Experience

Solutions Leisure Group

• United Arab Emirates
• Hospitality
• 1 - 100 Employee

• Head of Marketing at Blended Wellness, part of the Solutions Leisure Group

  • Aug 2022 - Present

  As the Marketing lead for Dubai's first Multi channel wellness space, I am responsible for creating active and engaging campaigns & content for seven different revenue streams. Having newly opened in the Summer of 2022, I am part of a fantastic team whose goals are to be the best wellness space and build a safe space/ community for people to just Be the best versions of themselves. Since starting in August 2022, I have led a team of content creators & marketing professionals to make engaging content that cuts through all the noise and makes a huge impact. We have led collaborations with Lululemon, TrueNude, Achievher, Ula & many more. The wellness space best watch out, Blended Wellness is proving to pave the way for the wellness, fitness, and spa space & 2023 will be bigger and better than ever. I am proud to lead the Marketing team into the new year.*SEO*Website Design/Copywriting *CRM & Loyalty plan*Social Media Management*Influencer Strategy *Content Creation*Digital Marketing - Paid Ads, Google Ads, PPC, SEM, SEO*Budget & Strategic Planning & Management *Media relations *Event Management *Brand Collaborations Strategy & Management (To name a few) ;p



Freelance

• Freelance Marketing Consultant

  • Jan 2022 - Aug 2022

  Due to the Pandemic, I decided to take my Marketing clients around the world. Travelling and working due to my partner's position as a pilot, I managed to work while visiting family in Australia and Canada. Branding & corporate communications, Multi-channel Marketing, Strategy & more for global brands across Australia, Canada, the U.S & the Middle East.Some of the clients I had at this time- were Tourism Australia, Society Marcomms Agency, Custom 9 Furniture & more. Due to the Pandemic, I decided to take my Marketing clients around the world. Travelling and working due to my partner's position as a pilot, I managed to work while visiting family in Australia and Canada. Branding & corporate communications, Multi-channel Marketing, Strategy & more for global brands across Australia, Canada, the U.S & the Middle East.Some of the clients I had at this time- were Tourism Australia, Society Marcomms Agency, Custom 9 Furniture & more.



PwC Middle East

• United Arab Emirates
• Business Consulting and Services
• 700 & Above Employee

• Marketing Consultant

  • Oct 2021 - Jan 2022

  This was only a 3-month contract, purpose was to walk in at the beginning of Expo and help the team pave the way for the marketing plan for the remainder of the project. Working under PWC, I was hired to work with the UAE Pavilion, Working with The Expo 2020 marketing team to develop and oversee marketing campaigns, communication plans, strategy & team management. This was only a 3-month contract, purpose was to walk in at the beginning of Expo and help the team pave the way for the marketing plan for the remainder of the project. Working under PWC, I was hired to work with the UAE Pavilion, Working with The Expo 2020 marketing team to develop and oversee marketing campaigns, communication plans, strategy & team management.



The Ritz-Carlton Hotel Company, L.L.C.

• United States
• Hospitality
• 700 & Above Employee

• Senior Lifestyle Marketing Manager

  • Sep 2018 - Aug 2021

  The Ritz-Carlton hotel serves up the highest level of excellence and service. As the lifestyle Marketing and communications manager, the role is to push sponsorships, collaborations, PR, influencers, and traditional and online marketing into the market. Reporting to the DOSM, this role is fast passed, results-driven & highly challenging. Networking, social media, digital marketing, budgeting & strategy are the main pillars of this position.Achievements-• Hosted local influencers & media for the opening event of Flair Number 5, a new rooftop bar in the heart of DIFC.• Managed The official photoshoot including the budget, mood board, Photographer budget & shot list, and liaison with head office to make sure all images adhere to brand standards, while still keeping the hotel at full capacity. •Worked with Spa manager on the launch of new menu items to Launch with Pink in October 2018, leading to an increase of 45% in revenue sales YOY. •Kept P&L on schedule while working with Reservations, Sales and Events teams month on month for Summer 2019. •Negotiated and contracted six pages spread with CNtraveller & Rolls Royce achieving 500K, AED in PR value.



Sydney Seaplanes Pty Ltd

• Australia
• Airlines and Aviation
• 1 - 100 Employee

• Marketing, PR and Events manager

  • Aug 2016 - Sep 2018

  The Marketing, communications, Events & Sales Role at Sydney Seaplanes is entirely responsible for leadership and direction in all aspects of recruiting new business, working directly under the Managing Director, and managing a team of six. This Role includes conceptualization and rollout of Marketing, communications Events, and Sales plans for the calendar year as well as precise financial planning of the PNL and yearly budgets. In detail this role includes working closely with influencers for both Seaplanes and the sister business Empire Lounge (Luxury airport terminal and Restaurant, opened October 2016), Managing and recruiting events at the Empire Lounge, with 13 new events being planned and executed in December 2017 & over $150,000 in revenue just in events in its first year of opening. Sydney Seaplanes recorded an average of 40% increase in monthly YOY from 2016 to 2017. With two main tradeshows a year, travelling interstate and then to India for ITM, this role works closely with Tourism Australia, Destination NSW & other government entities to help increase Tourism numbers in Sydney, Australia.



Valiram

• Malaysia
• Retail
• 700 & Above Employee

• Public Relations Communications Manager-Jimmy Choo & Michael Kors

  • May 2015 - Nov 2016

  Marketing and PR Manager for Michael Kors and Jimmy Choo in Australia.Managing media relationships internationally and nationally, responsible for all media plans and PR pushes and roll outs, including but not limited to press conferences, writing press releases and press overseas trips. Luxury fashion. Marketing and PR Manager for Michael Kors and Jimmy Choo in Australia.Managing media relationships internationally and nationally, responsible for all media plans and PR pushes and roll outs, including but not limited to press conferences, writing press releases and press overseas trips. Luxury fashion.



True Alliance

• Retail Apparel and Fashion
• 200 - 300 Employee

• Marketing Communication Manager-Ugg australia

  • Jan 2012 - May 2015

  True Alliance has over 16 growing international fashion brands including Ben Sherman, Lacoste, Lee, Wrangler, Reebok, UGG Australia and many more. The brand marketing managers and the marketing coordinators work together on each individual brand to rebuild Australian shopping sites and open new stores across the nation as well as NZ. Responsibilities: Develop and promote marketing strategies for UGG Australia. Report to Brand manager on strategy according to group company needs.Manage marketing budgets and calendars.Conduct market research and analyze market trends and requirements.Develop and manage creative window and merchandising calendar.Manage websites and all social media.Produce all marketing collateral.Develop and manage in store/Centre activations to drive footfall and social media activity .Work with and manage internal PR team.Organize festival activations and music/fashion events.Seasonal Trend PresentationsCasting of models and styling for photo shoots; Rebuilding TA E-Commerce website and Brand websites. Managing shop openings and shop launches. Managing staff.



Ally Fashion

• Marketing and PR Coordinator

  • Jun 2010 - Jan 2012

  Responsibilities: Customer and supplier liaisonMannequin directives Market research Editorial and Advertorial Inventory control/sample management In-house Events organiserAssisting with new store set up and visual merchandisingAccount manager for various accounts within the company Selecting product for Website and NewslettersIn house PR/Media Releases/BlogsFacebook/Twitter management Seasonal Trend PresentationsCasting of models and styling for photo shoots; Developing and launching new advertising campaigns for Pacific MagazinesRelaunching Ally online



OOTOz Productions

• Event Coordinator

  • Jun 2009 - Jun 2010

  OOTOz (out of office Australia) productions is a small events company based in Sydney CBD. OOTOz focuses on all corporate events such as large conferences to monthly road shows. Their major client is Macquarie Bank with over 20 functions a year. Locations of conferences range from the Ivy, Sheraton on the Park and The Sydney Opera house. My role as event co-coordinator consisted of liaising with the clients, site inspections, creating event schedules which included budgets and invoicing.Responsibilities: Meeting with suppliers on a weekly basis.Organizing quotes Meeting Sales TargetAdministrative managementSourcing and arranging hiring of all equipment for eventsCreation and distribution of event invitationsAchieving goals and objectives for clientsCorporate meeting minutes and managementBooking speakers and entertainmentData entry