Kim Jolicoeur

Director Of Operations at Happi
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Contact Information
us****@****om
(386) 825-5501
Location
Grand Rapids, Michigan, United States, US
Languages
  • Spanish Limited working proficiency

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I had the pleasure of working with Kim during my time at a major OTC Healthcare company. Kim is one of the most engaging, insightful, dedicated, and personable Sales Account Managers that I have worked with in my career. She is a great listener and advocate for my company's needs, but never forgetting the responsibilities to her own company. She is an outstanding business partner with the keen ability to have the appropriate amount of aggressiveness to drive sales growth while always focusing on the relationship and listening to our needs. Our business grew substantially during the years we worked together through her account stewardship, problem solving and solutions driven approach. Kim takes the time to know your business, her company, and the industry, to generate value for her customers and her company. Life is short and you want to do business with good, knowledgeable, professional people. Kim is all that, and I hope to be able to work with her again in the future.

Kris N.

Kim and I worked closely on the same team at Perrigo. When I transitioned to the OTC team from Infant Nutrition, Kim was my go-to person for OTC product related questions within Perrigo - whether that be category or product specific knowledge, internal cross-functional team contacts or any technical or operational type questions. Kim demonstrated that she is a natural leader and team-player and is very well liked and respected within Perrigo. She is able to bring together different teams to build bridges to achieve business results and serve the greater good One of the projects we collaborated on was our annual playbook initiative to drive new product innovation. Kim took the lead in working internally with our R&D and Regulatory leadership teams where she was able to establish our process with vetting new product innovation and craft out meaningful opportunities to share with our customers. Her ability to develop relationships across different levels (up and down) and spearhead this initiative helped change the way in which our customers viewed Perrigo as a true partner in innovation. Kim is a natural leader!

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Credentials

  • Digital Strategy
    LinkedIn
    Jan, 2021
    - Nov, 2024

Experience

    • Food and Beverage Services
    • 1 - 100 Employee
    • Director Of Operations
      • Mar 2022 - Present

    • Ireland
    • Manufacturing
    • 700 & Above Employee
    • Account Executive, DTC & startups
      • Jan 2021 - Apr 2022

      Promoted to manage sales & P&L for DTC & startup customers. Sales projecting to grow $14M vs last year due to new brand launches and base business growth.Business Development - responsible for identifying and vetting potential new customers, along with onboarding and negotiating contracts.Project Management - executes and oversees all customer-related projects; including packaging, case pack changes, site transfers, graphics updates and new product launches.Additionally, I support an internal initiative with educating, training and sharing e-commerce and omnichannel best practices with internal sales team. Trainings include key definitions, metrics & KPI's, sales tactics for omnichannel, contract negotiation best practices, etc. Show less

    • Account Executive, Contract Manufacturing
      • Mar 2019 - Jan 2021

      Promoted to drive sales and P&L for new and existing Contract Manufacturing accounts, including overseeing top key account.Account Management & Building Strategic Relationships - Developed account from transactional to strategic partner through building trusting relationships. Sales grew +150% over 3 year period.New Product Development and Innovation - Presented new product innovation concepts utilizing consumer insights, market data, regulatory guidance and internal capabilities. Captured $21M in new sales from new product development & innovation.Project Management - Led and oversaw all customer-related projects from initial project scoping to commercialization, including overseeing cost preparation and development budgets, presenting proposals and negotiating with customer accounts. Awarded Perrigo's Sales 2019 "Breaking the Competition Award" for successfully securing new business valued at $5M after several rounds of negotiations. Show less

    • Account Manager, Contract Manufacturing
      • Sep 2017 - Mar 2019

      Managed sales and P&L for for new and existing customers within Contract Manufacturing division, eventually promoted to Account Executive.Utilized market data and category and consumer insights to present white space opportunity to customer account, resulting in new product launch that delivered $2M in sales.Improved profitability $3M by executing a turnkey supply chain for a specific product line. Provided strategic direction on customer account to ‘exit’ business versus ‘grow’ business, aligning with Perrigo leadership and customer, eventually overseeing a smooth transition with minimal impact and obsolescence. Show less

    • Trade Marketing Manager
      • Apr 2015 - Sep 2017

      Led promotional planning and execution for Walgreens ($133M revenue) within OTC, Infant Nutrition and Animal Health categories. Additionally, responsible for the sales and P&L for Infant Nutrition (Baby) categories at Walgreens, $7M revenue.Promotions:Managed 10 different category promotional calendars, from planning, designing, forecasting and executing, ensuring alignment and stakeholder buy in between Perrigo and Walgreens teams. Utilized loyalty data and IRI market data to complete post-promotional analysis on in-store promotional programs, measuring and sharing promo effectiveness to both internal and external stakeholders.Developed and executed full comprehensive promotional programs to support 3 Rx to OTC switches, including creative in-store displays, in-store and online marketing materials and speed packs that enabled first to market position for Walgreens. Awarded Perrigo's 2017 "Best in Class New Product Launch" for Fluticasone. Secured majority market share at launch by developing a new display design that allowed for display presence day-one at launch, along with meticulous communication plans to ensure execution from individual Walgreens stores.Pioneered a new process for improving profitability on displays. Created and shared cost analysis template for greater sales teams to utilize for display planning.Account Management:Increased infant formula sales 20%+ through refined assortment and retail price recommendations, and in-store display.Increased brand awareness and incentivized trial with new shoppers through social media influencers, sampling, online review seeding, coupons, physician tele-detailing and direct mail.Secured 4 additional incremental OES skus (Advanced Care and Adult) resulting in $300k annual sales. Targeted new adult shoppers with Summer Hydration promotional campaign. Show less

    • Associate Category Manager
      • Nov 2013 - Apr 2015

      Managed product and category strategies for $3.8B Skin Care and Personal Wellness categories. Assisted all other OTC categories (Cough/Cold, Allergy, Nicotine Replacement Therapy (NRT), Digestive Health, Feminine Health, Pain).Presented category reviews, deep dives and consumer research presentations to top customers including, but not limited to, Meijer, Walmart, Target, CVS and Kroger.Created marketing campaigns to drive sales of Minoxidil through consumer insights and market data, ultimately driving +21% revenue growth. Led all other category and retailer initiatives such as Walmart $0.88 section, $19M opportunity and Trial and Travel section, $3M opportunity. Performed deep dive analysis including assortment and pricing strategy, impact on owned brand and projected dollar opportunity. Aligned strategy with internal stakeholders including Supply Chain, Operations and Sales team. Oversaw project through internal Stage Gate process to meet deliverables and timelines. Show less

    • Planner
      • Dec 2012 - Nov 2013

      Planned and purchased externally manufactured products from network of suppliers, including Perrigo's number one product. Responsible for they day-to-day interactions, analyzing demand, reviewing forecasts and inventory levels.

    • Sales Coordinator
      • Feb 2011 - Dec 2012

      Provided support to Retail, Contract Manufacturing and International Account Executives with new item launches, gathering required information & setting up new items within retailer systems, sales presentations, trade shows, promotional planning, product conversions, discontinuations and any other ad hoc requests. Supported OTC, Nutrition and Vitamin business units.Retail accounts: Meijer, Topco.

Education

  • Michigan State University
    Bachelor of Arts, Communication

Community

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