Experience

Dancie Perugini Ware Public Relations

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• • Jan 2022 - Present

  Collaborate with corporate leaders and executives from the firm's extensive client roster, ranging from Fortune 500 companies to smaller entrepreneurial firms and government entities to maximize publicity opportunities across all media platforms creatively and effectively. Plan and execute communications to benefit the brand and its community.

• • Jul 2015 - Dec 2021

  Developed and executed communication plans and led team in accomplishing client goals. Crafted press releases, holding statements, op-eds, speeches, talking points, provided crisis communications counsel

• • Jan 2007 - Jul 2015

  Supported and led team in providing communications counsel for client base. Developed media relationships specific to client needs, conducted media outreach and tailored pitching, monitored and reported media coverage; managed press conferences, media roundtables, and SME tours background interviews.



Self-employed

• Houston, Texas, United States

• Media Relations + Messaging Consultant

  • Mar 2006 - Nov 2007

  Provided independent communications expertise to include media relations and messaging for a base of clients in industries including publications, security technology, construction and environmental, retail, and commercial development, architecture, museums, and real estate. Provided independent communications expertise to include media relations and messaging for a base of clients in industries including publications, security technology, construction and environmental, retail, and commercial development, architecture, museums, and real estate.



Houston Chronicle

• United States
• Newspaper Publishing
• 700 & Above Employee

• Senior Marketing / Public Affairs Coordinator

  • 1998 - 2006

  Managed Houston Chronicle’s sponsorship of and participation in more than 250 non-profit organizations in the community as a senior member of the paper’s marketing and public affairs team. Worked closely with the in-house design team to conceptualize campaigns that included print ads, radio spots and public relations efforts to leverage the Houston Chronicle brand with readers and within the community. Managed Houston Chronicle’s sponsorship of and participation in more than 250 non-profit organizations in the community as a senior member of the paper’s marketing and public affairs team. Worked closely with the in-house design team to conceptualize campaigns that included print ads, radio spots and public relations efforts to leverage the Houston Chronicle brand with readers and within the community.



Barnhill & Company

• Houston, Texas Area

• Account Manager

  • Jan 1998 - Dec 1998

  Member of a three-person creative team acting as liaison between client and creative director. The full-service agency provided marketing communications expertise to its varied client base that included oil field and commercial real estate industries, financial institutions and retail product manufacturers and distributors. Managed projects from inception to completion, cost estimate, and timeline projections. Placed all media including print, television, radio and billboards. Member of a three-person creative team acting as liaison between client and creative director. The full-service agency provided marketing communications expertise to its varied client base that included oil field and commercial real estate industries, financial institutions and retail product manufacturers and distributors. Managed projects from inception to completion, cost estimate, and timeline projections. Placed all media including print, television, radio and billboards.



University of Houston Alumni Association

• University of Houston - Central Campus

• Director Of Communications

  • 1994 - 1997

  As a senior member of the organization’s leadership team and director of communications planning and implementation. Developed and edited member magazine “Houston Alumline” with a readership of 20,000. Successfully generated and implemented the advertising sales campaign for the publication to offset costs. Advertising spends grew 85% from the previous year under my direction. Established and managed new corporate identity; developed logo use policy and graphic standards. Served as spokesperson. Created all fundraising and marketing collateral - videos, scripts, speeches, newsletters, visuals and printed materials. Show less