Experience

FeltonBuford

• United States
• Market Research
• 1 - 100 Employee

• Senior Strategist & Researcher

  • Aug 2020 - Present

• Strategist and Researcher

  • Jun 2009 - Aug 2020

  Create and deliver customized, strategic qualitative research among all user groups including consumer, medical professional, and business-to-business. Have conducted research in the US, Europe, Asia, and South America. Trained (RIVA) and experienced in variety of research techniques including: traditional focus groups and one-on-ones, ethnographies, online focus groups, online discussion boards and other technology-aided research. Provide supplemental strategic assistance via 360-degree client interviewing and facilitation of client team meetings, brainstorming, ideation, and strategy/concept development workshops.



Catalyst Marketing LLC

• Founder and Lead Consultant

  • 2001 - Present

  Business and marketing strategy development, client facilitation, and training. Lead client teams to develop actionable strategies and goals. Provide outsourced marketing bandwidth as needed. Recent focus has been on consumer products, particularly OTC medicines; however other business sectors include: business-to-business, food, pharmaceuticals, and non-profit organizations.



CinciMotion

• Founder & Freelance Photographer

  • Aug 2008 - Present

  Independent work for CinciMotion ("Curing cancer with a Camera") and Freelance work for ESP Media, a SIDEARM Sports partner. College and high school sports photography and team photos including Miami University, Moeller High School, and many more. Photo credits in Cincinnati Enquirer, Cincinnati.com, USA Today.



Attachmate

• United States
• Software Development
• 100 - 200 Employee

• Vice President, Worldwide Marketing; CMO

  • 1997 - 2001

  Led Product Management, Product Marketing, Marketing Communications and Market Research functions for 80 offices in 30 countries



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Senior Brand Manager, Health Care Division

  • 1988 - 1997

  Various Brand Manager positions in Health Care including Crest, Scope, and the launch of Aleve (Rx to OTC conversion)