Experience

Engatica

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Leading engatica

  • Nov 2021 - Present

  Brand Strategy Development: Develop a clear and comprehensive brand strategy that aligns with the organization's goals and target audience. Define the brand's positioning, values, and messaging to differentiate it from competitors. Continuously analyze market trends and consumer insights to refine the brand strategy and adapt to changing market conditions. Brand Identity Management: Create and maintain brand guidelines that dictate the use of logos, colors, typography, and… Show more Brand Strategy Development: Develop a clear and comprehensive brand strategy that aligns with the organization's goals and target audience. Define the brand's positioning, values, and messaging to differentiate it from competitors. Continuously analyze market trends and consumer insights to refine the brand strategy and adapt to changing market conditions. Brand Identity Management: Create and maintain brand guidelines that dictate the use of logos, colors, typography, and other visual elements. Ensure consistency in branding across all marketing materials, both online and offline. Oversee the creation of marketing collateral, packaging, and advertising campaigns to ensure they adhere to brand standards. Product and Portfolio Management: Collaborate with all teams to ensure that new products or services align with the brand's values and target audience. Manage the brand's product portfolio, including product launches, rebranding, and discontinuation decisions. Determine pricing strategies that reflect the brand's positioning and market value. Marketing and Communication Strategy: Develop and execute integrated marketing and communication plans that promote brand awareness and engagement. Coordinate advertising, public relations, social media, and content marketing efforts to ensure a cohesive brand message. Monitor and analyze the effectiveness of marketing campaigns, making data-driven decisions to optimize results. Brand Performance Analysis: Track and measure key performance indicators (KPIs) related to brand health, including brand awareness, perception, and loyalty. Conduct market research and competitive analysis to identify opportunities and threats in the market. Use data and insights to refine brand strategies and make recommendations for improvements. Show less



Engati

• United States
• Software Development
• 100 - 200 Employee

• Marketing Associate

  • Jun 2021 - Present

  Mumbai, Maharashtra, India 1. Social Media Strategy: Develop and execute comprehensive social media strategies aligned with the brand’s objectives. Create a content calendar, including engaging posts, stories, and multimedia content for various social media platforms. Monitor industry trends & and adapt strategies to stay relevant and competitive. 2. Content Creation and Management: Generate high-quality, engaging content for social media channels, including text, images, videos, and… Show more 1. Social Media Strategy: Develop and execute comprehensive social media strategies aligned with the brand’s objectives. Create a content calendar, including engaging posts, stories, and multimedia content for various social media platforms. Monitor industry trends & and adapt strategies to stay relevant and competitive. 2. Content Creation and Management: Generate high-quality, engaging content for social media channels, including text, images, videos, and graphics. Collaborate with graphic designers to produce visually appealing content. Ensure brand consistency and maintain the brand’s voice and tone across all social media channels. 3. Community Engagement: Interact with the audience by promptly responding to comments, messages, and mentions. Foster a sense of community and brand loyalty through engagement and interaction. Implement strategies to increase audience engagement and participation. 4. Influencer Partnerships: Identify and build relationships with relevant influencers and brand ambassadors. Negotiate and manage partnerships with influencers to promote the brand and its products/services. Monitor influencer campaigns to ensure they align with the brand’s values and goals. 5. Performance Analysis: Track and analyze social media metrics, including reach, engagement, conversion rates, and ROI. Use data-driven insights to refine marketing & and social media strategies. 6. Content Calendar and Scheduling: Maintain a content calendar to ensure consistent posting and campaign planning. Utilize scheduling tools to automate social media posts for optimal timing and efficiency. 7. Crisis Management: Be prepared to handle social media crises and negative feedback professionally and promptly. Develop crisis communication strategies to protect the brand’s reputation. 8. Stay Current with Trends: Stay informed about the latest trends in social media marketing, influencer marketing, and digital marketing in general.

• Product Evangelist

  • Sep 2020 - Present

  Mumbai, Maharashtra, India



Record n Play Media

• India
• Advertising Services
• 1 - 100 Employee

• Assistant Director

  • Mar 2019 - Jul 2019

  Mumbai, Maharashtra, India Key Responsibilities: Project Planning and Coordination: Work closely with the director to understand project goals and objectives. Assist in creating production schedules, budgets, and shot lists. Coordinate logistics, including location scouting, equipment rental, and talent casting. Production Oversight: Supervise the day-to-day operations on set, ensuring all tasks run smoothly. Manage the crew, ensuring everyone is aware of their roles and… Show more Key Responsibilities: Project Planning and Coordination: Work closely with the director to understand project goals and objectives. Assist in creating production schedules, budgets, and shot lists. Coordinate logistics, including location scouting, equipment rental, and talent casting. Production Oversight: Supervise the day-to-day operations on set, ensuring all tasks run smoothly. Manage the crew, ensuring everyone is aware of their roles and responsibilities. Maintain a safe and efficient working environment for the team and talent. Script and Shot Execution: Collaborate with the director to translate the script into actionable shot plans. Ensure that shots are captured according to the production schedule and creative direction. Monitor continuity, framing, and overall visual consistency. Communication and Collaboration: Act as a liaison between the director, crew, and clients, relaying instructions and feedback. Foster a positive and collaborative atmosphere on set to maximize creativity and productivity. Address and resolve any issues that may arise during production promptly. Post-Production Support: Assist in organizing and cataloging footage for the post-production team. Provide input and feedback during the editing and post-production process. Ensure that the final product aligns with the original creative vision. Equipment and Resource Management: Manage equipment inventory and ensure it is properly maintained. Coordinate with suppliers and vendors for equipment rentals and other production needs. Keep track of expenses and adhere to the production budget. Show less