Kimberly Deese
Brand Activation Lead at Intern Queen Inc.- Claim this Profile
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Topline Score
Bio
Jessica Martinez
Kim is a rockstar! I had the pleasure of working, and reporting to her at Pacific Digital Agency. She always pushed the team to learn new strategies and was an outspoken advocate for those she managed. She has a terrific personality and would make a great addition to any team.
Earl Salanga, MBA
Kim worked her way through Communications Specialist, to Communications Manager, then to Communications Supervisor, and eventually ended up as our Strategic Communications Operations Manager. In a span of four years, she received four promotions. I feel if I were to leave it there, in my mind, this would be enough of an endorsement. I cannot though because I do not believe her goal was just to increase in status within the company. I truly believe it was to be as professional as could be while doing what she loved. There was a time she was willing to pay out of pocket for a service that would make her more of an effective employee. Approval was taking longer than usual to pass through procurement and her solution was in her willingness to purchase it herself sans reimbursement. Her direct communication and pursuit of the best intentions shine through in her dedication to the Public Relation Industry.
Jessica Martinez
Kim is a rockstar! I had the pleasure of working, and reporting to her at Pacific Digital Agency. She always pushed the team to learn new strategies and was an outspoken advocate for those she managed. She has a terrific personality and would make a great addition to any team.
Earl Salanga, MBA
Kim worked her way through Communications Specialist, to Communications Manager, then to Communications Supervisor, and eventually ended up as our Strategic Communications Operations Manager. In a span of four years, she received four promotions. I feel if I were to leave it there, in my mind, this would be enough of an endorsement. I cannot though because I do not believe her goal was just to increase in status within the company. I truly believe it was to be as professional as could be while doing what she loved. There was a time she was willing to pay out of pocket for a service that would make her more of an effective employee. Approval was taking longer than usual to pass through procurement and her solution was in her willingness to purchase it herself sans reimbursement. Her direct communication and pursuit of the best intentions shine through in her dedication to the Public Relation Industry.
Jessica Martinez
Kim is a rockstar! I had the pleasure of working, and reporting to her at Pacific Digital Agency. She always pushed the team to learn new strategies and was an outspoken advocate for those she managed. She has a terrific personality and would make a great addition to any team.
Earl Salanga, MBA
Kim worked her way through Communications Specialist, to Communications Manager, then to Communications Supervisor, and eventually ended up as our Strategic Communications Operations Manager. In a span of four years, she received four promotions. I feel if I were to leave it there, in my mind, this would be enough of an endorsement. I cannot though because I do not believe her goal was just to increase in status within the company. I truly believe it was to be as professional as could be while doing what she loved. There was a time she was willing to pay out of pocket for a service that would make her more of an effective employee. Approval was taking longer than usual to pass through procurement and her solution was in her willingness to purchase it herself sans reimbursement. Her direct communication and pursuit of the best intentions shine through in her dedication to the Public Relation Industry.
Jessica Martinez
Kim is a rockstar! I had the pleasure of working, and reporting to her at Pacific Digital Agency. She always pushed the team to learn new strategies and was an outspoken advocate for those she managed. She has a terrific personality and would make a great addition to any team.
Earl Salanga, MBA
Kim worked her way through Communications Specialist, to Communications Manager, then to Communications Supervisor, and eventually ended up as our Strategic Communications Operations Manager. In a span of four years, she received four promotions. I feel if I were to leave it there, in my mind, this would be enough of an endorsement. I cannot though because I do not believe her goal was just to increase in status within the company. I truly believe it was to be as professional as could be while doing what she loved. There was a time she was willing to pay out of pocket for a service that would make her more of an effective employee. Approval was taking longer than usual to pass through procurement and her solution was in her willingness to purchase it herself sans reimbursement. Her direct communication and pursuit of the best intentions shine through in her dedication to the Public Relation Industry.
Credentials
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Google Analytics for Beginners
Google Analytics for BusinessFeb, 2019- Sep, 2024 -
Google Ads Fundamentals
GoogleMar, 2019- Sep, 2024
Experience
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Intern Queen Inc.
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United States
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Education Management
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1 - 100 Employee
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Brand Activation Lead
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Oct 2023 - Present
Activate brand awareness and brand loyalty events for B2C brands. Responsibilities include event set up/tear down, direct-to-consumer community outreach, and leading a team of ambassadors to achieve brand goals during the event. Activate brand awareness and brand loyalty events for B2C brands. Responsibilities include event set up/tear down, direct-to-consumer community outreach, and leading a team of ambassadors to achieve brand goals during the event.
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NP Digital
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United States
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Advertising Services
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400 - 500 Employee
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Associate Director, Digital PR
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Apr 2022 - Present
Lead a team of 14 digital PR professionals with specialties in media relations, link building, content marketing, organic social media strategy, and influencer marketing. Develop Offerings - Identify, develop and train internal teams on new product offerings in link building, public relations, integrated communications campaigns, and emerging organic social media channels and community spaces. Business Development - Support new business and upsell strategy and pitches including… Show more Lead a team of 14 digital PR professionals with specialties in media relations, link building, content marketing, organic social media strategy, and influencer marketing. Develop Offerings - Identify, develop and train internal teams on new product offerings in link building, public relations, integrated communications campaigns, and emerging organic social media channels and community spaces. Business Development - Support new business and upsell strategy and pitches including building presentation slides and talk tracks with strategic insights, and developing case study material. Thought Leadership - Co-presented webinars to over 1,000 international attending earning the highest volume of lead sign ups from any other presenter cohort. Corporate Communications - Media relations and online reputation management for the agency and clients. Secured coverage and thought leadership in top-tier media such as Tech Crunch, AdWeek. Online Reputation Management - SERPs defense and building, reviews, strategic positive PR Online Media and Social Media Listening - Leveraging PR software to pull strategy and competitive insights, and monitor online brand reputation
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Digital PR Manager
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Apr 2019 - Apr 2022
Launched and developed Digital PR as a new service offering for the agency, including introducing new tactics, processes and infrastructure, regularly presenting team and agency trainings, lowering COGS by 50% and increasing output quality. Oversee a team of 5-10 digital PR specialists and strategists, including mentorship and career development. Work closely with senior leaders and marketing teammates to create and execute an agency PR program that helps tell the company story… Show more Launched and developed Digital PR as a new service offering for the agency, including introducing new tactics, processes and infrastructure, regularly presenting team and agency trainings, lowering COGS by 50% and increasing output quality. Oversee a team of 5-10 digital PR specialists and strategists, including mentorship and career development. Work closely with senior leaders and marketing teammates to create and execute an agency PR program that helps tell the company story and communicate key messages to market. Plan, execute, and monitor digital PR campaigns for 7-15 clients in various industries including software/tech and financial services. Lead and execute PR and media relations in-house for the agency, securing case study media coverage in AdWeek.
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Podcaster
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Jun 2019 - Present
Co-host of a weekly travel podcast Podcast production including episode script writing, recording, audio editing, distribution, and social media promotion. http://travelsquadpodcast.com Co-host of a weekly travel podcast Podcast production including episode script writing, recording, audio editing, distribution, and social media promotion. http://travelsquadpodcast.com
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Craft & Clover
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Advertising Services
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PR Contractor
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Jun 2018 - Jul 2019
Project ownership, management, and account planning in coordination with the agency's owner PR activities including researching and pitching relevant industry media, securing interviews and thought leadership in relevant publications in the health and wellness industry. Content marketing including ideating, writing, editing, and promoting blog posts with high engagement and SEO opportunities. Ongoing outreach to media and relevant stakeholders to earn engagements with clients'… Show more Project ownership, management, and account planning in coordination with the agency's owner PR activities including researching and pitching relevant industry media, securing interviews and thought leadership in relevant publications in the health and wellness industry. Content marketing including ideating, writing, editing, and promoting blog posts with high engagement and SEO opportunities. Ongoing outreach to media and relevant stakeholders to earn engagements with clients' content. Show less Project ownership, management, and account planning in coordination with the agency's owner PR activities including researching and pitching relevant industry media, securing interviews and thought leadership in relevant publications in the health and wellness industry. Content marketing including ideating, writing, editing, and promoting blog posts with high engagement and SEO opportunities. Ongoing outreach to media and relevant stakeholders to earn engagements with clients'… Show more Project ownership, management, and account planning in coordination with the agency's owner PR activities including researching and pitching relevant industry media, securing interviews and thought leadership in relevant publications in the health and wellness industry. Content marketing including ideating, writing, editing, and promoting blog posts with high engagement and SEO opportunities. Ongoing outreach to media and relevant stakeholders to earn engagements with clients' content. Show less
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PACIFIC
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United States
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Design Services
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1 - 100 Employee
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Strategic Communications Operations Manager
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Aug 2018 - Mar 2019
Analyze and synthesize multiple sources of public and proprietary data into actionable content marketing angles. Strategize and execute an effective mix of communications (PESO) tactics that earn backlinks, top-tier media coverage, traffic from all channels, and thousands of social conversations. Develop and monitor strategic communications campaigns leveraging digital, traditional and in-person mediums.
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Communications Supervisor
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Jan 2018 - Aug 2018
PR writing, pitching, media relations, coverage monitoring and reporting, search-driven content strategy and amplification, media buying, blogger and social influencer partnerships, social media strategy, management and monitoring, database management, client relations, staff management and development. Achievements: - Promoted three times in three years - Assisted in winning five Bernays Awards from PRSA SD/IC
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Communications Manager
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Jan 2017 - Dec 2017
Achievements: - Won three Bernays Awards from PRSA SD/IC. Provided communications support, championed the agency to submit, and led the submissions for five awards, and worked on the campaigns that won. - Increased placements for a client by 247% YoY in 2017 -Successfully led a content marketing program in 2017 with such good results the client doubled their retainer in 2018.
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Communications Specialist
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May 2015 - Dec 2016
Achievements: - Consistently surpassed partnership and content goals - Played an instrumental role in launching targeted outreach as a new service offering for the agency
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Tangiers Investment Group
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United States
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Executive Assistant
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Dec 2014 - May 2015
- Drafting investment notes, running stock conversions based on formulas in note agreements and data from Quotestream. - Drafting new loan and stock conversion documents - Coordinating between company CEOs, stock transfer agents, brokers and Tangiers partners to process new notes, and stock conversions. - Accounting, reconciling outside party statements with internal records, calculating accruing interest and other acrruing fees on a per account basis. Keeping an updated legend on… Show more - Drafting investment notes, running stock conversions based on formulas in note agreements and data from Quotestream. - Drafting new loan and stock conversion documents - Coordinating between company CEOs, stock transfer agents, brokers and Tangiers partners to process new notes, and stock conversions. - Accounting, reconciling outside party statements with internal records, calculating accruing interest and other acrruing fees on a per account basis. Keeping an updated legend on current position status with various brokers Show less - Drafting investment notes, running stock conversions based on formulas in note agreements and data from Quotestream. - Drafting new loan and stock conversion documents - Coordinating between company CEOs, stock transfer agents, brokers and Tangiers partners to process new notes, and stock conversions. - Accounting, reconciling outside party statements with internal records, calculating accruing interest and other acrruing fees on a per account basis. Keeping an updated legend on… Show more - Drafting investment notes, running stock conversions based on formulas in note agreements and data from Quotestream. - Drafting new loan and stock conversion documents - Coordinating between company CEOs, stock transfer agents, brokers and Tangiers partners to process new notes, and stock conversions. - Accounting, reconciling outside party statements with internal records, calculating accruing interest and other acrruing fees on a per account basis. Keeping an updated legend on current position status with various brokers Show less
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Sales & Marketing Coordinator
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Dec 2013 - Dec 2014
Social Media - Daily monitoring, engagement, writing 3-5 posts daily across Facebook, Twitter, Google Plus, LinkedIn and Instagram. Monthly analytics reporting using insights from individual social media platforms and Google Analytics to measure ROI and demonstrate value. Marketing Communications and Public Relations - Writing whitepapers, by-lined articles, pitch development with various angles, newsletter articles, news releases, infographic outlines, Q&A and copy editing. Media… Show more Social Media - Daily monitoring, engagement, writing 3-5 posts daily across Facebook, Twitter, Google Plus, LinkedIn and Instagram. Monthly analytics reporting using insights from individual social media platforms and Google Analytics to measure ROI and demonstrate value. Marketing Communications and Public Relations - Writing whitepapers, by-lined articles, pitch development with various angles, newsletter articles, news releases, infographic outlines, Q&A and copy editing. Media Relations - Daily coverage monitoring via Cision Point, building media lists, researching outlets and opportunities to pitch, drafting pitches and corresponding with editor to secure coverage. Web Content Management - Assisting the web developer with back-end website content management. Data entry using the Sitecore CMS program. CRM Database - Lead research, sales team support and database updating with campaign responses and new leads. Campaign Management - Managing ongoing deadlines and tasks to support multiple projects at once. Show less Social Media - Daily monitoring, engagement, writing 3-5 posts daily across Facebook, Twitter, Google Plus, LinkedIn and Instagram. Monthly analytics reporting using insights from individual social media platforms and Google Analytics to measure ROI and demonstrate value. Marketing Communications and Public Relations - Writing whitepapers, by-lined articles, pitch development with various angles, newsletter articles, news releases, infographic outlines, Q&A and copy editing. Media… Show more Social Media - Daily monitoring, engagement, writing 3-5 posts daily across Facebook, Twitter, Google Plus, LinkedIn and Instagram. Monthly analytics reporting using insights from individual social media platforms and Google Analytics to measure ROI and demonstrate value. Marketing Communications and Public Relations - Writing whitepapers, by-lined articles, pitch development with various angles, newsletter articles, news releases, infographic outlines, Q&A and copy editing. Media Relations - Daily coverage monitoring via Cision Point, building media lists, researching outlets and opportunities to pitch, drafting pitches and corresponding with editor to secure coverage. Web Content Management - Assisting the web developer with back-end website content management. Data entry using the Sitecore CMS program. CRM Database - Lead research, sales team support and database updating with campaign responses and new leads. Campaign Management - Managing ongoing deadlines and tasks to support multiple projects at once. Show less
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The Capital Athletic Club
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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Marketing and Membership Assistant
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Mar 2014 - Jul 2014
Social Media - Writing daily posts for Facebook, Twitter, LinkedIn and Google Plus. Daily monitoring and weekly progress tracking. Community and Corporate Outreach - Personally reaching out to area businesses to encourage membership and foster mutually beneficial relationships. Membership Coordinating/ Sales - Offering knowledge to inquiring individuals looking for more information on our Club. Correspond face to face, over the phone and in person. Data Entry - Daily… Show more Social Media - Writing daily posts for Facebook, Twitter, LinkedIn and Google Plus. Daily monitoring and weekly progress tracking. Community and Corporate Outreach - Personally reaching out to area businesses to encourage membership and foster mutually beneficial relationships. Membership Coordinating/ Sales - Offering knowledge to inquiring individuals looking for more information on our Club. Correspond face to face, over the phone and in person. Data Entry - Daily updates to the database. Show less Social Media - Writing daily posts for Facebook, Twitter, LinkedIn and Google Plus. Daily monitoring and weekly progress tracking. Community and Corporate Outreach - Personally reaching out to area businesses to encourage membership and foster mutually beneficial relationships. Membership Coordinating/ Sales - Offering knowledge to inquiring individuals looking for more information on our Club. Correspond face to face, over the phone and in person. Data Entry - Daily… Show more Social Media - Writing daily posts for Facebook, Twitter, LinkedIn and Google Plus. Daily monitoring and weekly progress tracking. Community and Corporate Outreach - Personally reaching out to area businesses to encourage membership and foster mutually beneficial relationships. Membership Coordinating/ Sales - Offering knowledge to inquiring individuals looking for more information on our Club. Correspond face to face, over the phone and in person. Data Entry - Daily updates to the database. Show less
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Office Assistant
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Mar 2007 - Mar 2014
General office duties, multi-line phone system, filing, data entry, insurance technician processing. Led the company effort to "go paperless," by transforming 50+ year old paper insurance files into workable digital records in the AMS 360 system. General office duties, multi-line phone system, filing, data entry, insurance technician processing. Led the company effort to "go paperless," by transforming 50+ year old paper insurance files into workable digital records in the AMS 360 system.
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Cinemark
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United States
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Entertainment Providers
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700 & Above Employee
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Team Member
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Mar 2006 - Nov 2007
Customer Service, Cash Register Customer Service, Cash Register
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Education
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2012 - 2014
California State University-Sacramento
Bachelor's Degree, Public Relations / Communication Studies -
2007 - 2011
Woodland Community College
Associates of Science, Social & Behavioral Sciences -
2003 - 2007
Pioneer High School
Diploma, General
Community
