Kimberly Yim, MBA

Senior Revenue Analyst at Cunard
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Contact Information
us****@****om
(386) 825-5501
Location
Los Angeles Metropolitan Area
Languages
  • Khmer (Cambodian) Native or bilingual proficiency
  • English Native or bilingual proficiency

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Bio

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Experience

    • United Kingdom
    • Leisure, Travel & Tourism
    • 700 & Above Employee
    • Senior Revenue Analyst
      • Oct 2021 - Present

    • Strategic Pricing Analyst
      • Jul 2018 - Mar 2022

      • Develops strategic pricing for North American markets by analyzing booking trends and pace against forecast to ensure appropriate pricing in the market at product launch.• Manage the entire project phase for launching new voyages; this includes pricing voyages, deciding Early Booking Benefits promotion, ensuring and testing promo codes are built correctly, setting inventory limits, producing all required launch details and Program Releases for agent partners and internal team members.• Analyzes booking activity associated with previous pricing actions and uses results to develop new pricing initiatives to stimulate demand.• Conducts daily voyage inventory and booking performance analysis, including setting inventory limits in the reservation system to ensure appropriate availability for consumers.• Develops tactical cruise pricing and inventory recommendations for senior management review.• Prepares statistical reports; analyzes and interprets data; and develops ad hoc reports.• Provides Marketing with fares for consumer marketing initiatives.• Reviews pricing collateral for accuracy and reviews email and marketing initiatives for message compatibility.• Responds to pricing and inventory requests from other departments in a timely manner. Show less

    • Pricing Analyst - Asia
      • Nov 2015 - Jul 2018

      - Develops pricing strategy for Asia and South America markets by analyzing booking trends and pace against forecast to ensure appropriate pricing in the market- Analyzes booking activity associated with previous pricing actions and uses results to develop new pricing initiatives to stimulate demand- Conducts daily voyage inventory and booking performance analysis, include setting inventory limits in the reservation system to ensure appropriate availability for consumers - Develops tactical cruise pricing and inventory recommendations for senior management review- Uses the Yield Management System (YMS) to support revenue optimization decisions such as; managing voyage occupancy, forecasting future demand, pricing changes and approving group allocations- Prepares statistical reports; analyzes and interprets data and develops ad hoc reports- Reviews pricing collateral for accuracy and reviews email and marketing initiatives for message compatibility Show less

  • Christy's Donuts
    • Moreno Valley, CA
    • Assistant Manager
      • Jun 2006 - Nov 2015

      - Manage cash flow, track monthly budget and sales reports - Analyze consumer behavior and competitive landscape - Collaborate with suppliers and vendors to ensure proper business development - Planned and implemented marketing strategies that increase revenue by 20%, including social media and internet presence, loyalty program and product promotion - Implemented the sale of Ice Cream Donuts; from inception to market research and logistics - Manage cash flow, track monthly budget and sales reports - Analyze consumer behavior and competitive landscape - Collaborate with suppliers and vendors to ensure proper business development - Planned and implemented marketing strategies that increase revenue by 20%, including social media and internet presence, loyalty program and product promotion - Implemented the sale of Ice Cream Donuts; from inception to market research and logistics

    • United States
    • Travel Arrangements
    • 700 & Above Employee
    • Intern, Retail Marketing
      • Jun 2014 - Aug 2014

      - Led the development of a new-to-launch content hub using Rhythmyx, which created 150 new keyword rich URLs for inbound links - Created unique digital advertising creatives for contextual and behavioral targeting efforts - Worked with Google Adwords for targeted paid search and SEO initiatives - Successfully tackled various projects concurrently while learning by doing - Led the development of a new-to-launch content hub using Rhythmyx, which created 150 new keyword rich URLs for inbound links - Created unique digital advertising creatives for contextual and behavioral targeting efforts - Worked with Google Adwords for targeted paid search and SEO initiatives - Successfully tackled various projects concurrently while learning by doing

    • Community Assistant
      • Apr 2011 - Oct 2011

      - Provided informative apartment tours to prospective residents - Answered and directed incoming phone calls - Collaborated with co-workers to coordinate monthly activities for residents - Collected residents' information, discussed leasing options, and maintained documentations - Improved marketing tactics and customer retention techniques that contributed to a 20% sales increase in September 2011 - Provided informative apartment tours to prospective residents - Answered and directed incoming phone calls - Collaborated with co-workers to coordinate monthly activities for residents - Collected residents' information, discussed leasing options, and maintained documentations - Improved marketing tactics and customer retention techniques that contributed to a 20% sales increase in September 2011

Education

  • The A. Gary Anderson Graduate School of Management
    Master of Business Administration (MBA), Business Administration
    2013 - 2015
  • University of California, Riverside
    Bachelor of Science (BS), Business Adminsitration
    2009 - 2013
  • University of Oxford
    Global Business Enterprise
    2012 - 2012

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