Experience

DEC PR
• Australia
• Public Relations and Communications Services
• 1 - 100 Employee
• Account Director

  • Oct 2022 - Present


The Atticism PR & Brand Development

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Operations & Account Director AU

  • Jan 2022 - Oct 2022

  Responsible for the day to day running of The Atticism’s Sydney office. This included managing a team of 6 comprised of AM, JAM, AE & AC roles. Acting as the senior point of contact for all client accounts and responsible for strategy development for clients across hospitality, retail, travel, business, tech and lifestyle sectors. Responsible for all new business enquiries from onboarding through to the development of proposals and leading competitive pitches. Working with the Founder (UK) to write, update and implement company policy and procedures to positively contribute to team culture, performance and productivity. Responsible for meeting monthly revenue targets, ensuring team members wore their hats and overall client happiness and retention.

• Senior Account Manager

  • May 2021 - Jan 2022

  Supervising all client accounts in The Atticism's AU office. Working with the accounts management team to develop campaign strategies inline with the brief and industry expertise and providing strategic insight. Working with the Founder to diversify our services and operate as a full-service brand and communications agency, offering clients support with brand, public relations, social media and marketing. Working with the Founder to increase account management efficiencies to achieve and maintain client happiness, creative / forward thinking across accounts and ensuring team wellbeing and the culture of The Atticism. Our AU team is compromised of talented and creative professionals working across a range of B2C and B2B markets. We service and deliver campaigns for lifestyle, hospitality, travel, retail, tech and business industries.

• Account Manager

  • Sep 2020 - May 2021

  Clients included; AMP Capital's development - Marrickville Metro, B2B coffee roasters - The Wood Roaster, No.5 Restaurant and Bar, Adventure Merchants and Outfitters, Salt & Palm restaurant, Riccardo The Pizza Artisan, Bake Mixes, Popcar, MATE internet + mobile. Duties included; day-to-day client and media contact, drafting and distributing media materials (media releases, profiles, content writing, copywriting). Responsible for overall client strategy and execution, and mentoring junior team members. Attendance at new business meetings, development of new business proposals and on-boarding new client accounts. Reporting in to the General Manager and Founder.



AgencyB&Co

• United Kingdom
• Wholesale

• Account Manager

  • Oct 2019 - Sep 2020

  Clients included: Frasers Property Australia for the launch of Australia's ground-breaking retail development - Burwood Brickworks, Sydney Airport's lifestyle brand launch, Luke Mangan and Company - glass brasserie CBD and Luke's Kitchen, Pomelo Online, Cassegrain Wines, WOHO (Women in Hospitality) not-for-profit organisation.Duties included: day-to-day client and media contacts, managing stakeholder relationships, junior team coordination and delegation, new business development (participated and contributed to new business proposals and pitches delivered via email and when required in-person). Concept development and planning for client events. Responsible for updating the agency's marketing including website copy, case study development, credentials update, social media copy and content creation.

• Account Executive

  • Oct 2018 - Oct 2019

  Clients included: Fraser's Property Australia for Central Park Mall and Burwood Brickworks (VIC), Sydney Airport (100 year Gala event and lifestyle brand launch), Accor's Hyde Paradiso, Accor's Sofitel Sydney Darling Harbour, Palace Cinemas, Buon Ricordo, SHUK, bibo wine bar, Gro Urban Oasis, Eden Gardens (NSW & QLD).Duties included; day-to-day client and media contact, drafting and distributing media materials (media releases, profiles, content writing, social media copywriting). Establishing strong relationships with media, assisting the senior team with large-scale media and consumer events, project management for several key activations. Input into broader annual communication plans and involvement in new business brainstorms.



SBPR (Sally Burleigh Public Relations)

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Coordinator

  • Oct 2017 - Sep 2018

  (Now known as Agency B&Co). Assisted the Senior Account Manager on SBPR's travel, hospitality and lifestyle clients which included: the launch of Accor's Sofitel Sydney Darling Harbour (Sydney's newest 5 star hotel build), China Doll, China Lane, Mercado, Bacco, Infinity Pacific superyacht, Central Park Mall, Hotel Centennial, District Brasserie, Verandah Bar and Restaurant, Robb Report Culinary Masters Series and Australian Women's Weekly Women of the Future Awards. Duties included; daily media scanning, opportunity identification/trend analysis and administration (daily media list updates, critical path development for clients and campaigns, budget review, agenda setting and campaign reporting). Assisted in the concept development and coordination for several of the agencies biggest clients.