Kim Sherrington
Sales Director Direct Markets at Bioventus- Claim this Profile
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Bio
Experience
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Bioventus
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United States
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Medical Device
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700 & Above Employee
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Sales Director Direct Markets
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Mar 2023 - Present
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Business Development & Market Access Director, International
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Apr 2022 - Mar 2023
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Johnson & Johnson
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United States
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Hospitals and Health Care
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700 & Above Employee
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Business Lead, Mentor UK
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Jan 2020 - Apr 2022
Management of Sales and Marketing Functions Shape and Lead the Mentor sales team Develop, deliver and actively drive the execution of sales plans holding the GB sales team accountable for delivery of the plan. Lead and represent Mentor with Global and EMEA teams Drive profitable market share to deliver balanced growth. Lead the engagement with the relevant professional societies to deliver a market leading partnership from a congress and education perspective within a defined OPEX budget. Communicate clear marketing messages and campaigns that influence stakeholder behaviour Lead and develop KOL’s and target customers. Build and “sell” a clear, concise and compelling story for the specialty and the business Work cross function to identify and implement operational improvements Show less
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Q MEDICAL TECHNOLOGIES LTD
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United Kingdom
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Medical Equipment Manufacturing
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1 - 100 Employee
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Sales and Marketing Director
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Jan 2018 - Dec 2019
Leading cultural change. Devising and executing sales, marketing and commercial strategies. Define and execute a suite of business process tools - sales, commercial, marketing, talent development and retention - to future proof the organisation for continued growth. Leading the business planning, targeting and compensation processes. Restructure the sales team for more effective and efficient deployment of resource. Execution of Professional Education programme and KOL Development. Raising the profile of products through credible and compelling brand advocacy. Show less
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Beckman Coulter Diagnostics
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United States
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Medical Equipment Manufacturing
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700 & Above Employee
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National Sales Manager, UK/IRE
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Apr 2016 - Dec 2017
Leadership and management of team of 19 comprising Sales, Sales Managers, Business Development Managers, Product Specialists, Customer DBS Lead. Change management. Define and execute sales strategy both short and long term. Sales Force Effectiveness - Adoption of CRM tool, targeting, reward and recognition schemes. Lead, develop, coach and inspire a high performance team of sales professionals to exceed growth targets within UK & IRE. Lead, develop and execute sales strategy to maintain current and win new business contracts. Foster an environment of continuous improvement and drive talent development across UK and Ireland. Ensure focus and standard approach to the OJEU tender process. Reporting directly to General Manager UK/IRE Show less
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Mentor Worldwide, LLC, a Johnson & Johnson Company
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Medical Device
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1 - 100 Employee
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Marketing Manager, EMEA, Breast Augmentation
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Dec 2014 - Mar 2016
Key Activities:Management of augmentation portfolio - $48mDevelop and execute marketing strategies to ensure business growth toward leadership position.Lead the successful re-launch campaign of CPG breast implants to direct and distributor markets in EMEA. Double digit growth achieved.Key Achievements:Annual incremental target for CPG achieved Launched campaign communication strategy – podcasts, e-blasts, EMEA league tableEstablish EMEA Copy Review Function – previously routed through U.SDesign, development & launch of www.mentorplugandplay.euOther:Support and provide regional input into professional educational and sales learning & development strategies and programsMaintain relationships with key stakeholders – Cluster Leads and Marketers, Legal, Regulatory Affairs, HCC, Communication, Global team and external vendors Show less
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National Sales Manager, UK & Ire
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Oct 2011 - Dec 2014
Lead and manage the sales strategy for UK /IREDelivered double digit growth in 2012Drive cultural change, change managementDevelop, lead, motivate and empower a high performing sales team. Coaching and fostering a culture of overachievementRecruit, retain and develop talent, focus on succession planningImplementation of commercial strategy accross public and private sectorFinancial planning, targetting, design of reward & recognition scheme, lead territory realignment projectActive involvement in EMEA projectsEMEA Business Manager of the Year, 2012 Show less
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Ethicon, Inc.
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United States
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Medical Equipment Manufacturing
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700 & Above Employee
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Sales Manager, Cardiac Team. Concurrent with RBM Position
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Jan 2010 - Oct 2011
Launched cardiac teamRecruit team, mentor and coach individuals to their full potentialDevise strategy to deliver sales across two J & J businessesBusiness growth in Year 1 across both franchisesRealised market share gainsIncreased adoption of premium and unique technologiesImprove market accessPartnering with external organisation to deliver bespoke professional educationCollaboration cross franchise and cross functionBusiness planning, defining sales targets, reward and recognition schemesAward for cross franchise partnering and delivery of results 2010 Show less
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Regional Business Manager
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Jan 2007 - Oct 2011
Responsible for a team of 5 TM’s. Sales Team / Regional Business Manager of the Year 2009Double digit growthConsistent achievement across strategic portfoliosYear on year penetration in strategic platform ahead of national performance. Per head contribution in this portfolio also above national.Consistent early adoption of new productsDesign, delivery and execution of Recertification Meeting 2011
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Business Development Manager Concurrent with Territory Manager Position
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Jul 2006 - Jan 2007
Commercial Lead for regionLiaison with Collaborative Procurement HubsNegotiation with Procurement Personnel, Trust LevelSupporting, upskilling and training territory managers in commercial skills and negotiationManagement and negotiation of contract expiriesDelivery of Suture Assessment Service – audit, rationalization, exchangeSupporting NHS personnel with inventory management
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Territory Manager
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May 2005 - Jan 2007
Breakthrough Performer 2006. Member of Sales Region of the yearTotal territory management – proactive approach to growth of core business. Disciplined and focused approach to territory planning and execution of plans in order to maximize opportunitiesDelivered double digit growth across strategic platformsPresentations at national meetings on best practiceWorking autonomously and as part of a team in exceeding individual and team targets
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AstraZeneca
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United Kingdom
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Pharmaceutical Manufacturing
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700 & Above Employee
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Territory Manager
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Sep 2002 - Jul 2004
Promoting prescription medicines to General Practitioners and other healthcare professionals. Promoting prescription medicines to General Practitioners and other healthcare professionals.
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Education
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University of Central Lancashire
Bachelor's degree, European Business Administration with French & Italian