Experience

MikeWorldWide

• United States
• Public Relations and Communications Services
• 200 - 300 Employee

• Director, Paid Media Strategy

  • Oct 2018 - Present

  Strategic Media buying & planning, creative direction, implementation and analysis of all client’s advertising tactics: o MEDIA: paid social media amplification, creation and amplification of brand + influencer content, search (SEM / AdWords), direct publisher (traditional planning) / branded content, programmatic campaign promotion, OOH and TV (and connected TV) buys o TARGETING: audience definition, targeting and behavioral insights o TEST & LEARN: build testing and learning plan of all campaigns implemented o INSIGHTS & ANALYTICS : Provide data-intensive reports on a daily/weekly/bi-weekly/monthly & ad-hoc basis to successfully drive campaign optimizations and roadmaps. - Provide counsel for clients specifically in, content marketing, product launch marketing, brand awareness campaigns, audience growth and retention initiatives. - Manage a team of 5-10 staff consisting of account managers, media planners, ad ops, designers, optimization specialists. - Support executive leadership team with ongoing client management and new business initiatives - Developing, executing and testing across campaign variables that create client-specific insights - Strong familiarity with 3rd-party tracking vendors (e.g. Google Analytics) and integrating with social platforms - Maintain up-to-date knowledge of continuously changing digital advertising landscape Show less



Cycle Media

• Media Production
• 1 - 100 Employee

• Senior Manager, Brand Partnerships

  • Oct 2017 - Oct 2018

  - Responsible for client services and account management on high-level projects, overseeing the planning, production and execution of branded content across a combination of digital, print, social, live broadcasts, and OOH platforms - Ensure that all cross-functional teams maintain industry best practices, and adhere to brand guidelines and business initiatives during the development and execution stages of all projects - Oversee distribution strategy of all content to ensure highest possible reach and engagement, and provide optimization recommendations across paid media and O+O channels - Manage a team of (3) Project Managers - delegating work when necessary, setting priorities, and setting a standard for professionalism and commitment to excellent work - Assist in developing pre-sale campaign materials and responses to RFPs by providing our sales team with insights on current projects, and ensure relevant information is being incorporated in all client communication Show less



iHeartMedia

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Associate Director

  • Nov 2016 - Oct 2017

  - Acted as an extension of sales and marketing teams throughout the development of campaigns, including creative concepts, media planning, SOWs and presentation of campaign proposals to Clients - Maintained successful Partnerships by being the primary liaison for all Client and internal team communication during the execution of all media and event sponsorship campaigns- Managed all facets of large-scale sponsorship activations from ideation through execution at multiple live tentpole music festivals and local events throughout the year. Including developing a strategy for consumer engagement, 3rd party vendor coordination, managing budgets, production of brand premiums and signage, and delivery of results/ROI reporting- Supervised a team of (4) coordinators and (3) account managers, ensuring career growth through constant training and development sessions- Assisted my team in establishing internal and external timelines, budgets and deliverables to ensure successful campaign execution - Oversaw the in-house production and trafficking of all branded marketing assets- Managed brand partnerships opportunities for various artist and social influencer - including contract negotiations, content approvals, and ensuring FTC regulations were properly executed- Increased new and existing partnership revenue annually by fulfilling all contractual obligations and creating incremental opportunities through research and strategy recap reports Show less

• Manager - Activation and Account Management

  • Aug 2015 - Oct 2016

  - Acted as primary liaison for all client communication and internal teams involved in the campaign execution, including: digital content, events/production, analytics, legal documents and PR releases- For projects that included artist involvement: Acted as primary liaison to managers, record labels and A&R to ensure proper execution of all branded audio, video, marketing, digital, social and PR - Supported a team of coordinators as they develop client relationships, maintain deliverables, budgets and recaps for all client projects Show less

• Senior Coordinator - Sponsorship and Activation

  • Aug 2014 - Aug 2015

  - Assisted in establishing and coordinating internal and external timelines, budgets and deliverables to ensure successful campaign execution - Managed production of on air copy, digital, social assets, as well as all on-site production with 3rd party vendors for all activations - Built all recap presentations for partners, highlighting all program metrics, key learning’s, and successes

• Coordinator - Activation and Account Management

  • Dec 2012 - Aug 2014

  - Responsible for establishing and maintaining all internal and external timelines, deliverables and post campaign recap presentations - Coordinated the production and trafficking of on air copy, digital, and social assets- Assisted with the promotions or marketing departments with daily activities that promote the clients or events.



EF Education First

• Switzerland
• Education Management
• 700 & Above Employee

• Business Development

  • Mar 2011 - Sep 2012

  - Built strong customer relationships between account leaders (500+ educators nationwide) and EF account management and outside sales teams - Maintained the meeting schedule for several outside sales representatives to ensure sales for current and prospective accounts - Kept records of competitor products, pricing, and promotions within the educational travel industry for the accounts and sales team - Built strong customer relationships between account leaders (500+ educators nationwide) and EF account management and outside sales teams - Maintained the meeting schedule for several outside sales representatives to ensure sales for current and prospective accounts - Kept records of competitor products, pricing, and promotions within the educational travel industry for the accounts and sales team