Experience

YOR Health

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Sr. Graphic Designer & Project Manager

  • Jan 2021 - Present

  • Managed the creative process from concept to completion for the production of all marketing collateral, ensuring a consistent, powerful brand voice across channels and executions • Built pitch decks, sales presentations, and presented creative work• Acted as creative project manager and worked with team members to steward projects forward• Provided strong design direction for brand identity, mood boards, and design guides• Worked with Art Director and Strategist to developed photoshoots and storyboards for campaigns• Managed content, copywriting, and execution across three brands across priority social platforms • Provided support, leadership, training and internal mentorship in design and tooling best practices• Prototyped wireframes for responsive web and mobile layouts using Adobe XD• Conducted user studies to analyze sales reps to create better internal resources • Designed and published weekly emails using a HTML template with Adobe Dreamweaver

• Graphic Designer

  • Dec 2019 - Jan 2021

  • Prototyped web and mobile low and high fidelity wireframes using Adobe XD• Coordinated with frontend and backend developers to generate web and mobile assets• Designed and published emails using a HTML template with Adobe Dreamweaver• Collaborate with Art Director to conduct and analyze user studies• Research marketing trends and assist with rebranding directions• Produced print and digital magazines, and promotional products• Social media content creation, copywriting, and management for two brand accounts• Understood branding of four product lines to ensure consistency and meet quality standards



Laureltree Promotions

• United States
• Printing Services
• 1 - 100 Employee

• Lead Graphic Designer

  • Feb 2018 - Dec 2019

  Laureltree Promotions is a promotional products and print broker company dedicated to providing customers with promotional marketing tools, and necessary printing that will assist them in creating an edge over their competition. • Provided creative direction and delegated projects to jr. designer, and interns • Produced brand identity, print collateral (brochures, business cards, postcards, flyers, etc.), custom promotional products, and web-optimized graphics • Copywriter for emails, newsletters, social content, and print material • Published email campaigns using MailChimp and Outlook twice a week to over 2000 recipients • Increased two companies’ social media presense, engagement, and following on Instagram, Facebook, and Twitter by over 75% collectively • Expanded company services by establishing a photo studio that provides professional headshots, event and product photography, and photo retouching • Worked with clients through orders from start (product selection, invoice) to finish (design, production, and client follow-up) in person, via email, and by phone • Managed and organized the designers’ artwork and record file drive



University of California, Riverside

• United States
• Higher Education
• 700 & Above Employee

• Graphic Designer & Marketing Assistant

  • Feb 2015 - Jul 2017

  UCR Auxiliary Services provided web services, social media direction, photography, and graphic design to a multitude of university departments, such as housing, dining, and residential services.• Created compelling and effective designs through print and digital media that followed each campus department’s respective aesthetic• Designed graphics to support small and large format print content, collateral materials, and responsive web graphics• Experienced in providing artwork for housing, dining, and retail promotional campaigns through flyers, brochures, infographics, and so on• Assisted in food and beverage, and event photoshoots• Multi-tasked in a fast-paced work environment, managing an average of ten projects per week

• Social Media Manager

  • Oct 2014 - Jan 2015

  • Worked with social media team to create posting schedule, plan photoshoots, and coordinate events• Designed web responsive graphics and print marketing material• Generated campaigns within each platform to improve visibility of company• Increased Instagram, Twitter, and Facebook followers by 500 in total



Craft Smith

• United States
• Retail Art Supplies
• 1 - 100 Employee

• Graphic Artist

  • 2017 - 2017

  Craft Smith Co. is a craft and hobby company that creates unique products for Michaels Arts & Crafts ranging from paper pads, and wedding decor, to planners. • Designed and conceptualized stationery products, stickers, wedding decor, and more for the craft and hobby industry • Collaborated with teams to ensure consistency of designs across various product outlets • Created original illustrations and hand-lettering/typography as assets for colleagues to use • Experienced with joining projects at various stages and taking over under a fast-paced environment with tight deadlines • Rendered product mock-ups, and assisted with pre-press production • Understood and implemented current and upcoming trends within the industry in product design



Goodwin's Organics Foods and Drinks

• United States
• Retail Groceries
• 1 - 100 Employee

• Marketing Graphic Design Intern

  • Apr 2016 - Jul 2016

  • Designed large-scale promotional graphics for banners, and billboards • Created digital forward designs to promote healthy food near a student campus using Snapchat filters • Photographed food and beverage products • Increased usage of Instagram, and Snapchat leading to growth in follower retention and engagement • Created and wrote content for social media postings on Instagram, Facebook, and Snapchat • Participated in marketing meetings with outside clients • Designed large-scale promotional graphics for banners, and billboards • Created digital forward designs to promote healthy food near a student campus using Snapchat filters • Photographed food and beverage products • Increased usage of Instagram, and Snapchat leading to growth in follower retention and engagement • Created and wrote content for social media postings on Instagram, Facebook, and Snapchat • Participated in marketing meetings with outside clients



Circle K International

• United States
• Non-profit Organizations
• 100 - 200 Employee

• District Awards Creative Executive Assistant

  • May 2015 - May 2016

  • Published a manual gaining over thousands of Circle K International members across California, Nevada, and Hawaii• Designed promotional graphics for web and social media platforms such as Facebook, and Instagram

• Vice President of Administration

  • Feb 2014 - Apr 2015

• Newsletter Chair

  • Apr 2013 - Apr 2014

  • Reactivated and maintained club’s social media platforms• Created promotional flyers for web and social media platforms• Produced four bi-monthly newsletter publications• Managed weekly committee meetings for feedback and project updates• Assisted organization's elected board in running meetings, and service events• Planned and promoted community service events at on-campus tabling, and through social media platforms



Adobe

• United States
• Software Development
• 700 & Above Employee

• Adobe Student Representative

  • Oct 2014 - Oct 2015

  • Responsible for driving awareness, engagement, and excitement for Adobe Creative Cloud within the University of California, Riverside community through strategic partnerships, campus workshops, social media, and word-of-mouth • Led group and 1-on-1 workshops, teaching over 100's of students how to use Photoshop and Illustrator • Collaborated with campus organizations • Responsible for driving awareness, engagement, and excitement for Adobe Creative Cloud within the University of California, Riverside community through strategic partnerships, campus workshops, social media, and word-of-mouth • Led group and 1-on-1 workshops, teaching over 100's of students how to use Photoshop and Illustrator • Collaborated with campus organizations