Experience

NXT1

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Senior Marketing Manager

  • Jul 2023 - 6 months

  Bel Air, Maryland, United States As the Senior Strategic Marketing Manager at NXT1, a remote-first, PaaS/SaaS development startup, I have been driving success by leveraging my expertise in strategic marketing.



RockITek

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Senior Marketing Manager

  • Aug 2021 - 2 years 5 months

  Maryland, United States As the Senior Strategic Marketing Manager at ROCKITEK, I have been driving successful campaigns and increasing brand awareness for this 100% cloud-based company. Leveraging my expertise in strategic marketing, I have spearheaded the development and execution of comprehensive product and marketing strategies. I excel in go-to-market strategy development, product marketing and launches, cross-functional collaboration, market research and analysis, customer engagement, communication and… Show more As the Senior Strategic Marketing Manager at ROCKITEK, I have been driving successful campaigns and increasing brand awareness for this 100% cloud-based company. Leveraging my expertise in strategic marketing, I have spearheaded the development and execution of comprehensive product and marketing strategies. I excel in go-to-market strategy development, product marketing and launches, cross-functional collaboration, market research and analysis, customer engagement, communication and messaging, as well as brand development and promotion. Show less



WellAir

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Marketing Manager

  • Oct 2019 - Aug 2021

  Stamford, CT In this position, I drove revenue growth with creative strategies & data-driven campaigns. My duties included: • Established consumer-oriented marketing strategies and creative briefs, leading to a significant increase in brand recognition. • Incorporated emerging solutions in new products to enhance competitiveness and stay ahead of market trends. • Streamlined marketing processes and optimized customer relationship management using EMM and CRM software, resulting in a 30%… Show more In this position, I drove revenue growth with creative strategies & data-driven campaigns. My duties included: • Established consumer-oriented marketing strategies and creative briefs, leading to a significant increase in brand recognition. • Incorporated emerging solutions in new products to enhance competitiveness and stay ahead of market trends. • Streamlined marketing processes and optimized customer relationship management using EMM and CRM software, resulting in a 30% improvement in customer retention. • Utilized consumer behavior sciences to drive customer engagement and increase customer interaction. • Developed strategic industry partnerships to expand market reach and boost brand awareness, increasing market penetration. • Managed successful GTM strategies and product launches, leading to a 20% increase in market adoption. • Created collateral and content to improve prospect-to-lead conversion rates for the sales team. • Executed integrated marketing campaigns using ABM, paid social, webinars, and email marketing, resulting in a $2.8 million revenue increase in demand generation and lead conversion. • Developed scripts and storyboards for targeted videos and managed the editing process. • Provided content across various channels, including social media, web, digital ads, email campaigns, and sales enablement tools. • Assessed campaign effectiveness and improved marketing ROI through lead generation campaigns and tracking measures. • Created go-to-market guides and positioning strategies, contributing to a 15% increase in sales revenue. • Produced marketing materials for B2B and B2C channels, contributing to an increase in customer conversions. • Launched website improvements, resulting in an 18% increase in website traffic. • Initiated a new brand platform, significantly increasing brand awareness. • Developed effective go-to-market strategies and client presentations, leading to a considerable increase in client acquisition and satisfaction. Show less



Tallan

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Market Coordinator - AI, Mobile & Web Services

  • Jan 2017 - Sep 2019

  Glastonbury, CT Here I revolutionized marketing through AI and blockchain integration! With a sharp focus on data-driven insights, we've achieved remarkable results, including a 20% boost in campaign effectiveness and 15% cost reduction. Join us on our journey of innovation and mutual growth opportunities. • Monitored key performance indicators (KPIs) for channel partner relationships. • Led end-to-end campaign management, including conceptualization, performance monitoring, analytics, optimization,… Show more Here I revolutionized marketing through AI and blockchain integration! With a sharp focus on data-driven insights, we've achieved remarkable results, including a 20% boost in campaign effectiveness and 15% cost reduction. Join us on our journey of innovation and mutual growth opportunities. • Monitored key performance indicators (KPIs) for channel partner relationships. • Led end-to-end campaign management, including conceptualization, performance monitoring, analytics, optimization, and marketing spend allocation. • Utilized CRM platforms to develop expertise in client sales funnels. • Negotiated contracts with current and potential channel partners. • Implement operational efficiency programs and liaise with cross-functional teams to ensure effective collaboration and alignment of marketing efforts focused on product/client awareness. • Conduct in-depth research on market trends and consumer behavior to inform marketing strategies and identify growth opportunities. • Develop consumer-oriented marketing products and branding strategies to resonate with the target audience and enhance customer satisfaction. • Perform competitor analysis to identify market gaps and implement strategies to increase market share. • Managed product management and launch activities, overseeing the successful introduction of new solutions to the market. • Surpassed quarterly sales quotas, improved sales prospecting skills, evaluated practice technology insights and trends, and prepared client presentations by executing channel sales strategies. • Successfully created and executed Healthbot initiative without speakers and thought leaders. • Achieved targets by raising awareness around high-risk campaigns and high-profile clients. • Managed outreach programs, while fostering community partnerships and engagement. • Optimized workflow, enhanced operational efficiency, and standardized procedures. • Contributed to success of Healthcare Bot Webinar event with impressive conversion rates Show less



Launch Cumming Trampoline Park

• United States
• Entertainment Providers
• 1 - 100 Employee

• Community Outreach Marketing Manager @ Launch Trampoline Park CT

  • Jan 2016 - Jan 2017

  Hartford, Connecticut Area As the Community Outreach Marketing Manager at LAUNCH TRAMPOLINE PARK, I excelled in analyzing performance metrics, campaign analytics, and ROI for digital marketing initiatives. I led marketing efforts through various digital and print channels, and successfully executed impactful marketing campaigns. Additionally, I managed community outreach and event coordination to foster partnerships and engagement. • Analyzed performance metrics, campaign analytics, and ROI for digital marketing… Show more As the Community Outreach Marketing Manager at LAUNCH TRAMPOLINE PARK, I excelled in analyzing performance metrics, campaign analytics, and ROI for digital marketing initiatives. I led marketing efforts through various digital and print channels, and successfully executed impactful marketing campaigns. Additionally, I managed community outreach and event coordination to foster partnerships and engagement. • Analyzed performance metrics, campaign analytics, and ROI for digital marketing initiatives. • Managed digital marketing activities and maintained strong public relations. • Led marketing efforts through digital and print channels. • Executed impactful digital marketing campaigns, developing expertise in content messaging. • Strengthened community engagement skills through managing outreach across various channels. • Demonstrated proficiency in event management through successful coordination of trade shows and expos. Show less



Landscape Architects and Site Planners

• Marketing Coordinator

  • Jun 2013 - Jun 2016

  New Haven, CT



Webgains

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Office Manager & Marketing Assistant

  • Oct 2010 - Nov 2011

  New York, NY