Experience

StreetSide Developments Calgary

• Canada
• Real Estate
• 1 - 100 Employee

• Senior Marketing Coordinator

  • Feb 2014 - Present



Little Mutts Rescue Society

• Calgary

• Marketing Specialist (Volunteer position)

  • Mar 2013 - Present

  - Developed Social Media strategy, database marketing initiatives and assist in donation/fundraising events. - Designed brochure, ads and other marketing materials; - Implement social media strategy by managing facebook posts, blogs, twitter, You tube and Pinterest mediums and summarize analytics monthly; - write press releases and happy tails stories for website. Little Mutts Rescue Society rescues small dogs under 30 lbs. from high kill shelters in the U.S. and Mexico. All of our dogs are kept in private foster homes until they can be adopted to loving families. To date, Little Mutts has rescued over 500 dogs since its inception in 2009. Little Mutts is a completely volunteer run, non-profit organization where all funds go towards rescuing and rehabilitating these dogs. We are always looking for Fosters! For more information visit www.littlemuttsrescue.org Show less



Calgary Real Estate Advantage

• Calgary, Canada Area

• Marketing Specialist/Administrator

  • Oct 2013 - Feb 2014

  - Develop marketing initiatives including database management, social media strategies and website content for a Remax Real Estate team; - create content strategy and calendars for social media, blog and website additions; - monitor and administer google ad words and social media advertising campaigns; - analyze and report on website statistics, lead generation and social media analytics; - write and edit marketing material, ads and home descriptions for MLS listings; - manage database including writing email and letter drip campaigns and newsletters; - organize special events and open houses. Show less



Sabal Homes by Hopewell

• Canada
• Construction
• 1 - 100 Employee

• Marketing Manager

  • Sep 2011 - Dec 2012

  - Developed and directed annual and five year marketing and sales plans that tied into overall company goals; - utilized research to develop marketing plans that combined traditional, on-line and social media tactics; - managed ad agencies and a large number of contractors and production partners; - built and maintained relationships with the media, industry partners and associations; - responsible for all media buys, negotiations and post campaign evaluations; - developed, tracked and reported on yearly marketing budgets for several divisions; set up processes and procedures for department, brand standards and education; - hired, coached and conducted reviews for marketing team; -developed and managed content for blogs, e-communications and social media channels; -initiated database activities and prospect management system to further sales and customer relationship strategies; - worked with Regional Sales Managers to develop monthly promotions, pricing strategies and events on a community by community basis; - communicated plans and campaigns to all key stakeholders and gained consensus; - participated in the research and development of new product lines and brands; - created and managed special events, sponsorships and donations; - primary spokesperson and representative for Sabal at corporate and community events. Show less



Re<Focus Consulting

• Senior Account Manager

  • Jun 2008 - Sep 2011

  - Developed and executed marketing strategies for multiple audiences; - contributed to new business development and client retention; - managed and liaised with writers, graphic designers and production partners; - created and designed marketing materials, websites and social media initiatives; - managed client expectations, scope of work and provided weekly project updates; - researched, designed and developed new brands and conducted brand audits; - measured the success of marketing initiatives, on-line strategies and brand awareness; - conducted market research and performed website audits; - estimated, tracked and managed project budgets. Show less



Albi Homes

• Marketing Manager

  • Feb 2005 - Jan 2008

  - Developed and executed yearly marketing strategies and budgets; - effectively managed agencies in the creation of marketing materials and adherence to budget and brand standards; - identified and produced monthly sales incentives by community; - executed the creation and merchandising of salescentres and trade-shows; - initiated on-line and traditional database marketing campaigns; - managed two marketing coordinators and participated in yearly planning sessions; participated in the development and branding of new product lines; - created community specific marketing promotions and events; - responsible for website maintenance, copy writing, user interface and made recommendations for improvements; - monitored marketing initiatives to ensure brand consistency and effective use of marketing dollars; - participated in weekly sales meetings and sales training courses; - organized special events including promotion of ‘Albi Chuckwagon’ in the Calgary Stampede and community specific events. Show less



Jayman BUILT

• Canada
• Construction
• 100 - 200 Employee

• Innovations Marketing Manager

  • Jan 2004 - Feb 2005

  - Developed marketing budgets and plans for both Innovations and multi-family projects; - Participated in the research and branding of Jayman’s new multi-family division; - Managed agencies in the production of ad campaigns, brochures, signage and other marketing materials; - Co-ordinated salescentre merchandising, special events and trade shows; - Created and maintained Innovations and multi-family projects on corporate website; - Managed marketing assistant in the creation of in-house marketing materials, newsletters and direct mail promotions; - Participated in the research and branding of new Aspire multi-family division. Show less



Assured Developments Ltd.

• Marketing Coordinator

  • 2002 - 2004



Jager Homes

• Marketing Manager

  • 1997 - 2000