Experience

University of Toronto Schools

• Canada
• Education Administration Programs
• 1 - 100 Employee

• Senior Writer

  • Mar 2020 - Present

  • Wrote donor profiles, stories, speeches and other collateral to amplify the story of a $60 million-plus fundraising campaign• Served as Managing Editor for The Root alumni magazine, including project management, photography, supervising contractors and freelancers and writing cover stories• Crafted copy for annual fundraising appeals, videos, newsletters, the annual report and brand storytelling, including the blog, and provided strategic communications consulting• Planned and prepared strategy, and blogs on sensitive issues, as well as social/web content and graphic design, in a highly collaborative digital environment with tight timeframes



Essence Copywriting and Communications

• Senior Writer - Marketing and Communications Copywriter - Brand journalist - Ghostblogger

  • Jan 2011 - Present

  • Provided copywriting services to BLUERUSH Digital Agency. Sample projects included writing a video script for Allstate; web content for Choice Rewards; promotional emails, tweets and Facebook postings for MBNA Credit Cards; ghostblogging for clients; and more. • External communications copywriter for VivaNext (York Region Rapid Transit Company) which involved conducting research into industry trends, conceiving and writing original blogs in the VivaNext brand voice, as well as writing public email updates with a fast turnaround, brochures, articles and social media content, and collaborating with graphic designers on projects responsiveness to evolving demands was vital in this role • Edited and formatted a 70-page operational guidelines training manual for the Regional Municipality of York's Community Investment Strategy, using plain language • Interviewed CEOs, thought leaders, medical professionals and celebrities to write thought leadership articles for Mediaplanet that were published in the National Post, Toronto Star and other papers• Crafted startup branding for TapSnap, which included two websites, press releases, brochures and more; wrote online advertisements, case studies and other materials • Public relations strategy and brand journalism – created and delivered corporate storytelling programs for blogs, e-newsletters and the media. Resulted in coverage by several North American outlets including Entrepreneur Magazine, the Philadelphia Inquirer, industry publications and more • Contract Copywriter for TapSnap and DVDNow Kiosks – planned editorial calendars, wrote and edited website content, blogs, advertising, email marketing, e-newsletters and digital content• Published articles and photos in Canadian Geographic, Edible Vancouver, the Globe and Mail, Alternatives Magazine, the Georgia Straight, the Province and many other publications



Vancouver Foundation

• Canada
• Philanthropic Fundraising Services
• 1 - 100 Employee

• Communications Specialist/Writer

  • Jul 2008 - Dec 2010

  • Wrote features, Web sites, survey reports, emails and much more * created communication strategies for specific issues * graphic design Key accomplishments:* Played a key role in our flagship Vital Signs projects, which included editing and writing award-winning reports on the state of life in our region, event planning and project management* Managed the Foundation’s annual non-profit survey project which included planning the inaugural survey which garnered a participation rate of 475 charities and received considerable media coverage



Telecommunications Workers Union, Burnaby

• Editor/Advocate

  • Sep 2004 - Jul 2008

  • Strategically created brochures, letters, newsletters, advertisements, Web site content and more, incorporating key internal and external messages• Acted as a legal advocate for Workers’ Compensation Board appeals • Strategically created brochures, letters, newsletters, advertisements, Web site content and more, incorporating key internal and external messages• Acted as a legal advocate for Workers’ Compensation Board appeals



Douglas College

• Canada
• Higher Education
• 700 & Above Employee

• Writer/Media Specialist

  • Jan 2003 - Aug 2004

  • Delivered dynamic copy in a high-volume office for brochures, CD-ROMs, advertisements, press releases, newsletters, videos and the College’s Web site • Delivered dynamic copy in a high-volume office for brochures, CD-ROMs, advertisements, press releases, newsletters, videos and the College’s Web site



U.S. Forest Service

• United States
• Government Administration
• 700 & Above Employee

• Outreach Coordinator (Volunteer)

  • Aug 2002 - Nov 2002

  • Developed and delivered an interactive, environmental education program, using games and activities to convey environmental messages to fifth-grade students • Developed and delivered an interactive, environmental education program, using games and activities to convey environmental messages to fifth-grade students