Experience

Louisiana Lottery Corporation

• United States
• Gambling Facilities and Casinos
• 1 - 100 Employee

• Director of Communications

  • Feb 2003 - Present

  Create, supervise staff and evaluate all aspects of B2B and B2C strategic communications to support ongoing draw-style game sales and monthly scratch-off game launches. Develop and oversee implementation of integrated marketing communications tactics, product/brand positioning, player promotions and public relations messaging to 2,800+ convenience store and grocery retailers, as well as customer base of 42 percent of Louisiana adults. Identify, deploy and measure integrated marketing communications strategies utilizing traditional media (print and broadcast), digital/online media assets (public website, employee intranet, players’ club, broadcast email, online surveys), social media (Facebook, Twitter & YouTube), print publications (brochures, newsletters, point-of-sale materials, sales collateral and signage) and video production to enhance the Lottery’s brand, sales, customer loyalty and corporate image. Serve as primary editor for all corporate communications to ensure accuracy, consistency, best practices and brand standards. Oversee public relations, issues management and media relations plans – including a speakers’ bureau, winner publicity, financial/state treasury transfers, responsible play and consumer protection – to support public trust in and brandy affinity for the Lottery. Monitor and measure earned media and player opinions to ensure program effectiveness and proactively address potential concerns. Serve as main spokesperson for media interviews and crisis communications. Identify issues and best practices to prepare white papers/articles to educate employees and retailer base.Recommend and pursue technology enhancements for online and mobile marketing efforts. Oversee and evaluate digital communications tactics, including website design, content and user functionality; corporate intranet; social media enterprise applications; and players’ club features.Assist in the creation of new product concepts and advertising campaigns.



Greater Baton Rouge Food Bank

• Board Member

  • 2007 - 2010



LWCC

• Insurance
• 200 - 300 Employee

• Senior Communications Specialist

  • May 1995 - Feb 2003

  Write and produce four-color publications targeted at specialty audiences including 30,000 LA businesses and 2,000 healthcare providers. Design and implement short-term public relations campaigns around corporate goals. Design and implement long-term communications initiatives, including producing corporate sales materials based on the company’s brand, features, benefits and advantages. Develop and maintain public website with “opt-in” e-newsletter service. Lead design and implementation team for corporate interactive employee intranet. Collaborate on the strategic marketing direction of corporate advertising (TV, Radio & Print) and communications budget in concert with ad agency. Ensure positive corporate image through media relations, crisis communications and issues management. Launch, position and promote the state’s first and largest health network for workers’ comp injuries to both healthcare providers and businesses to increase network utilization. Lead internal committee of tradeshow workers and train on selling strategies and lead generation. Other areas of responsibility include market research, event management, graphic design and desktop publishing.



Safety Council of the Louisiana Capitial Area

• Communications Director

  • Jan 1992 - May 1995

  Develop organization’s public relations materials and serve as spokesperson at speaking engagements, radio/TV appearances and community action and legislative coalitions. Coordinate community and media relations plan focused on selling safety education. Oversee the implementation of children’s safety programs, including beginning the KidSense Gun Safety Program in Baton Rouge. Responsible for writing and producing membership materials, safety course brochures and newsletters for 200+ industrial and community membership base. Other activities include grant writing, corporate fundraising.