Kimberli Lowe-MacAuley

Content Writer at FlexJobs
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Contact Information
us****@****om
(386) 825-5501
Location
Dallas-Fort Worth Metroplex

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Bio

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Experience

    • United States
    • Software Development
    • 100 - 200 Employee
    • Content Writer
      • Oct 2021 - Present

      ▪️ Produced 5-10 weekly SEO blog posts tailored to user intent, each ranging from 1,200-3,000 words, with a warm and engaging tone, boosting reader engagement and website dwell time ▪️ Implemented SEO best practices, elevating SERP rankings for targeted keywords and amplifying visibility for an additional 15 supporting keywords per post ▪️ Supported a 16% YOY increase in conversion rates by seamlessly integrating 15-30 internal links throughout WordPress, incorporating 1-3 outbound links to reputable sites, and embedding a high-conversion CTA ▪️ Fostered a collaborative relationship with editors, refining content within a business day based on constructive feedback to preserve and elevate the brand voice and stylistic guidelines Show less

  • Kimberli Lowe Copywriting
    • Fort Worth, Texas, United States
    • B2B Copywriter
      • Jun 2021 - Present

      Specializing in lifestyle writing, I support B2C writing needs for small businesses. Specializing in lifestyle writing, I support B2C writing needs for small businesses.

    • United States
    • Retail
    • 700 & Above Employee
    • Retail Trainer / Barista
      • Apr 2013 - Jun 2021

      ▪️ Trained newly hired Store Manager trainees. ▪️ Mentored and trained newly hired baristas▪️ Assisted with the setup and launch of new retail locations▪️ Mentored and supported the development of newly promoted shift supervisors

    • Store Manager
      • Feb 2013 - Apr 2016

      ▪️ Partnered with local businesses and organizations for community events, which resulted in a 15% boost over the $10,000 sales target on event days and strengthened area brand loyalty.▪️ Initiated a local business bulk-coffee subscription program, adding 8 businesses within the first quarter, generating a 12% increase in monthly bulk coffee revenue▪️ Streamlined morning preparation routine, reducing the 120-minute setup time by 15%▪️ Periodically communicated policy updates through visual aids and in-person training▪️ Established a rotating 'Coffee Chat' initiative with team members, leading to a 40% increase in employee development growth Show less

    • United States
    • Airlines and Aviation
    • 700 & Above Employee
    • Operations Services Manager
      • Jun 2006 - Feb 2013

      I always tell people that if they ever have the opportunity to work for Delta they should do so. Throughout my tenure, at Delta, I met and worked with some of the most amazing people on the planet. Starting out my career working on the ramp at LAX, my work ethic ensured I quickly progressed to a role as a ticketing/baggage agent upstairs. My career led me through several promotions and stations in the United States. As a Performance Leader, I learned more in hands-on knowledge than a book can ever teach. Being able to multi-task under intense pressure. Hire, lead and coach tenured employees through a tough but successful merger. Execute world-class customer service under constantly variable situations. Decisive leadership without hesitation and assessing to create better dynamics next time if necessary. Fiscal and operational needs had to be balanced with administrative needs. Payroll, Human Resources, Networking all were balanced with customer service needs. It's hard to summarize what a career at Delta Air Lines entailed. Blizzards in Green Bay and trying to ensure the Packers 747 could get off the runway for the Super Bowl. Oversold flights at LAX during the holidays at the International Counter. Hurricane preparedness in Charleston, flight diversions in Vail with a new computer system we didn't know. Countless passengers traveling to meaningful destinations that needed required assistance or reassurance. Time-sensitive work environments with new team members and regulations from multiple agencies to satisfy. It was wonderful! Every minute of it! Only when I married did I pursue a career change to create a more predictable home-life schedule. Show less

Education

  • Arizona State University
    Bachelor of Arts - BA, Digital Audiences and Technical Communication
    2019 - 2020
  • Tarrant County College
    Associate's degree, Business Administration and Management, General
    2016 - 2018

Community

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