Kim Garcia

Digital Marketing Executive at Zanui
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Contact Information
us****@****om
(386) 825-5501
Location
Metro Manila, National Capital Region, Philippines, PH
Languages
  • Filipino Native or bilingual proficiency
  • English Professional working proficiency
  • Nihongo Limited working proficiency

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Credentials

  • Google Tag Manager Fundamentals
    -
    Jul, 2015
    - Nov, 2024
  • Analytics Certification
    -
    Jun, 2015
    - Nov, 2024
  • AdWords Certification
    -
    Jun, 2015
    - Nov, 2024

Experience

    • Australia
    • Retail
    • 1 - 100 Employee
    • Digital Marketing Executive
      • Dec 2016 - Present

       Manage Adwords account - Search, Shopping, Display, Video  Oversee eBay, Bing and Retargeting accounts (Criteo and RTB House)  Weekly/Monthly Budget Monitoring and Reporting across all channels  Helps and Monitor Social Media paid campaigns and Budgets - Facebook, Instagram, Pinterest  Handles Search Console, Google My Business, Google Merchant, Google Analytics account, etc.  Works on the On-Page SEO of our website  Few tasks for Affiliate Marketing - Unsubscription of users, Newsletter Sendout, Promotion Posting and Banner Upload to Affiliate Networks and Affiliate Partners’ Reporting Show less

    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Search Executive
      • Oct 2016 - Dec 2016

    • Consumer Services
    • 1 - 100 Employee
    • Digital Acquisition Manager
      • Apr 2016 - Oct 2016

       Manage Adwords account - Keyword Research, Ad Copy Creation, Daily, Weekly and Monthly Budgeting, Monitoring and Reporting  Handles Google Tag Manager, Search Console, Google Analytics account, etc.  Prepares Weekly and Monthly Progress Report across all Channels  Creation of customized Landing Page Designs (Wire Frames)  Website Monitoring / Analytics  On-page and Off-page Optimization  Manage Adwords account - Keyword Research, Ad Copy Creation, Daily, Weekly and Monthly Budgeting, Monitoring and Reporting  Handles Google Tag Manager, Search Console, Google Analytics account, etc.  Prepares Weekly and Monthly Progress Report across all Channels  Creation of customized Landing Page Designs (Wire Frames)  Website Monitoring / Analytics  On-page and Off-page Optimization

    • Information Services
    • 1 - 100 Employee
    • SEO Specialist - Freelance
      • Dec 2015 - Feb 2016

       URL Restructuring  Manual Error Redirections  Client Report Generation  URL Restructuring  Manual Error Redirections  Client Report Generation

    • Singapore
    • Advertising Services
    • 1 - 100 Employee
    • Search Executive - PPC
      • Nov 2014 - Nov 2015

       Builds the overall campaign of Australian clients  Prepares the monthly account reports  Optimize bids of every account  Monitor the effectiveness of the ads  Doing the search query and keyword research  Manages campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies  Works with the Search and AM counterparts in Sydney  Performs the health check of each account  Builds the overall campaign of Australian clients  Prepares the monthly account reports  Optimize bids of every account  Monitor the effectiveness of the ads  Doing the search query and keyword research  Manages campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies  Works with the Search and AM counterparts in Sydney  Performs the health check of each account

    • Philippines
    • Hospitality
    • 1 - 100 Employee
    • SEO Specialist / SEM Assistant
      • Mar 2013 - Nov 2014

       Analyzes web metrics and analytics  Prepares the daily report for over all campaigns  Handles the Facebook paid ads  Create Google Ads Campaign  Monitor the effectiveness of the ads  Creates the comprehensive final report for conversion and website visits  Analyzes and performs the website monitoring and testing  Manages campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies  Works with editorial and other marketing members to drive SEO in content creation  Communicates with the company partners (Japanese, Vietnamese and Indonesian third parties) for other online ads and website improvement and support  Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords Show less

    • Telecommunications
    • 1 - 100 Employee
    • Junior SEO Specialist
      • Jun 2012 - Mar 2013

       On Page and Off Page Optimization Optimizing websites and landing pages Constant evaluation of keywords Identifies the least inexpensive, yet most profitable keywords for client sites. Review and analyze client sites for areas that need to be improved, deleted, revamped, etc. Prepare detailed weekly, monthly or frequent SEO reports. Responsible for creating or overseeing the creation of original SEO content for client sites, in addition to implementing off-page SEO content strategies like coding. Helps create and support marketing content to socialize and use for social media purposes. Implement link building campaigns in coordination with client SEO goals. Knowledge of video search, blogging, web usability, site design, geo targeting, ranking methods etc. Use tools like Omniture, Google Adwords, Insights, Analytics, Webmaster Tools, etc. Do quality link building techniques like Social Bookmarking, Directory Submission, Local Listing, Blog Commenting, Forum Posting, etc. Show less

    • Fulfillment Representative
      • May 2012 - Jun 2012

       Communicates with the advertiser to know their website preferences. Gather information and collects payment until the activation of their accounts. Coordinates with the Account Executives for better services. Completion of Advertisement package's other information. Supports the AE's effort and respond to customer inquiries and problems via phone or email. Ensures the customers' preferences and fulfilled in a timely and satisfactory manner. Maintains communication link with customer receives and conveys relevant information. Do field works and meet clients to complete the necessary requirements needed. Show less

    • Advertising Services
    • 1 - 100 Employee
    • Marketing Intern
      • Dec 2011 - Feb 2012

      Do ocular visits, Call Outs, Filing, Creating Ideas, Event Research, Gathering Suppliers, Inventory and Liquidation  Do the ocular visits  Telemarketing  Filing documents  Performs the event research  Communicates with the suppliers  Do the inventory for events  Liquidation processing Do ocular visits, Call Outs, Filing, Creating Ideas, Event Research, Gathering Suppliers, Inventory and Liquidation  Do the ocular visits  Telemarketing  Filing documents  Performs the event research  Communicates with the suppliers  Do the inventory for events  Liquidation processing

    • United States
    • Chemical Manufacturing
    • 100 - 200 Employee
    • Marketing Intern
      • Nov 2011 - Dec 2011

       Filing and faxing  Fendona Monitoring  Inventory personnel  Handling the purchase order  Creates the sanitation report  Creates the hygiene schedules of service  Maintains the schedule monitoring sheet  Filing and faxing  Fendona Monitoring  Inventory personnel  Handling the purchase order  Creates the sanitation report  Creates the hygiene schedules of service  Maintains the schedule monitoring sheet

Education

  • Phillipines Jobs and careers
    Bachelor of Science in Business Administration, Major in Marketing Management
    2008 - 2012
  • Holy Rosary Colleges Foundation
    1996 - 2008

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