Experience

JPW Industries

• Machinery Manufacturing
• 100 - 200 Employee

• Marketing Manager

  • Jul 2022 - Present

• Associate Marketing Manager

  • Mar 2021 - Jul 2022

  Develop Marketing Strategies by creating and implementing marketing strategies and campaigns to strengthen brands and drive sales Forecast, develop, and manage budgets for campaigns and promotionsManage relationships with clients and partner groupsManage Internal Creative Teams tasks and timelines Assess Campaign PerformanceProvide support and development to all customer centric programs and facilitate to develop businesses for key customers.Collaborate with development team and provide support to all new product launches and promote as required in market.Administer all projects and ensure effective implementation of all plans from conceptualization stage.Coordinate with senior management and develop and update all segment presentation for various marketing campaigns.Build and execute plans with collaboration from marketing managers, product managers, sales, digital and communications teams on cross-functional brand projects.Supports relationships through strong communication and negotiation skills with internal and external stakeholdersDrive marketing communications channels, providing timely, professional support to inquiries received and business messages sent.Develop and maintain brand marketing materials in partnership with other marketing managers.Execution of tradeshows and events across entire marketing enterprise including: Planning events- enterprise integrated marketing planning calendar Manage and provide a timely and accurate monthly forecast for areas of responsibility; deliver consistent reporting of brand marketing activity across the enterprise. Make recommendations to drive operational improvementsMaintains Marketing department credit card/meeting card and payables/reconciliations and establishes purchase requisitions against appropriate cost centers and GLs Show less

• Marketing Specialist

  • Jul 2019 - Mar 2021

  Work directly with Project Managers, Channel Marketing Managers and Senior Management to oversee and manage marketing projects from kick off meeting, project intake through to completionManage eight vendors including our primary Marketing Agency and manage the communication traffic between stakeholdersManage timelines and vendor expectation for all marketing initiatives, promotions and printing. Provide recommendations on type of asset to develop and the most effective way to communicate it to internal and external customersManage calendar of distributor digital communicationWork with PM/Digital Manager/Agency and publications on advertising elements and timelineCreate the timeline for due dates Determine the best vendor for the projectManage expectations and cost for resultsCommunicate with internal and external customers with final files, updates, and hi-risk delay implicationsIdentify and recommend process improvements for process and project management within the marketing team and for cross-functional initiativesAttend meeting with PM/Engineering/ Supply Chain/Sales/S&OP to negate silo mentality and keep stakeholders informedProvide final approval on marketing assetsCode and process all marketing invoices Manage the deliverables for tradeshows including wearables, promotional items, printed materials, and signageSpecial projects as assigned Sr. Mgmt. Show less

• Market Coordinator

  • May 2017 - Jul 2019

  Manage all agency relationships, intake and delegation of marketing projects in a more streamline mannerEliminated inefficiencies within the process for distributing time sensitive marketing materialsReduced cost, overage fees and inefficiencies with outside marketing agency: from 25% on a monthly basis to 5% = a savings of $200k annuallyDelivered commercialization of newly launched products on timeFacilitated tradeshow assets requests for sales Reduced cost and lost tradeshow assets by updating project intake timeline so all items are shipped together Managed requests for marketing assets to avoid out of stock and reduce printing costsWorked closely with Sr. Management to re-brand the corporate office Organized Strategic Marketing Meeting, Town Hall Meeting and Board of Director meetingHosted visiting Distributors during Training Center Events Show less



Bonded Filter Co.

• United States
• Machinery Manufacturing
• 1 - 100 Employee

• Marketing and Sales

  • Jun 2016 - May 2017

  Collaborate with the sales team in Developing content for marketing material (email, direct mail, etc.), and execute marketing campaign strategies. Manage the sales funnel, marketing activity, and CRM program. Manage marketing and sales calendar, and budget. Organize and coordinate sales go-to meetings and webinars. Assist sales teams in development of proposals and product ready information. Develop materials for trade show and sales events, and plan tradeshow and convention activities. Collect and analyze sales activity and create reports, and track sales team QBR. Assist with generating sales and customer leads, and research prospective customers. Set up new customer accounts. Maintain Company social media processes and website. Show less



LP Building Products

• Software Development
• 1 - 100 Employee

• Segment Marketing Associate

  • Mar 2005 - Aug 2015

  Manage LP SmartSide Siding kiosk program Oversaw execution of all promotions & programs Maintained & monitored marketing budgets for siding and retail. Managed vendor relationships; brand point of contact Oversee collateral inventory for Big Box division SKU optimization and rationalization for retail customers Planned, executed and conducted nation wide product launch for sister division Assisted with International Sales Meeting and Trade Shows Manage LP SmartSide Siding kiosk program Oversaw execution of all promotions & programs Maintained & monitored marketing budgets for siding and retail. Managed vendor relationships; brand point of contact Oversee collateral inventory for Big Box division SKU optimization and rationalization for retail customers Planned, executed and conducted nation wide product launch for sister division Assisted with International Sales Meeting and Trade Shows



Captain D's LLC

• Security and Investigations

• Administrative Assistant - Development Group

  • Sep 2000 - Nov 2004

  Responsibilities include initial contact and tracking of potential franchisees. Working as a liaison between incoming inquires and various departments for both franchise and corporate development. Requesting, initializing and analyzing impact studies for potential sites, maintaining the sales projection program and preparing comparative analysis of store performance. Reviewing site demographics, updating database information for future growth, preparing reports, plan meetings, various administrative duties. Show less