Kimberly Wonch
Director of E-commerce at Swanson Health- Claim this Profile
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Bio
Douglas Cuffman, UXC, CSPO
I reported to Kim at Swanson Health. She is not only an expert in product management, merchandising, and e-commerce, she is a bright and capable professional with a knack for problem-solving, and just an all-around good person who is a pleasure to work with. We often worked in a stressful work environment with unrealistic timelines and difficult deliverables. Kim always takes a level-headed approach to conflict and chaos, coming up with a strategy that keeps the team moving and delivering the best quality possible. I'm sure any team will greatly benefit from Kim's expertise and I wish her every success in the future.
Charity Webb
Kim has a strong background in digital marketing and merchandising, however, her leadership and ability to embrace change is what makes her stand out. While working together she was a breath of fresh air in difficult circumstances and always willing to dive in and help. She's a true team player and pleasure to work with.
Douglas Cuffman, UXC, CSPO
I reported to Kim at Swanson Health. She is not only an expert in product management, merchandising, and e-commerce, she is a bright and capable professional with a knack for problem-solving, and just an all-around good person who is a pleasure to work with. We often worked in a stressful work environment with unrealistic timelines and difficult deliverables. Kim always takes a level-headed approach to conflict and chaos, coming up with a strategy that keeps the team moving and delivering the best quality possible. I'm sure any team will greatly benefit from Kim's expertise and I wish her every success in the future.
Charity Webb
Kim has a strong background in digital marketing and merchandising, however, her leadership and ability to embrace change is what makes her stand out. While working together she was a breath of fresh air in difficult circumstances and always willing to dive in and help. She's a true team player and pleasure to work with.
Douglas Cuffman, UXC, CSPO
I reported to Kim at Swanson Health. She is not only an expert in product management, merchandising, and e-commerce, she is a bright and capable professional with a knack for problem-solving, and just an all-around good person who is a pleasure to work with. We often worked in a stressful work environment with unrealistic timelines and difficult deliverables. Kim always takes a level-headed approach to conflict and chaos, coming up with a strategy that keeps the team moving and delivering the best quality possible. I'm sure any team will greatly benefit from Kim's expertise and I wish her every success in the future.
Charity Webb
Kim has a strong background in digital marketing and merchandising, however, her leadership and ability to embrace change is what makes her stand out. While working together she was a breath of fresh air in difficult circumstances and always willing to dive in and help. She's a true team player and pleasure to work with.
Douglas Cuffman, UXC, CSPO
I reported to Kim at Swanson Health. She is not only an expert in product management, merchandising, and e-commerce, she is a bright and capable professional with a knack for problem-solving, and just an all-around good person who is a pleasure to work with. We often worked in a stressful work environment with unrealistic timelines and difficult deliverables. Kim always takes a level-headed approach to conflict and chaos, coming up with a strategy that keeps the team moving and delivering the best quality possible. I'm sure any team will greatly benefit from Kim's expertise and I wish her every success in the future.
Charity Webb
Kim has a strong background in digital marketing and merchandising, however, her leadership and ability to embrace change is what makes her stand out. While working together she was a breath of fresh air in difficult circumstances and always willing to dive in and help. She's a true team player and pleasure to work with.
Experience
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Swanson Health
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United States
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Wellness and Fitness Services
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100 - 200 Employee
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Director of E-commerce
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Nov 2021 - Present
• User Experience• Data Analysis and Reporting• Agile and Waterfall Project management• Search Engine Optimization• Digital Marketing• E-Commerce Operations• Onsite Merchandising• Conversion rate optimization
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Sr. Manager E-Commerce and Marketing
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Apr 2019 - Nov 2021
• Leader of Print marketing• Leader of Email and SMS Marketing• Search Engine Optimization• Digital Marketing• E-Commerce Operations• Onsite Merchandising• Conversion rate optimization
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Scheels
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United States
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Retail
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700 & Above Employee
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E-commerce Hardlines Product Leader
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Mar 2018 - Apr 2019
• Hardline’s Site Merchandising Strategies • Digital Marketing strategy and execution • Data Analysis and Reporting • Search Engine Optimization • E-Commerce Operations • Conversion rate optimization • Rating and review platform integration • Drop ship and Assortment expansion • Hardline’s Site Merchandising Strategies • Digital Marketing strategy and execution • Data Analysis and Reporting • Search Engine Optimization • E-Commerce Operations • Conversion rate optimization • Rating and review platform integration • Drop ship and Assortment expansion
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Cabela's
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United States
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Retail
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1 - 100 Employee
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E-commerce Ops Marketing Manager
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Aug 2012 - Mar 2018
• Digital Merchandising online and offline• Conversion rate optimization• E-Commerce Operations• Digital Marketing Liaison• Dropship Assortment Expansion• Search Engine Optimization• Data Analytics
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Digital Merchant & Strategist
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Dec 2010 - Aug 2012
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Merchandise Buyer
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Jul 2006 - Dec 2010
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Quality Assurance Specialist/Designer
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Jul 2002 - Jul 2006
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Education
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1997 - 2002
University of Wyoming
Bachelor's degree Consumer Science, Textiles and Merchandising
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