Digital Marketing Lead

• Mar 2020 - Present

Senior Marketing Executive

• Sep 2018 - Mar 2020

Part of a growing and exciting marketing team working in the competitive B2B industry of CRM software. Core responsibilities include:• Social media – I have ownership over the creation and execution the social media strategy and introducing a number of previously untried methods and approaches into the business's social media efforts to help grow the awareness of the brand• Graphic design – responsible for creating the majority of graphics for the website, social media, email signatures etc. in line with brand guidelines• Copywriting – creating, proofreading and editing copy for the website, whether it is individual web pages or content for the blog or news areas - ensuring that every addition to the website has been created with SEO in mind, reads well and looks fantastic• Helping to instil the idea of social selling within the business by helping to create and manage supporting documents and running pilots with colleagues from around the business to refine our approach• Assisted with the creation and launch of a new website in 2019 – this included writing copy, creating artwork, working with our external website agency, and the continued day-to-day maintenance and updates of the website Show less

Digital Design and Marketing Manager

• Jul 2016 - Aug 2018

As the Digital Design and Marketing Manager for Fenella Smith I was responsible for the design and delivery of all communications, both online and offline, in order to bring greater visibility to this fantastic brand. This included brochures, POS and product presentations. I was also tasked with the planning and scheduling of all Fenella Smith social media posts and email campaigns, conducting monthly data analysis of these campaigns to discover exactly what worked and what didn't. In addition to the above, I also managed the website content and performance, retail orders and customer queries and complaints. Show less

External Liaison Officer

• Jan 2011 - Aug 2013

Whilst an External Liaison Officer I worked mainly on the telephone on an integrated dialler system, negotiating customer payment strategies with their assigned Debt Management Company. Time management was also crucial in this role to ensure that all deadlines and SLA's were met and adhered to consistently. I was also tasked with liaising with other external debt collection agencies working on our behalf, conducting monthly reconciliations and providing day to day instructions and advice. During my time I would also regularly assist the Team Leader with larger, ad-hoc projects, as well as assisting with training of new team members. Show less

Assistant Manager

• Jul 2009 - Aug 2010

After working at McKechnies as a part time barista for two years, I was successful in my application for the Assistant Manger role. In this position I was responsible for ordering stock, rota planning, day to day team management, and dealing with customer queries and complaints, as well as providing support to the Manager and owners when required. I learnt key skills about time management and how to effectively manage a team of 6 staff whilst in this position. One of my greatest challenges was being only 18 at the time and having a staff that were, by the majority, older than me. I overcame this obstacle by treating every member of staff with respect and demonstrating that I would never ask them to do something that I wasn't willing to do myself, whilst still asserting my authority in a proactive manner. Show less