Experience

City of Lakewood

• United States
• Government Administration
• 400 - 500 Employee

• Marketing And Business Development Coordinator

  • Mar 2014 - Present

  Greater Denver Area Manage and implement golf and facility marketing, promotions, advertising, and social media. Collaborate with department staff to maximize revenue potential and optimize services to the community. • Successfully marketed two golf courses through the pandemic and multiple projects in 2020 and 2021, including a full irrigation system replacement and biennial price increases, resulting in the highest grossing revenue years at both courses. • Increased golf newsletter subscribers by 512%… Show more Manage and implement golf and facility marketing, promotions, advertising, and social media. Collaborate with department staff to maximize revenue potential and optimize services to the community. • Successfully marketed two golf courses through the pandemic and multiple projects in 2020 and 2021, including a full irrigation system replacement and biennial price increases, resulting in the highest grossing revenue years at both courses. • Increased golf newsletter subscribers by 512% since 2017. • Launched new golf course ad campaign in 2021. • Achieved 103% of $1.63M 2021 rental revenue budget and increased total revenue by 49% from March 2014 to YE 2021. • Support Facility Coordinators and the golf courses, including leads, promotion ideas, market analysis, and price increases. • Website creation and management. Launched Weddings at Lakewood.com in 2016. Rebuilt golf pages on City website in 2018. Launching GolfLakewood.com in April 2022. • Rebranded Lakewood’s golf courses that added to the legitimacy of both brands, including soliciting agency proposals, liaising with the contractor, gaining internal buy-in, and execution. • Marketing lead on multiple projects and events, including Lakewood’s scholarship program, Plaza opening celebration, and annual 4th of July fireworks celebration. Show less



FOX31 KDVR / Channel 2 KWGN

• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Account Executive

  • Sep 2012 - Mar 2013

  Denver, CO Generated ad revenue. • Secured $1.1M in annual and quarterly ad revenue for 2013.



SignStorey, Inc.

• Advertising Services
• 1 - 100 Employee

• Director, National Accounts, Pacific Northwest

  • Aug 2009 - May 2012

  San Francisco Bay Area Generated national ad revenue for GameStop TV, a leading digital in-store TV network. Clients included video game publishers, as well as non-endemic advertisers and their agencies. • Achieved 60% of 2012 goal prior to my departure in May 2012. • Increased revenues in 2011 for top 5 video game publishers by 24% YOY. • Brought on five new publishing advertisers in 2010 resulting in over $1.3M in new advertising revenue. • Negotiated first yearly upfront deals with three publishing… Show more Generated national ad revenue for GameStop TV, a leading digital in-store TV network. Clients included video game publishers, as well as non-endemic advertisers and their agencies. • Achieved 60% of 2012 goal prior to my departure in May 2012. • Increased revenues in 2011 for top 5 video game publishers by 24% YOY. • Brought on five new publishing advertisers in 2010 resulting in over $1.3M in new advertising revenue. • Negotiated first yearly upfront deals with three publishing partners. Show less



Midway Games

• Computer Games
• 1 - 100 Employee

• Director Channel Marketing

  • May 2007 - Aug 2009

  Greater Chicago Area Created overall portfolio and brand retail marketing strategy, execution, and production at retail, effectively managing a $2 MM budget and achieving strong in-store, online, and advertising presence for all Midway titles. • Exceeded 2007 pre-sell goals by 300% and 2008 by 250%. • Developed Midway’s most successful pre-sell program for Mortal Kombat vs. DC Universe. • Presented products and marketing strategies to all top 10 retail partners, enabling the North American Sales team to… Show more Created overall portfolio and brand retail marketing strategy, execution, and production at retail, effectively managing a $2 MM budget and achieving strong in-store, online, and advertising presence for all Midway titles. • Exceeded 2007 pre-sell goals by 300% and 2008 by 250%. • Developed Midway’s most successful pre-sell program for Mortal Kombat vs. DC Universe. • Presented products and marketing strategies to all top 10 retail partners, enabling the North American Sales team to maximize sell-in for Midway’s game releases and achieve key launch goals for 16 game releases. • Extended Midway’s leadership in retail marketing innovation with key retail and business partners including licensors (NBA and Warner Brothers), promotional partners (Virgin Comics and Nvidia), and hardware manufacturers (Sony and Microsoft). Show less



Viacom

• United States
• Entertainment
• 700 & Above Employee

• Account Director, Affiliate Sales & Marketing

  • Jan 2004 - Apr 2007

  Chicago, IL Led, managed, and implemented strategic direction for distribution and marketing of 33 domestic cable networks. Client base consisted of Midwest cable companies with business operations of 5 MM cable subscribers in top DMAs, representing approximately $7.5 MM in gross revenue. • Closed 100% of 2006 sales prospects for new network launches. • Structured and negotiated the first two new product deals for MTVN, securing rights for video on demand and real-time dynamic ad… Show more Led, managed, and implemented strategic direction for distribution and marketing of 33 domestic cable networks. Client base consisted of Midwest cable companies with business operations of 5 MM cable subscribers in top DMAs, representing approximately $7.5 MM in gross revenue. • Closed 100% of 2006 sales prospects for new network launches. • Structured and negotiated the first two new product deals for MTVN, securing rights for video on demand and real-time dynamic ad insertion. • Directed cross-functional teams, resulting in 100% execution of all goals.

• Account Manager, Affiliate Sales & Marketing

  • Feb 2002 - Jan 2004

  Chicago, IL Managed MTV Networks’ distribution and account strategy for 1.5M subscribers in Midwest markets representing approximately $2.5M in gross revenue. • Recognized two years running as one of top three in national sales force. • Successfully managed internal and external cross-functional teams to ensure successful channel and affiliate marketing initiatives: VH1 Save the Music, Nickelodeon’s Big Help, MTV Choose or Lose. • Implemented value added marketing initiatives for twenty-two… Show more Managed MTV Networks’ distribution and account strategy for 1.5M subscribers in Midwest markets representing approximately $2.5M in gross revenue. • Recognized two years running as one of top three in national sales force. • Successfully managed internal and external cross-functional teams to ensure successful channel and affiliate marketing initiatives: VH1 Save the Music, Nickelodeon’s Big Help, MTV Choose or Lose. • Implemented value added marketing initiatives for twenty-two networks to maximize the value of all brands and drive revenues.

• Training Manager

  • Mar 2000 - Feb 2002

  Greater Los Angeles Area Created, promoted, and sold-in new training function to all senior management. Created awareness of MTVN’s brand strength to drive affiliate revenue and increase distribution. • Managed a team of four which negotiated and conducted training presentations for 8,300 customer service personnel, affecting over 11M cable subscribers in a 12-month period. • Met 100% of goals set for the team. • Oversaw the creation of all materials, including presentations and video.

• Executive Assistant

  • Mar 1994 - Mar 2000

  Greater Los Angeles Area • Provided administrative support to two Vice Presidents and thirteen member sales staff, including tracking regional sales goals and regional sales forecasting/reporting. • Coordinated participation in major network events and trade shows.