Experience

Kallipr

• Australia
• Technology, Information and Internet
• 1 - 100 Employee

• Chief Marketing Officer

  • Aug 2023 - Present

• Director of Marketing

  • Jun 2022 - Aug 2023


VRG GRL
• Apparel & Fashion
• 1 - 100 Employee
• Head Of Marketing

  • Dec 2021 - Apr 2022


Beginning Boutique

• Australia
• Retail
• 1 - 100 Employee

• Head Of Marketing

  • Jun 2020 - Nov 2021

• Digital Marketing Manager

  • Jun 2019 - Jun 2020



Sunsuper

• Australia
• Financial Services
• 100 - 200 Employee

• Digital Marketing Manager

  • Aug 2017 - Apr 2019

  Developed digital strategies and executed tactics and assets as integral elements of the overall brand and content strategy, including web, mobile, apps, social, SEM, SEO, display and email.

• Customer Marketing & Communications Manager

  • Nov 2015 - Aug 2017

  Lead a team of 12 direct marketing specialists and designers to develop, create and execute marketing campaigns that drive awareness, adoption & behaviour change for Sunsuper members throughout the customer lifecycle. Developed successful high-level strategies across eDMs, DM, SMS, proactive outbound and digital marketing (retargeting, lookalike, prospecting).



Angus & Robertson Bookworld

• Retail
• 1 - 100 Employee

• General Manager Marketing

  • Jul 2012 - Sep 2015

  Management, execution and direction of the marketing strategy and team of five marketing professionals of one of Australia's leading online retailers, Bookworld and Angus & Robertson. Planning and executing major campaigns across traditional and digital media, including acquisition, retention and engagement strategies, through major media campaigns, eDM campaign strategy, social media and PR. Experience in launching a new brand into a highly competitive market and senior executive level position managing multiple stakeholders. Show less



Tourism and Events Queensland

• Australia
• Marketing Services
• 100 - 200 Employee

• Communications Specialist

  • Aug 2011 - Aug 2012

  Identified, developed and managed integrated communication campaigns to increase awareness and visitation for regions including Brisbane, Whitsundays, Central Queensland and the Gold Coast. • Identified and developed effective consumer campaigns across owned, earned and paid marketing channels in conjunction with the marketing and digital teams to increase awareness and visitation of regions • Extensive stakeholder management, internally and with local and regional tourism operators, tourism businesses and media • Managed extensive media relations both in region and remotely, including Today Show live-crosses, newspaper cover stories, major TV and news coverage and extensive digital coverage, including social media networks, blogs and influencers • Worked closely with regional tourism operators (such as Brisbane Marketing, Gold Coast Tourism) to ensure quality brand management for the region and handle any crises management • Event management and reporting for events including launches, consumer events and tourism-related events • Planning and development of story ideas for the Queensland blog, including copy writing and publishing • Writing feature stories for copyright free use • Planning and conducting workshops in region with tourism operators • Excellent media relations Show less



Penguin Books Australia

• Australia
• Book and Periodical Publishing
• 1 - 100 Employee

• Marketing Publicity Manager

  • Jun 2006 - Aug 2011

  High-profile talent management and communication campaigns for a range of national and international authors. - Plan and execute communication strategies across numerous channels for authors such as Michelle Bridges, Zoe Foster, Matt Moran, Alain de Botton - Development of media collateral including media releases, pitches, author Q&As, blog posts and website copy - Extensive brand and crisis management - Strong talent management skills - Excellent media relationships and contacts - Media training for authors as required - Social media integration and strategy for authors across all networks - Detailed reporting and analysis of campaigns - Event management and reporting for launches and promotional events - Stakeholder management internally, internationally and with third parties, including talent managers and agencies - Budget and team management, including recruitment, for the publicity department based in both Sydney and Melbourne Show less


Lonely Planet
• United States
• Book and Periodical Publishing
• 300 - 400 Employee
• Editor

  • Jan 2004 - Aug 2006