Chief Marketing Officer

• 2021 - Present

Serve on senior management team to develop multi-platform marketing strategies & budgets for local content brands, including broadcast programs/series; education content, curriculum & print publications. Responsible for putting the people, processes & technology in place to turn the short-term television program or digital content viewer relationship into one that is more lasting, loyal & long term. Oversee all sales-related activities including assessing, implementing & reporting on sales strategies to grow revenue for PBS Western Reserve. Oversee implementation of CDP’s individual membership fundraising plan & strategies. Develop & oversee the execution of a multi-platform marketing approach that builds & engages communities around local programs, online content & educational services’ brands. Oversee the localization of the multi-platform marketing strategies created by PBS to build & engage local audiences in national PBS programs & services. Serve as advisor & develop talking points in times of crisis response. Build & execute station-owned platforms designed to grow & monetize an audience. Create, drive & manage an editorial calendar for content marketing activities for local broadcast, digital & educational content brands. Develop, oversee & coordinate content marketing campaigns. Segment like-minded or genre local audiences & use effective marketing techniques to build audience/user experiences, long-term engagement & loyalty. Research & implement marketing technology & automation programs that deliver a personalized tailored experience to the audience/community. Work with local content creation teams to ensure marketing efforts are applied during each step of the production or creation process; advocate for best practices through testing of new content formats & contribute to content creation for station social media, blogs, and websites; interpret & apply research & analytics reports to inform content creation decisions. Show less

Executive Director of Marketing and Communications

• Mar 2018 - 2021

Responsible for the development and execution of the College’s marketing and communication strategy. Led the creative development and launch of two major advertising campaigns, including the current award-winning "What will you do?" campaign, designed to elevate brand awareness and preference. Oversee the daily operations of the Department of College Relations, including media relations, crisis communication, internal communication, graphic design, website, and emerging technology. Increased earned media for the College, including national coverage of the College’s new tuition model. Provide oversight and counsel for communication of major events including presidential transition, commencement, new tuition launch, and COVID-19 pandemic, the announcement of new schools and an academic redesign, crisis emergency response, and diversity, equality, and inclusion. Show less

Manager, Physician Marketing & Digital Communication

• Dec 2016 - Mar 2018

Independent Contractor, Marketing

• Jul 2016 - Dec 2016

Marketing Coordinator

• 2015 - Jun 2016

Responsible for the development and implementation of a marketing strategy for the Blue Sky RV Insurance Program. Lead Generation & Reporting Online Paid Search Advertising Communications Responsible for the development and implementation of a marketing strategy for the Blue Sky RV Insurance Program. Lead Generation & Reporting Online Paid Search Advertising Communications

Account Executive

• 2012 - Sep 2014

Knox is a full-service advertising agency committed to client success. Our clients range from healthcare to banking, manufacturing and higher education to insurance companies. Account management Strategy Budget management Video and photo shoot coordination Writing Web and social media Online paid search campaigns Developed and presented strategic and tactical plans to clients. Gathered, prepared and communicated all information necessary to successfully complete client assignments. Ensured that agency work supported the client's brand and met objectives and strategies. Used clients' business knowledge and relationships to uncover opportunities for the agency and grow business. Developed in-depth understanding of clients' business. Stayed up-to-date on latest media and activation trends digital, paid earned and owned. Established budgets and managed workflow to adhere to budgets and timelines. Secured all necessary client approvals. Managed timelines of all deliverables promised to clients. Coordinated project flow through account and creative teams, wrote effective creative briefs. Assisted in managing the execution of numerous online media campaigns. Show less

Marketing Manager

• Mar 2009 - Dec 2011

Responsible for the development and implementation of a marketing strategy for three major service lines and one retail business unit for one of the largest organized health systems in Ohio, encompassing a network of hospitals, community health centers, a health plan, a physician-hospital organization, an entrepreneurial entity, research and a foundation.Lead a team with representation from corporate communications, public relations, graphic design and business development to discuss strategies to meet service line business objectives.Executed a colorectal surgery campaign resulting in a 25% increase in upper GI procedures and a 35% increase in lower GI procedures in same time frame 2010 v. 2011.Launched a Breast Health campaign that generated more than 250 procedures in two months.Executed an online marketing campaign that has generated more than 150 new leads for urogynecology, increasing inpatient marketshare by 7.6% in one year.Launched an eMagazine for Women's Health with leads generated from a Facebook ad campaign.Developed a multi-site marketing strategy for Summa's food and retail outlets that has increased same month sales by five percent.Launched a new nutrition-based program that has exceeded membership projections by eight percent. Show less

Communications Planner

• Sep 2004 - Mar 2009

Developed and managed the creation, financial resources and implementation of communication programs. Responsible for the development of annual communication business plans for key lines of business, recommending the appropriate communication vehicles and methodologies to reach target audiences and meet objectives.Worked with the agency and internal print shop to coordinate the production of communication materials including but not limited to, brochures, flyers, posters, direct mail, articles, invitations, service line Web site pages, media advertising and event materials to ensure Summa brand standards are upheld. Wrote and proofread system periodicals such as Thrive, The Pulse, Attitude and Summa Physician News. Also contributed to other external publications such as Akron Life & Leisure.Developed a document database that archives all articles and graphic images published in Summa publications. Users can not find the article by searching by keyword, service line or author, as well as retrieve the original text or graphic file that was published. Executed a communications plan to announce, promote and educate the public about Summa's new Cancer Center.Developed and executed the communication strategy for the 2008 Summa United Way Campaign, resulting in record contributions (nearly $229,000) with 1,275 staff contributing. Developed a comprehensive marketing and communications strategy for oncology that resulted in an increase of 13 percentage points in image and awareness. Show less

Programming Director

• 2008 - Dec 2009

Marketing/Community Relations Specialist

• Apr 2001 - Aug 2004

Not-for-profit health system located in northeastern IN. System includes a 575-bed tertiary hospital, a 38-bed satellite hospital, a 24-bed orthopaedic hospital, a 36-bed community hospital, a 43-bed community hospital and a 40-bed community hospital. Responsible for all marketing and PR to the health system's three community hospitals, community benefit program, human resources, and the diabetes service line. Conceived a successful marketing and recruiting strategy for the grand opening of the Ronald McDonald Family Room at Parkview Hospital that resulted in a significant increase in awareness of the family room and 100% recruitment of facility's volunteer base. Crafted a media relations strategy for the system's community hospitals, increasing earned media coverage for one of the hospitals by more than four times the previous year. Assisted with the development of a flowchart approval process for sponsorship requests, defining the review process and setting criteria for eligibility. Conducted a benchmark study for quality resource utilization management-comparing FTEs, department function and structure with similar health systems. Redesigned the health system's internal and external publications. Created a collection of biographies and portraits of top 30 system executives. Launched a new tracking system for media coverage of system's community hospitals. Reduced expense of specialty gift inventory by an estimated $30K from previous year by switching to a monolithic branding approach. Coordinated the grand opening events and awareness campaign of Parkview Noble Hospital. Awareness campaign includes outdoor, newspaper, direct mail and media, employee open house, community VIP event and community tours. Coached community hospital COOs on how to enhance their community relations efforts by identifying a core group at each hospital to build stronger relationships in each community and by creating a speakers bureau. Show less

Center Manager

• Mar 1998 - Dec 2000

Ranked as one of the largest and fastest-growing respiratory providers in the nation, Lincare concentrates its business in Respiratory Therapy, Infusion Therapy, and Home Medical Equipment, servicing more than 465,000 patients in 47 states. Guided staff through a major acquisition of another home respiratory company, returning the center to JCAHO, OSHA and FDA-compliance. Increased the center's EBITDA by 16% in the first six months by reducing the center's cost of sales and held sales.Increased center's respiratory referrals by focusing on improved customer service, conducting clinics and introducing new disease management programs to untapped referral base.Worked diligently to improve the center's relationship with its largest referral source. Improved communication and reduced patient complaints by meeting with the referral source on a weekly basis to discuss and resolve issues on a timely basis. Established a satellite facility in response to these meetings, resulting in a shortened customer response time.Prepared assessment and contingency plan for Y2K readiness.Maintained the personnel files of a staff of twenty. Show less

Regional Training Coordinator

• May 1997 - Mar 1998

Developed a regional training curriculum that was later modeled by other regions to ensure an effective transition after a center acquisition.Supervised the training efforts of six Area Training Coordinators, extending the region's support network.Coordinated the development and implementation of a training strategy for a seven-state territory that resulted in a lower turnover rate in customer service representatives throughout the region (22% compared to a national rate of 51%).Consulted Center Managers throughout the region on how to grow their unit dose programs by demonstrating the proper use of the company's automated unit dose follow up program. System enhanced relationship with ordering physicians because it encouraged their patients to remain in compliance with their treatment orders. Show less

Area Training Coordinator/ Senior Customer Service Representative

• May 1993 - Apr 1997

Maintained the center's held sales to 10% of monthly revenue.Mastered Medicare's eligibility requirements for all equipment and services. Educated sales staff and referral sources of these requirements to ensure coverage requirements were met.Assisted Center Manager with the development of RFPs designed to expand center's market share. Lead staff team-building exercises designed to improve customer service.Designed brochures, newsletters and other documents for the local center. Show less

Managing Editor

• Apr 1994 - Jul 1994

Publisher of two national trade publications. Assisted Editor in all aspects of production for two national healthcare trade magazines, The American Chiropractor and Chiropractic Research Journal. Created news and feature stories for The American Chiropractor. Determined and edited content to appear in the Chiropractic Research Journal. Publisher of two national trade publications. Assisted Editor in all aspects of production for two national healthcare trade magazines, The American Chiropractor and Chiropractic Research Journal. Created news and feature stories for The American Chiropractor. Determined and edited content to appear in the Chiropractic Research Journal.

Editorial Intern

• Jan 1992 - May 1992

Publisher and distributor of Church of God's magazine, Vital Christianity, educational resources, books, and cards. Compiled news for the magazine's grass roots section, interviewing pastors from churches across the country to share notable initiatives and accomplishments made by each church body. Wrote features that appeared in magazine's family life section. Screened manuscripts. Assisted with editing of publication. Compiled survey results. Publisher and distributor of Church of God's magazine, Vital Christianity, educational resources, books, and cards. Compiled news for the magazine's grass roots section, interviewing pastors from churches across the country to share notable initiatives and accomplishments made by each church body. Wrote features that appeared in magazine's family life section. Screened manuscripts. Assisted with editing of publication. Compiled survey results.

Editor

• Aug 1991 - May 1992

Assigned content of the campus's weekly newspaper to staff reporters. Penned the publication's editorial.Edited the content of the publication.Assured timely production and distribution of the paper.

Publicity/Events Coordinator

• Aug 1991 - May 1992

Designed and wrote copy for brochures, newsletters and other documents to encourage students to utilize the services offered by Career and Employment Services.Planned and promoted on-campus recruiting fair.

Contract Percussionist

• Jan 1990 - Jan 1992

Public Service Director

• Jan 1991 - May 1991

Christian-contemporary radio station owned and operated by Anderson University. Reviewed incoming public service announcements and determined which would run on-air. Christian-contemporary radio station owned and operated by Anderson University. Reviewed incoming public service announcements and determined which would run on-air.