with cross functional teams to project completion. • Work with operational departments to ensure service recovery to customer’s satisfaction. • Explore and exploit all appropriate internal and external communication channels to promote corporate image. • Steer company events to maintain long-term business relationships with customers. Show less



Mingpao Magazine Ltd.

• 香港

• Marketing Executive

  • Aug 2004 - Feb 2005

  • Organize and coordinate marketing events and sales projects for City Children’s Weekly. • Formulate marketing strategies and execute the marketing plan. • Pre & Post event write-up. • Prepare marketing collaterals • Implement member retention activities. • Provide administrative support to the Marketing Director. • Organize and coordinate marketing events and sales projects for City Children’s Weekly. • Formulate marketing strategies and execute the marketing plan. • Pre & Post event write-up. • Prepare marketing collaterals • Implement member retention activities. • Provide administrative support to the Marketing Director.