Experience

University of Arkansas System Cooperative Extension Service

• United States
• Higher Education
• 100 - 200 Employee

• Social Media Manager

  • Aug 2017 - Present

  Develop relevant content topics to reach Extension’s target customers • Create, curate, and manage all published social media content (images, video and written). • Monitor, listen and respond to users in a “Social” way while cultivating new client relationships. • Conduct online advocacy for Extension programming. • Develop and expand community and/or influencer (agent/specialist) outreach efforts. • Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, etc.). • Design, create and manage promotions and Social ad campaigns. • Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review. • Analyze key metrics and tweak strategy as needed. • Compile reports for management showing results (ROI). Training and Support • Develop and implement outreach and training for employees including regular Zoom-based training, PSD supported (internal) training • Train county and specialist staff one-on-one as needed to troubleshoot issues • Maintain and revise (as needed) social media governance processes • Monitor trends in social media tools, applications, channels, design and strategy and relay changes to Extension social media users • Assist with e-newsletter training as needed • Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate Blogs, Websites, and E-news Content • Update and maintain key website pages on uaex.edu to feature the most current information for social media and blog posting • Maintain the row crops blog • Use e-newsletter software to create and send notifications of new blog or content posts for row crops or UAEX blogs



University of Arkansas Department of Plant Pathology

• Hope, AR

• Program Associate

  • Jul 2003 - Aug 2017

  • Coordinate the soybean cultivar disease screening program, a comprehensive program and second largest of its kind in the South • Lead a statewide team of individuals who conduct soybean disease research, conduct portions of research in greenhouse and field, collect data and report results (used by soybean growers for variety selection) • Serve as webmaster and content editor for Arkansas Row Crops blog and ONTA, a professional nematology organization • Design and develop educational and promotional materials for extension programs • Assist with online course instruction and serve as technical support • Assist with educational field day preparation and promotion • Develop promotional materials for various programs and organizations • Utilize social media and Constant Contact for mass emailing of newsletters • Analyze data and publish results; review data for trends to aid in program planning



U.S. Forest Service

• United States
• Government Administration
• 700 & Above Employee

• Guide

  • May 2003 - Jul 2003

  Served as an interpretive guide for visitors to the Ozark - St. Francis National Forest and Blanchard Springs Caverns. Served as an interpretive guide for visitors to the Ozark - St. Francis National Forest and Blanchard Springs Caverns.



Panther Bay Marina

• Mountain Home, AR

• Office and Marina Assistant

  • May 1998 - Jun 2003

  • Assisted with daily operations of marina including customer service, sales, equipment rentals, office and property maintenance, and inventory management and restocking • Assisted with lease agreements, invoices and receivables, customer notifications, vendor contacts, supply ordering, and scheduling boat maintenance for customers • Assisted with daily operations of marina including customer service, sales, equipment rentals, office and property maintenance, and inventory management and restocking • Assisted with lease agreements, invoices and receivables, customer notifications, vendor contacts, supply ordering, and scheduling boat maintenance for customers



Monsanto Company

• United States
• Farming
• 700 & Above Employee

• Laboratory Assistant

  • Feb 2002 - Aug 2002

  • Assisted with soybean research efforts including seed packaging, organization, field preparation, planting, disease screening efforts, and hybrid cross pollination • Trained in safe work practices, blood-borne pathogens, and safe driving • Assisted with soybean research efforts including seed packaging, organization, field preparation, planting, disease screening efforts, and hybrid cross pollination • Trained in safe work practices, blood-borne pathogens, and safe driving



Quality Wholesale Florist

• Jonesboro, AR

• Sales and Delivery Associate

  • May 2001 - Dec 2001

  • Conducted daily sales calls to florists in Southern Missouri and Northeast Arkansas • Coordinated order processing and delivery of products to florists • Organized products in new warehouse and showroom after relocation of business • Managed fresh floral inventory and potted plant inventory based on consumer demand • Conducted daily sales calls to florists in Southern Missouri and Northeast Arkansas • Coordinated order processing and delivery of products to florists • Organized products in new warehouse and showroom after relocation of business • Managed fresh floral inventory and potted plant inventory based on consumer demand



Syngenta

• Switzerland
• Farming
• 700 & Above Employee

• Seasonal Worker - Wheat Research

  • May 2000 - Oct 2000

  • Assisted with wheat research including variety selection, disease monitoring, purification efforts, harvesting, seed cleaning and packaging, grain analysis, chemical treatment application, and planting of research plots • Assisted with wheat research including variety selection, disease monitoring, purification efforts, harvesting, seed cleaning and packaging, grain analysis, chemical treatment application, and planting of research plots