Experience

Finish Thompson, Inc.

• United States
• Manufacturing
• 1 - 100 Employee

• Director, Marketing and Communications

  • Apr 2023 - Present



Self-Employed

• Potomac, Maryland, United States

• Communications and Content Marketing Executive

  • Jun 2006 - Present

  Key Clients: McKinley Marketing Partners (8/2022-present) o Produce weekly content calendar o Write blogs and review email marketing as needed Unum (8/2022-5/2023) o Support external communications, including blogs, social media, and media relations Dr. Harry Adelson (1/2021-10/2021) o Oversee all external communications and content marketing for premier physician o Develop and execute strategies for content marketing and external communications Hendall (10/2020-1/2021) o Strategize, research, and write advisory on treating chronic pain in persons with or recovering from substance abuse disorder for SAMHSA Adoptions Together (3/2020-10/2020) o Worked pro-bono to pivot marketing, fundraising, and social media strategy and efforts in light of COVID-19 Versant Health (9/2018-3/2020) o Developed external communications department for $1.4B vision health insurance company o Generated more than $800k in ad equivalency in 12 months o Grew LinkedIn by nearly 200% in less than a year o Strategized media outreach, resulting in 30+ earned industry articles o Grew thought leadership with multi-tiered content strategy, including white papers, bylines, and blogs Vitamin Research Products (1/2012-3/2016) o Developed content and editorial strategy for B2B and B2C nutritional supplement company o Improved open rates and grew subscribers in the B2C space by 347% in 3 years o Developed and oversaw website and social media Institute for Vibrant Living (11/2011-12/2016) o Established and executed content campaigns for leading supplement company o Managed and wrote eLetters and email campaigns Natural Health Sherpa (7/2010-9/2018) o Launch author on a variety of natural health treatments o Created content architecture for new writers o Wrote web copy and articles for Metabolic Living Healthy Directions (4/2007-5/2011) o Spearheaded and executed content-based sites to drive readers to commerce sites o Created interactive, condition-based online programs Show less



Healthy Directions

• United States
• Health, Wellness & Fitness
• 100 - 200 Employee

• Executive Editor

  • Nov 2001 - Jun 2006

  Strategized, executed and led the promotion of medical experts’ thought leadership across multiple platforms Key Accomplishments: • Proven track record of steering editorial excellence and creating brands that demonstrate a consistently engaging voice that connects with their audience • Identify, select and develop talent and inspire the staff by reinforcing the mission, providing meaningful feedback and creating opportunities for growth and achievement • Develop brand extensions by working closely with editors and other Healthy Directions’ departments • Grew and nurtured strong working relationships with internal and external partners in design, email, copywriting, product merchandising, and brand management Show less