Experience

Ace Digital Group

• Canada
• Advertising Services
• 1 - 100 Employee

• Chief Revenue Officer

  • Mar 2023 - Present

  Toronto, Ontario, Canada



Smart Pitches

• CEO | Co-Founder

  • Jan 2020 - Present

  Toronto, Ontario, Canada Smart Pitches offers a holistic approach to evaluating the effectiveness of your new business strategies and go-to-market plans. We help agency leaders and enterprise brands (B2B/B2C) create meaningful growth so that they can deliver substantial value to their end customers and transform their new business pipelines. Smart Pitches was born out of an ambition to be an executive network that does new business development the right way. Matching companies with their perfect strategic… Show more Smart Pitches offers a holistic approach to evaluating the effectiveness of your new business strategies and go-to-market plans. We help agency leaders and enterprise brands (B2B/B2C) create meaningful growth so that they can deliver substantial value to their end customers and transform their new business pipelines. Smart Pitches was born out of an ambition to be an executive network that does new business development the right way. Matching companies with their perfect strategic partners and clients with their perfect "pitch team". Expertise: Sales Funnel Management Executive networking activations (roundtables, workshops, experiential events, conferences) New Business audience targeting and effective outreach strategies Pitch decks and presentation audits Show less



Plus Company

• Canada
• Advertising Services
• 100 - 200 Employee

• Vice President, Growth Solutions (PathIQ Inc.)

  • Aug 2021 - Apr 2023

  Toronto, Ontario, Canada As Vice President, Growth Solutions, I oversee all cross-sell activations within the Plus Company agency network and all new business performance marketing engagements in Canada/US. Responsible for strategy, pipeline development, conference and marketing lead gen, account management, and contract negotiations. * Plan budgets that support the growth roadmap and balance growth priorities * Partner with the product leadership team to facilitate growth channels and drive the… Show more As Vice President, Growth Solutions, I oversee all cross-sell activations within the Plus Company agency network and all new business performance marketing engagements in Canada/US. Responsible for strategy, pipeline development, conference and marketing lead gen, account management, and contract negotiations. * Plan budgets that support the growth roadmap and balance growth priorities * Partner with the product leadership team to facilitate growth channels and drive the creation of new products and GTM strategies * Build, manage, and convert pipeline and accurately report and forecast based on the current pipeline * Track, analyze and present sales metrics to the leadership team * Recruitment, training, development, and management of direct reports * Review, and assist with the management of partner budgets, P&L * Work with marketing, analytics, operations, and paid media teams to optimize client performance * Plan, execute, and attend conference events (in person) Accounts won: ADT Vivint TELUS FrontPoint Empire Today Sun Life Financial Luna Anthem Tax Accredited Debt Relief Lemonade AGM Renovations Show less



DAC

• Canada
• Advertising Services
• 400 - 500 Employee

• Vice President, Business Development

  • Feb 2019 - Jul 2021

  Toronto, Canada Area

• Director, Business Development North America

  • Jun 2015 - Feb 2019

  Toronto, Canada Area

• Business Development Manager

  • Mar 2014 - Jun 2015

  Toronto, Canada Area



Global Travel Retail Magazine

• Canada
• Book and Periodical Publishing
• 1 - 100 Employee

• Advertising and Marketing Manager

  • Apr 2009 - Mar 2014

  Toronto, Canada Area • Developed strategic media proposals with appropriate research data, marketing and web components, for well-known Fortune 500 companies (agency and client direct) catering to retail, wine/spirits, and travel and hospitality verticals • Maintained existing business by building and sustaining strong relationships while actively prospecting and developing new business opportunities • Exceeded annual sales targets against assigned account list and new business • Worked directly with… Show more • Developed strategic media proposals with appropriate research data, marketing and web components, for well-known Fortune 500 companies (agency and client direct) catering to retail, wine/spirits, and travel and hospitality verticals • Maintained existing business by building and sustaining strong relationships while actively prospecting and developing new business opportunities • Exceeded annual sales targets against assigned account list and new business • Worked directly with Brand Managers, Marketing Agencies and PR Agents to develop creative solutions and integrated sales programs to increase product awareness in key localized markets, drive revenue growth and market share against category competitors • Successfully pursued potential opportunities to sell advertising through traditional/digital advertising, experiential marketing, and event sponsorship • Managed the execution of all in-house marketing strategies for traditional/digital properties in key international markets (research, content development, design, analytics, copy-editing) • Analyzed weekly and monthly sales forecasts to ensure revenue goals were being achieved Key new business wins included: Pandora, La Prairie, Singapore Airlines, Lacoste, Singapore Changi Airport, Nestle, MCM, Bally Switzerland, Diageo, Dufry North America, Dufry South America, Nuance Watson, Pernod Ricard, Godiva, Tumi, Hugo Boss, Longchamp, Luxottica, L Brands, Constellation Brands, LVMH, Safilo Group, Tom Ford, and other. Show less



Business Information Group

• Book and Periodical Publishing
• 1 - 100 Employee

• Executive Sales Representative

  • 2008 - 2009

  Toronto, Canada Area • Generated story ideas for the web show, as well as edited video content to deadline • Worked closely with Publisher and Sales team on proposal development • Challenged the status quo, bringing new and innovative solutions for marketing • Worked closely with editorial team to help organize and schedule media requests for conferences, interviews, and award shows • Managed customer account database and maintained client contracts and files • Assisted with monthly production… Show more • Generated story ideas for the web show, as well as edited video content to deadline • Worked closely with Publisher and Sales team on proposal development • Challenged the status quo, bringing new and innovative solutions for marketing • Worked closely with editorial team to help organize and schedule media requests for conferences, interviews, and award shows • Managed customer account database and maintained client contracts and files • Assisted with monthly production calendars for the magazine and web show • Proactively monitored campaign delivery, providing optimization plans and implementing product solutions for each client • Assisted Circulation Manager with the production of all print materials, in house promotional campaigns and creative artwork Show less