Experience

Bright Diva Pte Ltd

• Singapore
• Manufacturing
• 1 - 100 Employee

• Senior Key Account Manager

  • Oct 2020 - Present

• Key Account Manager

  • Feb 2019 - Present



Hi-Beau International Pte Ltd

• Key Account Manager

  • Aug 2018 - Feb 2019

  Retail channel includes modern trade KeyAccounts, general trade, Consistent with annual plans, establish monthlyand quarterly targets and continually measureprogress towards these targetsResponsible for negotiation of trading terms,service and maintain sound relationship andconduct business reviews with Key Accountcustomers. Plan and execution of promotionactivitiesResponsible for demand planning and forecastingby customers. Effectively… Retail channel includes modern trade KeyAccounts, general trade, Consistent with annual plans, establish monthlyand quarterly targets and continually measureprogress towards these targetsResponsible for negotiation of trading terms,service and maintain sound relationship andconduct business reviews with Key Accountcustomers. Plan and execution of promotionactivitiesResponsible for demand planning and forecastingby customers. Effectively manage stock holdinglevel, trade expenditure and conduct regularaccounts reconciliations. Work closely with Marketing, to ensure a clearunderstanding of the marketing objectives andNew Product Development direction to furtherdevelop the business and execution of trade plansEvaluate results of the sales & promotions planand recommend, when and where appropriate, onchanges deemed necessaryReview and analyze product pricing structure andrecommend pricing action where necessary Show more Show less



WATSONS SINGAPORE

• Singapore
• Retail
• 400 - 500 Employee

• Buyer (Dietary (Slimming,Tonics, Collagen),Family Planning & Health Equipement)

  • Aug 2017 - Jul 2018

  Understand consumers’ needs and wants, analyze their evolving shopping and buying patterns to increase sales and market share.Keep abreast with market trends and respond appropriately, and anticipate/forecast future trends.ProductManage new product launch; review existing merchandise to ensure competitiveness.Manage the entire acquisition process for new products; from product development , launch, pricing & promotion.Manage stock level from forecasting to adjustment… Understand consumers’ needs and wants, analyze their evolving shopping and buying patterns to increase sales and market share.Keep abreast with market trends and respond appropriately, and anticipate/forecast future trends.ProductManage new product launch; review existing merchandise to ensure competitiveness.Manage the entire acquisition process for new products; from product development , launch, pricing & promotion.Manage stock level from forecasting to adjustment in response to operational needs to ensure optimal supplyWork closely with relevant internal and external parties on activities to build brand awareness of new products, rejuvenate sales of slow moving products and to drive sales for existing products.Stock Management/ Product launch / Promotion Plan/ Operation ExecutionLiaise with product development team / marketing dept / supply chain dept / operations dept to ensure smooth business transition.Sales/ProfitabilityNegotiation with suppliers for better product assortment, better costing and support for A & P programsGrow category sales; maximise margin to ensure profit growthConduct regular review of key performance indicators Manage the ROI Show more Show less

• Buyer (Health & Dietary,First Aid, Homecare)

  • Nov 2015 - Mar 2017

  Understand consumers’ needs and wants, analyze their evolving shopping and buying patterns to increase sales and market share.Keep abreast with market trends and respond appropriately, and anticipate/forecast future trends.ProductManage new product launch; review existing merchandise to ensure competitiveness.Manage the entire acquisition process for new products; from product development , launch, pricing & promotion.Manage stock level from forecasting to adjustment… Understand consumers’ needs and wants, analyze their evolving shopping and buying patterns to increase sales and market share.Keep abreast with market trends and respond appropriately, and anticipate/forecast future trends.ProductManage new product launch; review existing merchandise to ensure competitiveness.Manage the entire acquisition process for new products; from product development , launch, pricing & promotion.Manage stock level from forecasting to adjustment in response to operational needs to ensure optimal supplyWork closely with relevant internal and external parties on activities to build brand awareness of new products, rejuvenate sales of slow moving products and to drive sales for existing products.Stock Management/ Product launch / Promotion Plan/ Operation ExecutionLiaise with product development team / marketing dept / supply chain dept / operations dept to ensure smooth business transition.Sales/ProfitabilityNegotiation with suppliers for better product assortment, better costing and support for A & P programsGrow category sales; maximise margin to ensure profit growthConduct regular review of key performance indicators Manage the ROI Show more Show less



Big Box Singapore Pte Ltd

• Retail
• 1 - 100 Employee

• Buyer (Ladies Shoes, Bags, Apparels)

  • Mar 2014 - Jun 2015

  Outright Development (Sklyer) I over see monthly OTB; purchase order, stockholdings, and stock cover. My responsibilities also includes monthly sell thru report, sales report, top seller report, reviewingsales performance and achieving sales objective. I plan store layout and calculate budget for store sales accordingly to PSF sales. I have to liaise with A&P for advertisement promotions mechanics and select products for shoot Liaise with suppliers for… Outright Development (Sklyer) I over see monthly OTB; purchase order, stockholdings, and stock cover. My responsibilities also includes monthly sell thru report, sales report, top seller report, reviewingsales performance and achieving sales objective. I plan store layout and calculate budget for store sales accordingly to PSF sales. I have to liaise with A&P for advertisement promotions mechanics and select products for shoot Liaise with suppliers for product development and future business developments. Plan Skyler collection few months in advance and plan development with suppliers Travelled to Hang Zhou for buying trip. Ensure that the stockholdings are kept at a healthy level. Sku Creation Open Purchase Orders Ensure that all stocks are distributed and replenishedConsignment Communicate with Consignment Suppliers, Plan the allocation for atriums and expo sales, andassist with new developments of the planning and changes in store Lias with vendor and suppliers, meet up with them to discuss future. Plan suppliers for individualmerchandise mix in atrium. Plan and select the types of merchandise to bring in store. To Enhance the sales of the items. Over see the whole ladies shoes & Handbags & Apparels department. Work closely with floor staff to ensure that all changes and operations run smoothly. Purchase and plan merchandise, meet up with suppliers to work out merchandise planning. Do excel sales reports and planning of merchandise. Cold call new suppliers to bring them into store events or event consignment in stores. Make sure that sales figures are being met and all sales events are moving smoothly. Solve any hiccups in the fastest way possible. Show more Show less



Dickson Stores Pte. Ltd

• Buyer (Tommy Hilfiger Women wear)

  • Aug 2013 - Mar 2014

  In charge of the buying for the women’s department for the brand Tommy Hilfiger Purchasing and allocation of apparels for Singapore and Malaysia stores (5 stores in Singapore &4 stores in Malaysia.Replenishment and transferring of merchandise within stores to ensure thatsizes and styles are sufficient for good sales. Planning and handling budgeting before the buying trip to ensure that the budget allocated to theregion and stores are purchased accordingly to the… In charge of the buying for the women’s department for the brand Tommy Hilfiger Purchasing and allocation of apparels for Singapore and Malaysia stores (5 stores in Singapore &4 stores in Malaysia.Replenishment and transferring of merchandise within stores to ensure thatsizes and styles are sufficient for good sales. Planning and handling budgeting before the buying trip to ensure that the budget allocated to theregion and stores are purchased accordingly to the projections. Handle monthly principal reports, and company reports and also day to day responsibilities donesuch as new shipments. Buying trips to Europe for line opening, selection of the styles and collection for the Singaporeand Malaysia stores. Ensuring good margin and markup for apparels. Ensuring that we keep our stores in line with principal guidelines. Planning the layout allocations for new arrivals Planning stores and markdown for adhoc external events and in store promotions. Responsible for fashion buying and the formulation of pricing strategy Assist in sales planning activities such as sales projection, product launches and productdevelopment, Monitor and analyze sales performance to achieve sales objectives Ensure accurate and timely sales performance reports are prepared to facilitate the buying andmarketing process,identify market potential and growth of the brand Show more Show less



Styleklad Pte. Ltd

• Business Owner

  • Jan 2012 - Aug 2013

  Started the company setup from scratch Went Guangzhou for buying trip and purchase 1 st collection Oversee the delivery packing and stock take when goods arrive Plan photo shoot and coordinate shoot with photographer’s models and also ensure all lightingsare in place. Once photos and videos are ready, edited photos and videos and uploaded all media products toonline website. Typed in all the respective information Plan ad hoc events to sell products Created… Started the company setup from scratch Went Guangzhou for buying trip and purchase 1 st collection Oversee the delivery packing and stock take when goods arrive Plan photo shoot and coordinate shoot with photographer’s models and also ensure all lightingsare in place. Once photos and videos are ready, edited photos and videos and uploaded all media products toonline website. Typed in all the respective information Plan ad hoc events to sell products Created and ensure promotions to bring in more sales. Show more Show less



Robinson & Co (Singapore) Pte Ltd

• Buyer

  • Apr 2009 - Dec 2011

  John LIttle Departmental store.Started as an Assistant buyer (shoes & handbags) started with consignment. Sourced for potential newbrands for business opportunities in store & external events. (April 2009 -August 2010) Managementstarted to have interest in developing house brand. The company gave me an opportunity to take charge ofnew casual house brand for john little (August 2010 December 2011) our monthly sales grew steadilyover the past one-year, sales grown… John LIttle Departmental store.Started as an Assistant buyer (shoes & handbags) started with consignment. Sourced for potential newbrands for business opportunities in store & external events. (April 2009 -August 2010) Managementstarted to have interest in developing house brand. The company gave me an opportunity to take charge ofnew casual house brand for john little (August 2010 December 2011) our monthly sales grew steadilyover the past one-year, sales grown up to 80% since last year. From just ladies casual wear, the brand hasgrown from one department with additional departments such as shoes, bags, accessories, home wear &works wear. I over see monthly OTB; purchase order, stockholdings stock cover. My responsibilities also includes monthly sell thru report, sales report, top seller report, reviewingsales performance and achieving sales objective. I plan store layout and calculate budget for store sales accordingly to PSF sales. I have to liaise with A&P for advertisement promotions mechanics and select products for shoot Liaise with suppliers for product development and future business developments. Plan Staples collection few months in advance and plan development with suppliers Travelled to Guang Zhou for buying trip every quarterly of the year. Ensure that the stockholdings are kept at a healthy level. Show more Show less



Dano International Pte Ltd

• Retail Executive

  • Aug 2007 - Mar 2009

  In charge of shop display, fixtures. Poster design/Label design/Advertisement, Visual Merchandiser Graphic design and A&P. Take charge of atrium layout, planning and execution, and setup of atrium sale Take charge of renovation and reinstatement of outlets. Marketing and advertisement for promotions and sales. Multi tasking and communication of supplier/sale staff /contractor Personal Assistant of (Dano International) Director. Handle slight merchandising… In charge of shop display, fixtures. Poster design/Label design/Advertisement, Visual Merchandiser Graphic design and A&P. Take charge of atrium layout, planning and execution, and setup of atrium sale Take charge of renovation and reinstatement of outlets. Marketing and advertisement for promotions and sales. Multi tasking and communication of supplier/sale staff /contractor Personal Assistant of (Dano International) Director. Handle slight merchandising roles, tagging, stock inquiry and distribution. Choose fabrics and styles of clothing’s for sale. Submit Work report, Market research report to managing Director. Space planning, Retail marketing with the aid of graphic design and also Visual Bars and fixture merchandising Show more Show less