Experience

Anvyl
• United States
• Software Development
• 1 - 100 Employee
• Director of Product Marketing

  • Oct 2022 - Present


Okendo

• Colombia
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Director of Product Marketing

  • Sep 2021 - Aug 2022

  Built out the first ever Product Marketing function for Okendo, a Series A SaaS startup. In this role, I took the lead on designing, building and executing integrated GTM campaigns prepared in collaboration with stakeholders from across Okendo's GTM teams, in particular, Demand Generation, Sales and Partner teams, to drive awareness of and demand for new Okendo integrations, features and products. Built out the first ever Product Marketing function for Okendo, a Series A SaaS startup. In this role, I took the lead on designing, building and executing integrated GTM campaigns prepared in collaboration with stakeholders from across Okendo's GTM teams, in particular, Demand Generation, Sales and Partner teams, to drive awareness of and demand for new Okendo integrations, features and products.



Zingle, a Medallia Company

• United States
• Software Development
• 1 - 100 Employee

• Director of Product Marketing

  • Apr 2020 - Sep 2021

  Responsible for orchestrating go-to-market activities for Zingle, an intelligent two-way SMS solution across a diverse range of industries. Key areas of responsibility include product positioning, pricing, competitive intelligence and supporting sales enablement efforts across the organization. Responsible for orchestrating go-to-market activities for Zingle, an intelligent two-way SMS solution across a diverse range of industries. Key areas of responsibility include product positioning, pricing, competitive intelligence and supporting sales enablement efforts across the organization.



Lytx, Inc.

• United States
• Software Development
• 700 & Above Employee

• Senior Product Marketing Manager

  • Jun 2017 - Apr 2020

  Developed and executed global business strategies to meet performance goals and objectives for new and in-market products and solutions based on such variables as life stage, market, sales and competitive conditions, supply and demand opportunities and constraints, and internal directives. Worked with cross-functional teams to seamlessly transition new products into the existing portfolio, adjusting the product positioning and pricing to maximize revenue opportunities with new and existing customers. • Part of the core team that researched, designed, restructured and launched a reimagined SaaS product portfolio to better align with market demands and opportunities in new and emerging markets • Partnered closely with Product Management to influence the strategy of the product roadmap, lead high-profile product launches and feature releases on products from inception though end-of-life. • Crafted highly-differentiated value propositions, positioning, and messaging that served as the foundation for promotional and sales content, marketing campaigns, and partner support in a competitive marketplace. Show less



CalAmp Corp.

• United States

• Product Marketing Manager

  • Aug 2013 - Jun 2017

  Worked with a collaborative team to build and structure the marketing team to manage all product marketing, marcomm, digital marketing, and product marketing campaigns serving domestic, international, and channel programs. Evolved strategic programs to enhance demand generation to support growth and revenue opportunities. • Transformed focus from a product and device organization to a solutions-based marketing organization; oversaw go-to-market campaigns aligned with corporate objectives and visions that result in enhanced mindshare and solidified market leadership • Developed marketing strategies and executed plans as organization grew to 17 product lines; went through 4 company acquisitions; and developed business in more than 15 industries including consumer, automotive, law enforcement, transportation, supply chain management, energy and construction • Set, measured, analyzed and evolved marketing investments that demonstrated 20 percent year-over-year pipeline growth • Developed public relations strategy, structured campaigns by solution and tiered them to build outreach process for all product lines. Aligned campaigns with company vision and led PR agency selection process Show less



AUTO-GRAPHICS, INC

• United States
• Libraries
• 1 - 100 Employee

• Marketing Manager

  • Jul 2006 - Aug 2013

  Managed marketing services and partnerships for an enterprise library automation company to manage and transform access to content databases for statewide implementations in 11 states including Kansas, New Jersey and Ohio. • Client facing and directly responsible for all aspects of developing and executing marketing strategies across diverse enterprise software portfolio focused on the library industry • Orchestrated and drove go-to-market strategy, defined launch process, and drove 5 product launches • Coordinated a wide variety of events including: corporate trade shows, speaking engagements, panel discussions and networking mixers • Formulated event strategy and managed over 25 annual events with goals of demand and lead generation that heightened mindshare as measured through brand impressions and sales pipeline • Developed targeted webinar program that increased sales pipeline by 34 percent • Managed the complete rebrand of the company including: website, logos, corporate style guidelines and template • Reviewed programs on a quarterly, monthly and weekly basis to analyze budget status and variances and initiated strategies to cut spending and maintain allotted budgets Show less



Blue Mine Group

• United States
• Design
• 1 - 100 Employee

• Marketing Account Manager

  • Jul 2005 - Jul 2006

  Client facing marketing lead at boutique marketing agency targeting early stage technology companies • Increased growth and profitability for several technology clients in the home automation, wireless, RFID and library automation industries utilizing tactics such as: direct marketing campaigns, improving sales processes, search engine marketing, website design and managing industry events • Successfully retained all client accounts and increased revenue with client portfolio by 30 percent over a six-month period Show less



Prestige International

• 1 - 100 Employee

• Global Communications Manager

  • Jul 2000 - Jun 2005

  • Facilitated corporate communications between 16 offices worldwide and corporate headquarters in Tokyo, Japan, including regular calls, quarterly newsletters, online message boards, and monthly updates by regional hub • Developed a cohesive master narrative and messaging and branding strategy for all western offices • Consulted with local sales teams to develop and design sales support materials with consistent messaging and preparing responses to RFPs for the Asia Pacific • Managed key accounts and long-term partnerships with MasterCard International, Mercedes Benz, and Cendant Corporation and increased revenue with client portfolio by 40 percent Show less